What I took away from interviewing Malte Landwehr: consensus beats your own pricing page, query fan-outs are workable, and the human belongs at the brief step, not the edit step.
What I Took Away From Interviewing Malte Landwehr Read More »
Christopher Gimmer put it plainly: people link to tools that solve problems, not to another wall of text. Here are five tools a consultant could ship.
A Tool Beats A Blog Post For Links Read More »
Matt Mellinger’s opener has saved me three awkward client calls. Before you diagnose anything clever, confirm the pages are actually indexed.
Check Indexation Before You Blame The Algorithm Read More »
Nick Eubanks says humans brief, AI drafts, humans edit — and a lot of agencies have it backwards. My workflow after taking that seriously.
The Brief Is The Human Part Read More »
Apurva Bose framed local link building as real-world relationship work. That is exactly how the Cookeville links I have built actually happened.
Local Links Are Just Relationships With URLs Read More »
Cameron Tope: spend twenty thousand a month on marketing, answer the phone two days later, and you are lighting money on fire. I hear this weekly.
Answer The Phone Before You Buy More Traffic Read More »
Drew Dorenfest described the crawler verification loop better than anyone I have interviewed. Here is how I now brief writers because of it.
Cite Well And You Get Cited Back Read More »
Tom Malesic has run an agency for thirty years and his rule is blunt: if the website sucks, everything else you do is also terrible. He is right.
Your Website Is The Centre Of Everything Else Read More »
Zak Ali’s line has been rattling around my head for weeks. If today’s traffic is the cheapest it will ever be, what should you do with it right now?
The Cheapest Traffic You Will Ever Have Is Today’s Read More »
I spent a decade telling clients press releases were dead. Bradley Benner’s AI-search argument made me revisit that, and I changed my mind.
I Was Wrong About Press Releases Read More »