I’m hosting a free link building meetup in Cookeville — July 7, 2026, 9 AM at Poet’s Coffee. Come learn link building that works for LLMs and Google.
Join Me for Coffee & Links in Cookeville — Free Meetup July 7 Read More »
Interviews build proprietary, high-depth content your competitors can’t scrape or replicate. Here’s why distribution plus depth is the durable SEO play.
The Content Library No Competitor Can Copy Read More »
AI can’t fix a roof. Why home-services and blue-collar trades are the real opportunity, and how customer-first positioning wins regulated markets.
The Future Millionaires Are Blue-Collar Read More »
Stop panicking over traffic graphs. Tie SEO to revenue, build complete signals, and algorithm updates stop being scary. Lessons from two SEO pros.
Traffic Is a Proxy: Measure SEO by Revenue Instead Read More »
Adrian Nikolov of Haide Digital and I get into why AI isn’t taking SEO jobs — fear is — plus owning your audience instead of renting it from Google, prompt-tracking’s non-repeatability problem, and where SEO’s real value sits in the AI era.
Owning Your Audience in the AI Era: My Conversation With Adrian Nikolov Read More »
An SEO and a paid-media operator take opposite chairs and reach the same conclusion: fundamentals told honestly still win. My Unscripted SEO conversation with Matt Slaymaker.
Opposite Chairs, Same Truth: What a Paid-Media Pro Taught Me About Honest Marketing Read More »
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
What Rob Bonham Taught Me About Surviving SEO’s Agentic Age Read More »
Why opinions and entity signals get built on podcasts, Reddit, and articles, not on your own homepage. Lessons from Stephan Bajayo and Jason Wade.
Podcasts, Reddit, and the New Citation Map Read More »
Paul Pape and Marc Pitts on why niching down, the rule of 100, and just getting started beat chasing everyone at once. Lessons from Unscripted.
Stop Trying to Please Everybody Read More »
When AI makes execution cheap and infinite, distribution is the only durable edge. Lessons from Nick Eubanks and Robert Spinrad on Unscripted SEO.
Distribution Is the Last Moat Standing Read More »