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Who Fractional SEO Is For

• In-house marketing teams with no SEO lead — you have people who can execute, but no one senior enough to own the strategy and priorities.
• Founders and CMOs who need SEO handled at a strategic level without adding a six-figure salary to headcount.
• Agencies that need senior SEO oversight on client accounts without hiring a full-time director.
• Businesses in transition — you lost your SEO, you’re between hires, or you’re scaling faster than your team can keep up.

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What a Fractional Engagement Includes

I don’t parachute in with a template. I embed. Depending on what your team needs, a fractional engagement covers:

• Strategy & roadmap — the quarter-by-quarter plan, the priorities, and the reasoning behind them
• Technical direction — audits, internal link architecture, Core Web Vitals, and structured data, handed to your devs as clear specs
• Authority & link building oversight — editorial relationships, digital PR, podcast-powered mentions, and community involvement instead of paid placements
• Content strategy — interview-first, built around real expertise, not AI-generated filler
• AI visibility — getting your brand into the third-party consensus that LLMs surface when they decide who to recommend
• Team enablement — mentoring your marketers and writers so the capability stays in-house
• Reporting that means something — leads, revenue, and authority signals, not vanity rankings

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How It Works

A fractional engagement is a monthly retainer. You get a senior SEO on your team — in your Slack, in your planning meetings, reviewing the work — without the salary, benefits, and management overhead of a full-time hire. We agree on the scope and cadence up front, and I stay accountable to a roadmap you can see. Some months are heavy on strategy; some are heavy on execution oversight. The constant is that someone who has done this for nineteen years is steering.

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Why Me

My core framework: your website is the digital shadow of your real-world company. A bigger, more active business casts a bigger, more credible shadow — and SEO’s real job is to make your online presence match and amplify what’s actually happening offline. Most tactics try to manufacture the shadow without doing the work that creates it. Those have a shelf life. The work that compounds — editorial mentions, genuine expertise, real conversations — is the same work that makes a business worth recommending in the first place. In the AI-search era that’s more true, not less.

I’ve spent nineteen years doing SEO for enterprise, SaaS, e-commerce, and local service businesses, and I host three shows under the Unscripted umbrella where I pressure-test what’s actually working with practitioners every week. That’s the perspective I bring into your team.

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Fractional SEO vs. My Other Ways to Work Together

• Fractional SEO (this page) — ongoing, embedded SEO leadership for your team, month to month.
• Foundational consulting session — a one-off 30-minute strategy conversation to get clarity fast.
• Podcast-powered link building — done-for-you authority and content production through SEO Arcade.
• Hire me — project-based and other engagement options.

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