Fight or flight are the obvious ones. Freeze and appease go undetected. My notes from a conversation with Dr. John A. King on sitting with it, the mental stop sign and the 3×5 rule.
Freeze, Appease and the Yes Man: What Dr. John A. King Taught Me Read More »
Attorney Matthew Fornaro cut his overhead to one assistant with AI. Why he still treats it as an enhancement tool, and where AI drafts leave gaps.
AI Replaced His Overhead, Not His Judgment: Matthew Fornaro on Running a Lean Firm Read More »
Quoted $10,000 for a website in 2017, Stephanie Telibasa built her own from YouTube tutorials. How to decide the one job your small business site has to do.
The $10,000 Website Quote and the Minimum Viable Website: Stephanie Telibasa Read More »
Your sales calls, support emails and reviews are the best AI training data and SEO copy you have. Zeke Camusio on why you should record every client meeting.
Why MyBrainRestore founder Mark Burnett keeps 51% of his company, the investor red flags he watches for, and what I learned from a funded competitor.
He Who Has the Gold Makes the Rules: Mark Burnett on Founder Control Read More »
AI tools are built to agree with you. Dr. Christiane Schroeter on why critical feedback gets more valuable, the pause before you publish, and how her students use AI without letting it think for them.
Your AI Is a Yes Man: Dr. Christiane Schroeter on Thinking Before You Publish Read More »
How Openhanded Wealth founder Nick Garofalo earns trust from zero: a one-breath explanation, plain talk about price, free advice and a warm handshake.
Trust-First Marketing for Professional Services: Nick Garofalo’s Playbook Read More »
Who fills your cart might not be who you think. Maxwell Ivey on the disability tax, a truck sale won by physical buttons, and the checkout that loses buyers.
The Disability Tax: What Maxwell Ivey Taught Me About Who’s Really Buying From Your Site Read More »
Angelo Ponzi has heard ‘it was the price’ for 30 years. How a fractional CMO interviews customers, lost deals and prospects, and why your salespeople aren’t a neutral source.
Price Is the Easy Answer: What Your Lost Deals Are Actually Telling You Read More »
When five local businesses do what you do, why does a customer pick you? Attorney Lem Garcia’s two answers: fill the gap first, and never let someone write your content without you.
Reviews First, Your Own Voice Second: How a Local Business Stands Out (Lem Garcia) Read More »