Using interviews and podcasting as a link-building and content engine.
Greg Digneo argues you do not own the distribution Google gives you. As someone who hosts and guests, here is the honest ledger on what each one returns.
Why I Keep Saying Yes To Other People’s Podcasts Read More »
Alex Zweydoff of ClearLead Digital measures SEO success by whether a property manager adds a door: owner intent, speed-to-lead, and hyperlocal pages.
Doors, Not Dashboards: What Alex Zweydoff Reminded Me About Serving a Niche Read More »
How guesting and hosting podcasts build entity signals, citations, and an owned audience that converts on your domain instead of someone else’s platform.
From Guest Seat to Authority: Building Entity Signals Through Conversation Read More »
Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
The Faceless-Client Era Is Over: Lessons From Erika Braeger Read More »
Interviews build proprietary, high-depth content your competitors can’t scrape or replicate. Here’s why distribution plus depth is the durable SEO play.
The Content Library No Competitor Can Copy Read More »
Adrian Nikolov of Haide Digital and I get into why AI isn’t taking SEO jobs — fear is — plus owning your audience instead of renting it from Google, prompt-tracking’s non-repeatability problem, and where SEO’s real value sits in the AI era.
Owning Your Audience in the AI Era: My Conversation With Adrian Nikolov Read More »
Why opinions and entity signals get built on podcasts, Reddit, and articles, not on your own homepage. Lessons from Stephan Bajayo and Jason Wade.
Podcasts, Reddit, and the New Citation Map Read More »
After 20 years in SEO, podcasting is the highest-leverage hour in my week. Here’s why a recorded conversation beats another blog post.
Why Podcasting Sits at the Center of My SEO Practice Read More »
How I turn every podcast interview into relevant links, brand associations, and audience using press releases and profile optimization to compound the effect.
Every Interview Is a Link-Building Engine Read More »
A podcast guest spot ranks your name on Spotify in hours. Why interviews are the fastest entity signal and citation play in SEO right now.
Podcasting Is the Fastest SEO Channel Right Now Read More »