My takeaways from interviewing Finder US GM Zak Ali — surface optimization, retention, and the terminal-native SEO stack.
Search Everywhere Optimization: What I Learned from Finder’s Zak Ali Read More »
How guesting and hosting podcasts build entity signals, citations, and an owned audience that converts on your domain instead of someone else’s platform.
From Guest Seat to Authority: Building Entity Signals Through Conversation Read More »
Two Unscripted Small Business guests on why relationship-first marketing and real human connection beat a thousand ads in the AI era.
Marketing Through Conversations, Not Ads Read More »
Opinions form on Reddit and in articles before the click. There’s no rank in an LLM, only what you give it to interpret. Two podcast guests on AI search.
Be Where Decisions Are Formed, Not Where They’re Made Read More »
Title tags talk to bots, H1s talk to people. Two podcast guests on why on-page basics and writing for humans still decide who converts.
The H1 Is for Humans, the Title Tag Is for Machines Read More »
🎧 Listen to the episode: I’ll be honest: my conversation with Federico Fancinelli of GeoSonar rearranged how I see my own job. He’s spent two years in a GEO research lab, and the picture he paints is less “optimize a page” and more “work a royal court.” The court has new sovereigns I floated an
SEOs Are Courtiers Now: What Federico Fancinelli Showed Me About the AI Court Read More »
🎧 Listen to the episode: I’ll be honest: talking with Joshua Altman of Beltway Media changed my own opinion about the role of SEO. For most of my career I thought of myself as a lone gunman — head down, ranking pages, doing my own thing in my own lane. Joshua is a fractional Chief
Why I’m Done Being a ‘Lone Gunman’ SEO Read More »
What a conversation with Snappa/GoodMetrics founder Christopher Gimmer changed about how I think about agent traffic, earning links, and where SEO sits inside AI visibility.
Robots With Wallets: Rethinking Bot Traffic, Links & the Content Playbook Read More »
Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
The Faceless-Client Era Is Over: Lessons From Erika Braeger Read More »
I’m hosting a free link building meetup in Cookeville — July 7, 2026, 9 AM at Poet’s Coffee. Come learn link building that works for LLMs and Google.
Join Me for Coffee & Links in Cookeville — Free Meetup July 7 Read More »