Louis Swart divides what he wants to earn by 2,000 hours, writes the number on a post-it and sticks it on his monitor. Every $10 task you do yourself didn’t save $10 – it lost $90.
The post-it note that tells you to stop working Read More »
A reformed black hat and I compare notes on hacked WordPress clients, the sites HCU took out, a door manufacturer’s weekly disavow and the flip-flop test for content AI can’t copy.
Search Console counts your own site: and allintext: checks as impressions. On one client page that was 63% of the record, and it reversed the recommendation.
63% of that page’s impressions were me looking at it Read More »
Patrick Stox asked the question. Rob Bonham answered it. Pricing, scope creep, tire-kickers and the payment term that costs you two months.
What goes in the contract when you go independent Read More »
Thirteen local SEOs answered whether individual tattoo artists at one shop can each hold a Google Business Profile. Their answers split three ways, and the most repeated fix collides with a line in Google’s own address docs.
I Asked If Tattoo Artists Can Have Their Own GBP. The Answers Split Three Ways. Read More »
For ten years my job stopped at the form fill. Alex Radetic of Nuvo Agency goes past the lead into the call queue and the close rate, and a five percent close-rate lift beats twenty percent more leads.
The Black Hole After the Conversion Read More »
I published a Search Console finding, then asked Gert Mellak to tell me I was wrong. He confirmed it, then argued SEO ROI is not measurable on its own. Here is what that did to twenty years of my own keyword math, and what I am changing in my reporting.
I Got Challenged On SEO ROI On My Own Podcast, And He Was Right Read More »
I worked in SEO SaaS and watched the $99 price point kill good software for fifteen years. Ben Senescu walked around it, and the interesting part is not the pricing.
The $99 Ceiling Killed a Decade of SEO Tools. Something Changed. Read More »
I have told local business owners the same two things for a decade. A specialist who only markets clinics gave me the same answer, plus the jurisdiction problem I had wrong.
A Healthcare-Only Agency Just Confirmed the Boring Answer Read More »
Ten years ago I told a client I was filtering their branded search out of the report. Ann Smarty now spends most of her time on the exact thing I threw away. What LLM consensus is, why branded search became the front door, and the honest thirty percent number she put on the SEO-to-LLM overlap.
I Told a Client I Was Filtering Out Their Branded Search Read More »