The Link Scarcity Thesis
Two guests with separate datasets said the same thing: links are getting rarer, and that is exactly why they are getting more valuable.
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Podcast-Powered SEO
Using interviews and podcasting as a link-building and content engine.
I Spent Half an Hour Talking About Precast Concrete Walls, and No Tool I Own Would Have Told Me Any of It
Thirty minutes on a call about precast concrete walls taught me what no keyword tool could. Why the volume era let us skip the client conversation, and why it does not anymore.
Why I Keep Saying Yes To Other People’s Podcasts
Greg Digneo argues you do not own the distribution Google gives you. As someone who hosts and guests, here is the honest ledger on what each one returns.
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Doors, Not Dashboards: What Alex Zweydoff Reminded Me About Serving a Niche
Alex Zweydoff of ClearLead Digital measures SEO success by whether a property manager adds a door: owner intent, speed-to-lead, and hyperlocal pages.
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From Guest Seat to Authority: Building Entity Signals Through Conversation
How guesting and hosting podcasts build entity signals, citations, and an owned audience that converts on your domain instead of someone else’s platform.
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The Faceless-Client Era Is Over: Lessons From Erika Braeger
Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
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The Content Library No Competitor Can Copy
Interviews build proprietary, high-depth content your competitors can’t scrape or replicate. Here’s why distribution plus depth is the durable SEO play.
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Owning Your Audience in the AI Era: My Conversation With Adrian Nikolov
Adrian Nikolov of Haide Digital and I get into why AI isn’t taking SEO jobs — fear is — plus owning your audience instead of renting it from Google, prompt-tracking’s non-repeatability problem, and where SEO’s real value sits in the AI era.
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Podcasts, Reddit, and the New Citation Map
Why opinions and entity signals get built on podcasts, Reddit, and articles, not on your own homepage. Lessons from Stephan Bajayo and Jason Wade.
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Why Podcasting Sits at the Center of My SEO Practice
After 20 years in SEO, podcasting is the highest-leverage hour in my week. Here’s why a recorded conversation beats another blog post.
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