Check Indexation Before You Blame The Algorithm
Matt Mellinger’s opener has saved me three awkward client calls. Before you diagnose anything clever, confirm the pages are actually indexed.
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The Brief Is The Human Part
Nick Eubanks says humans brief, AI drafts, humans edit — and a lot of agencies have it backwards. My workflow after taking that seriously.
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Local Links Are Just Relationships With URLs
Apurva Bose framed local link building as real-world relationship work. That is exactly how the Cookeville links I have built actually happened.
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Why I Keep Saying Yes To Other People’s Podcasts
Greg Digneo argues you do not own the distribution Google gives you. As someone who hosts and guests, here is the honest ledger on what each one returns.
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Answer The Phone Before You Buy More Traffic
Cameron Tope: spend twenty thousand a month on marketing, answer the phone two days later, and you are lighting money on fire. I hear this weekly.
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Cite Well And You Get Cited Back
Drew Dorenfest described the crawler verification loop better than anyone I have interviewed. Here is how I now brief writers because of it.
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Your Website Is The Centre Of Everything Else
Tom Malesic has run an agency for thirty years and his rule is blunt: if the website sucks, everything else you do is also terrible. He is right.
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The Cheapest Traffic You Will Ever Have Is Today’s
Zak Ali’s line has been rattling around my head for weeks. If today’s traffic is the cheapest it will ever be, what should you do with it right now?
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I Was Wrong About Press Releases
I spent a decade telling clients press releases were dead. Bradley Benner’s AI-search argument made me revisit that, and I changed my mind.
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You Cannot AI-Zap A Broken Water Heater
Benjamin Behrooz said the future millionaires are blue-collar. Six weeks later I am more convinced, and here is what it changes about local SEO work.
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