One letter separates two different shoppers. Vinod Kumar of Syntheum AI on on-site search, disambiguation, and why your homepage needs to say what you actually sell.
Khaki vs Khakis: The Search Intent Lesson Hiding in Your Site Search Read More »
Why success makes running a business harder before it gets easier: payroll, two kinds of managers and the 3D plan, from my conversation with Alan Lazaros.
Stop Being the Bottleneck – What Alan Lazaros Taught Me About Scaling a Team Read More »
The non-competing businesses around your customer’s home are your best local link partners. Here’s how I map that nexus, plus the sponsorship play Dmytro Perepelytsia uses.
Your Competitor’s Neighbor Is Your Best Link: Home Services Link Building Read More »
George Little of BrandZap writes for the one person who emails him, then arms them for the CFO. What I took from him on AI buckets, selling tooling, and the word “fractional”.
Arm the Internal Champion – What George Little Taught Me About Consulting With AI Read More »
Three Bing tasks every local service business should do this week, plus Josh Thompson’s first five moves for a brand-new contractor.
Bing Places, IndexNow and a Map Pin: Local SEO Basics Contractors Still Skip Read More »
Should you fix every 404 in Search Console? No. Technical SEO Eva Mermingi and I agree a healthy site has some 404s. Here’s what to fix instead.
The 404 Report Is Not a To-Do List: What Eva Mermingi and I Agree On Read More »
Before you fire your SEO, ask the uncomfortable question. Andre Savoie on what the happiest marketing clients do differently.
Are You a Bad SEO Client? Five Signs, From a 20-Year Agency Owner Read More »
Melanie Whittaker of You Are Your Marketing on why the owner is the marketing, why you should stand for something, and why community beats chasing viral.
You Are Your Marketing – Melanie Whittaker on Founder-Led Small Business Marketing Read More »
The four-blogs-and-two-links retainer stopped working in competitive niches. Lum Kamishi scopes SEO by results instead. Here’s what that changes for you.
Four Blogs and Two Links a Month Is Dead – What Lum Kamishi Told Me Read More »
Ann Carden says most experts can charge three to ten times what they make per client. Why premium clients are less stress, and why raising the price should come before chasing new cities.
You’re Undercharging: Ann Carden’s Case for Premium Pricing Before New Markets Read More »