Use Twitter For Link Building Outreach

In order to grow and leverage your visibility on social media, like Twitter, you need to get the attention of other active companies who are marketing to your same client base but are not competitors. Here’s how that looks.

Actionable Steps To Link Building Via Twitter

  • Identify Twitter Influencers and follow them
  • Interact with them for a week
    (Like, @, RTs)
  • DM ask of what THEY want promoted
  • Build a relationship (Talk like a human)
  • Ask for a link after 1 week

Find a company, follow them and take a week and on each day like, @ message and retweet their content. If they follow you back, strike up a conversation via DM.

After you’ve found a couple ways to promote their company, then send a message about what you’re working on promoting and politely ask for a share. With the relationship in place, you’ll get an amazing response.

If they didn’t respond, they don’t have an active person managing social, so they won’t me of use so don’t feel bad about moving on to the next!

Going on the outreach offensive to get links & grow online

When aiming to grow your business, you don’t have to always do so physically. In the world of online businesses, what really counts is the power of your outreach. Marketing and advertising are the tools that will get the name and image of your business out there and in front of new customers.

Resources For SEO Outreach

Essentially you have to also treat your online expansion just like as if it were in the real world. Having a plan, and funding the plan are the two most important steps before you can even begin to implement your changes.

You’ve got to realize who your target audience is what other possible routes could you take to bring home increase in clicks that convert to sales. There are always some things that will take precedence over any others that you first have to deal with.

Know your line of attack

Ask yourself why are you choosing to go on an advertisement campaign in the first place. It might be because you simply want to increase the scale of your consumer base, or you’re in fact trying to push a new project which entails a new product and or service.

Highlight what is so different about your business as compared to your closest rivals. Featuring in the advertisement should be some key points that are short, sharp and clearly define your business for what it is.

The key is to find a narrative and stick to it. Making your advertisement campaign memorable means, you cannot change it whenever you like. By having a narrative that is self-assured and essentially a ‘timeless’ message about your business is something that must be created before the implementation process can begin.

Marketing expenditures

Whether you’re marketing through email newsletters or using bandwidth of a professional advertising agency, you will need to fund your operations. Most clients will run your advertisements on their websites per time it is shown and others will simply charge you for the slot and bandwidth itself.

Your campaigns will need to be funded in a stable manner as you simply don’t know how long it will take for your advertisements to catch on and resonate with the audience.

Such websites can tell you more about the benefits of a business loan in contrast to a personal loan. Business loans are more stable and will generally have a higher interest rate in exchange for a larger amount.

Your business model may come into question but as businesses are more in line to create a profit than an individual, companies, and banks are more inclined to increase the amount on offer.

Target a new audience

Part of the excitement about growing online is the fact that you have to reach out to new customers that may have never heard of you. First impressions count, but this may also be determined by the type of audience you’re targeting.

Rather than veering off to new horizons that are completely unconnected, you should focus on consumers that search for and buy similar products and services you offer.

It’s tempting to chart new waters because the pool of customer is larger, but acutely targeting people who search for similarly worded products you’re selling can help you beat off your rivals.

Growing online is something that will take time, but much less effort than if you were to expand your business in the real world.

However, nothing in life is free, and it’s wise to ensure your advertising campaigns are funded for prolonged periods of time as the impact is always unpredictable.

 

Mandatory Marketing Skills You Need For A Successful Blog

No matter the purpose of your blog, a practical and strategic approach is essential for success. This includes your marketing strategy. After all, your blog wants a large readership or traffic. Without an effective marketing plan, you simply won’t have the visitors you need for your blog to be useful. After hours of work developing content, it would be heartbreaking if nobody read any of it.

What is the value of a blog to a business?

You’re providing useful and valuable information to people that are interested in your brand. You’re able to collect data about them at the same time and turn them into potential customers!

  • Prove you’re the expert by having content relevant to your business
  • Capture those people searching for answers who aren’t yet your client

Why is blogging valuable for business

Marketing skills are in abundance in your marketing team, but chances are they’re all a bit too busy to provide your content for you. Blogs for business are still grossly undervalued. When you consider the opportunities a blog offers, you can understand why so many social media and SEO specialists rave about them. 

“Consistency is key in any excellent marketing strategy, especially for a blog. If you want to achieve true success, you cannot let your blogging efforts go untapped for months at a time.

Ideally, you’ll want to blog daily, but if this is not feasible, go for weekly posts with thorough keyword research and you should begin to see phenomenal results in due time.” Christopher Grozdon | DASH-SEO, Austin, TX

The list of benefits goes on and on. You can perform qualitative market research through your blog. Blogs are also perfect for supporting any branding or positioning strategy.

Most importantly, they provide an extra outreach to engage your customers, encouraging comments and feedback.

Oh yes, and they can also convert a lead into a sale!

What Marketing Skills Are Relevant To Blogging?

Now it’s clear to see what can be achieved with a blog, it’s important to discuss the marketing skills you need to ensure its success and return on investment:

How Search Engine Optimization Plays A Role in Blogging

Search engine optimization is just as important for your blog pages as it is for any other sales or corporate page on your business website. In fact, your SEO objectives might dictate the content plan.

How SEO is important to blogging

All blogs need content, and this content should be added to several times a week IF you can actually generate EPIC content.

Fresh content for businesses can be challenging. After all, you want to keep it relevant to your product offering, but this makes topic options quite narrow. Think practical uses, case studies, and fun facts.

Implementing Keyword Strategies

Choosing organic keywords to target is perhaps easier for businesses as there are fewer you would be interested in. They would also be more specific than a general lifestyle blog might be working toward.

It’s worth taking the time for some formal training in SEO strategy so you can learn how to pick the most appropriate keywords. At the moment, long tail keywords are best, but as search algorithms change, you need to keep on top of your SEO from managing sitemaps and meta content to your the topic of the blogs you write.

What would ya say ya do here?

Download The Organic Traffic/Revenue Worksheet

Do you want to know what would happen if you actually do the work to get your site ranking?

Here's a handy worksheet I created for you to download you can use to estimate just how much traffic & revenue your site could potentially capture if it ranked on the first page of Google.

Congratulations!

Part of your SEO training will help you learn to make the most of competitor research. Tools like SEM Rush can give you an inside view of the keywords your competitors are targeting.

A good strategy is evolved from the analysis of all the data available.

This needs to include the most used keywords and the keywords your closest competitors are utilizing. From there, you can make informed decisions, writing content that naturally absorbs the keywords your business needs to target.

How PR Works In The Digital Age

Your business blog is also a great place to reach out to journalists and build up better PR. You can post white papers and case studies here. It’s important to keep your content topical so stay abreast of the news that may affect your customers. Always try to tie in these topical or trending stories with your blog content.

You should also use your blog to help establish you or your company as an industry expert.

The more you post, the bigger your influence. This can help you become an authority-voice on certain topics, and can easily lead journalists in your direction.

Check in with some writers each month to see if there is anything you can help them with. Don’t push a puff piece as a press release though. See if you can shape something fresh to help a journo out with a story requirement.

Your blog is also an ideal place to talk about new product development or changes to your services. Make it a story relevant to a typical reader, rather than just a statement. It must have an angle and a point for reading.

How To Create An Online Branding Strategy

Your content should have a consistent tone of voice. This tone of voice should match the brand perception you’re trying to build. A brand persona relies heavily on all the communication you release.

Making branding part of your blog

That is especially important for your blog. After all, anyone can read your articles. They need to get to know what your brand is about. Think about who your brand appeals to. This needs to match your target customer demographic. How do these people like to be addressed or spoken to?

Blogs are far less formal and far more personable than corporate pages or product pages on your website.

Your content should reflect this. Think of it as social media rather than just another page on your website. So be social! Be more chatty and informal.

Be friendly and welcoming. Be helpful and inquisitive.

You want to engage your visitors and customers. You want to give them help and advice. In return, you hope they will click through to product pages or give you their email address. This isn’t a sales push, though.

Content Marketing Strategy and Planning

Your blog should be a part of your overall marketing strategy and campaign planning. It should also have a marketing strategy and plan of its own. Your objective here is simple.

The most important thing about blogging from a company blog is putting out useful content. So often I see see established brands with uninspiring and content that is useful to no one.

Use your blog to establish your authority on your industry vs putting out generic content and expecting people to care. Evan, Digital Marketing Consultant at Yando.io

Attract the maximum number of people to your site, keep them there for as long as possible! You can measure this with analytics very easily from your own website stats.

A second aim for your site would be to convert that traffic into leads or directly into eCommerce sales.

Map your customer journey from your blog page to the product page that is related to it. Customers should be able to reach further relevant content in a single click.

Any standard blog template can be ideal for this. If you’re building the blog into your existing corporate website, make sure it is mapped out easily for visitors.

Plan out your content strategy

Next, you need to plan your content release. Brainstorm thirty or forty article ideas to get you through the first couple of months. Titles are important here, but for planning purposes numbers might suffice.

Many WordPress plugins offer automated posting to FaceBook and Twitter. Consider a scheduling tool to help you publicize content further.

Don’t Forget to Leverage Social Media

Social media is an essential part of successful blogging. But did you know that other blog sites could be just as useful to you? When you’re writing content articles, you need to include links to other in-depth information.

“Promoting your blog article is the most important, and difficult task when it comes to successful blogging. Lots of people can create great content, but in order for your content to get more visibility than others, you need to promote it successfully.

Using your own network, but also tapping into new ones such as relevant LinkedIn- and Facebook Groups helps. Content is something that can be easily “copied”, but that’s not the case for your promotion strategy”.  Steven Van Vessum – Content King, SEO auditing software

For example you coule pick a couple of blog articles that are relevant to your content and to your audience. While you’re posting those articles to socials, be sure to notify the blogger that you’ve linked to them by @ messaging their profile or even emailing them! This is the first step in building a relationship with an influencer.

Leverage them socials!

Reach out to your followers and friends across all your social media accounts too. Offer promotions that are exclusive to that platform. This can help increase your followers as content is shared.

Photos are important across all the platforms, and images are essential for a successful blog. Use them wisely. Sometimes people share a picture just because they like the picture.

Pinterest is perfect for this. Make sure your pics are eye-catching and offer click-throughs back to your informative blog articles.

Even More Needed Marketing Skills

Your writing skills need to be pretty good if you want to provide much of the content for your business blog. You’ll need in-depth product knowledge and your finger on the pulse for what’s hot. Reaching out on a personal level in a public forum is hard to do.

There is always the risk of negative backlash. Don’t be a Trump.

Adopting your company persona instead of taking such feedback personally is essential. At the end of the day you are representing your business and must maintain professionalism.

Bloggers are very creative individuals with the ability to make what they’re writing about topical and interesting. Perhaps the most important part of the writing process is the title.

It has to be interesting and entice the reader to click through to the content.

It might suggest it can solve a problem that many of your readers should share. Perhaps you’re offering something highly desirable or revealing a secret? Whatever the title, the content must deliver on the expectations you are building.

How To Calculate Your SEO & Blogging ROI

At the end of the day, blogging can easily become a full time job. That level of involvement needs to be worthwhile. Be careful how you choose to measure this return on investment.

Don’t forget that a blog fulfills parts of many different marketing objectives.

You might choose to measure each article that you post. After all, you’re writing each piece of content to meet a distinct objective, aren’t you? If not, why not? Did you calculate how much organic SEO potential is even available?

You want to engage your visitors and customers. You want to give them help and advice. In return, you hope they will click through to product pages or give you their email address. This isn’t a sales push, though.”

A lot of marketers push to their visitors aggressive pop-ups that almost can’t be closed. Based on these techniques they present their success as a higher CR but what they don’t realize are tons of visitors who are disgusted and leave them because of that.
Don’t be the aggresor. Give to your visitors content that rocks and they’ll follow you or leave their contact details voluntarily. Real attention must be deserved and not enforced. Filip Podstavec, Marketing Miner

In terms of brand reach or recognition, this too can be measured with relative ease. A third party survey service, or simply the number of people searching for your brand online will undoubtedly start to increase.

You might choose to partner each article with another campaign in your strategy. How will you balance and measure the impact of each on your key objective? This is up to you – simply detail that choice in your reporting.

You Forgot About Link Building!

Google uses the quality and number of other sites that link to yours as part of it’s algorithm to determine if you deserve to get top rankings for those keywords you identified.

Link building quality over quantity

“When it comes to outreach/link building for blog posts, you must exercise quality over quantity with your content. People aren’t referencing your content just because you’ve written 200 other articles.

They reference your content because it’s high quality and provides facts and data, helpful information and “how tos”, news or other quality information.” Mitchell Abdullah – SEO Manager at Enventys Partners

 

Here’s some resources to develop a killer link building process that works for your niche:

Tailor your posts and linkbait to suit the sites that you want to get the links from. Writing something truly EPIC requires you to first research all similar pieces of content and _then_ author your own.

When done, you want to be able to tell every webmaster “Hey, I have answered exactly what you and all those commentators were asking about”, making the decision giving you that link a total no-brainer. Philip Blomsterberg, Swedish SEO at sökmotoroptimering.se

Use Blogging To Build Your Buisiness

Blogging is and should be a big part of your overall marketing strategy. Don’t push it aside. Results can be seen live and instantaneously making it more measurable than you think. How important is blogging for your business? Have more questions, let me know in the comments I am happy to get into some real discussions!

Business Safety Online: 4 Simple Best Practices

Whether your business is large or small, keeping it safe online should be high on the list of priorities. Keeping it safe from some of the latest online threats has become more and more complicated as technology evolves and improves. You hold confidential information online, as well as your business’ livelihood. So what are the most important things that you need to know to keep your business safe? Here are some top tips for keeping your business safe online.

Close Doors To Viruses and Malware

DAE remember Reboot? Yea. Like that.
DAE remember Reboot? Yea. Like that.

You wouldn’t leave the doors to your office or your company car unlocked overnight, right? But why do many businesses basically do just that, but for cyber criminals?

If your computer is not secure enough, then it only takes a few people in the know to hack your site and get the information that they need.

So to shield your business from malware and viruses, make sure you have a firewall set up. A lot of laptops and computers will come with something anyway these days.

But in many cases, this will not be enough to protect against all that you need it to. So getting additional cover is a good idea.

Outsource Help

Yes, exactly like Reboot.

Again, it doesn’t matter what the size of your business is. If you’re unsure and want some extra protection and peace of mind, then outsourcing your online fraud management processes could be a really good thing for your business.

Then while it is an ongoing concern, it allows you to get on with the growing and day to day running of the business. If you have an online store and are going to be handling people’s confidential information, then it can give you some reassurance that things will be dealt with.

With so many transaction going on each day online, there are bound to be some fraudsters, unfortunately. It sucks, but there are opportunities for unscrupulous people to act on unaware people. Like that letters you get saying your “domain is expiring!” that get people to send them money even when they’re not actually the domain registrar. (That just pisses me off!)

Create an Internet Policy

If you have employees and don’t have a specific policy in place, then you have nothing in place to help protect you and your business if things go wrong.

People can take advantage, and that could end up meaning things can spiral out of control. Require strong passwords that have to be changed every so often.

Have people lock their screen when not at their desks. Educate your team about emails, especially from unknown senders. What happens if the policy is not followed? All of this to think about but it will pay to think about it.

Use Social Media Wisely

Let’s face it; social media is here to stay. So you need to learn to be using it for your business wisely. Again, some kind of policy should be in place to make sure that the system is not abused. So you need to sit down and talk about it.

Don’t forget, if you have employees you have to set a good example!

Who will be sharing the information and how much will they have access to? Will you need non-disclosure agreements for people that will have access to vital business information?

Think about the tone of voice for social media and any blogs, as well as who you will allow as followers or ‘friends.’

4 Ways Your Small Business Is Losing Customers Due To a Terrible Website

No matter what kind of small business you have, its website is likely the top way people find out about it. Because the internet already has a strong presence around the world and it’s rapidly growing, individuals are accustomed to simply navigating to a search engine, typing in desired keywords, and waiting a few seconds for results. That said, if your website isn’t well made or doesn’t serve its purpose, it may push customers away instead of making them want to learn more.

Visitors May Think It’s Too Hard to Find What They Need

The reason many people find out about businesses online instead of through other methods is they crave convenience. Rather than calling a customer service number and potentially waiting several minutes or more to speak to a representative and inquire whether or not a product is in stock, today’s internet users can simply type in the names of the items they want and confirm almost instantly that they’re available for purchase.

However, if it takes longer than that for users to check availability or the keywords they’re using don’t pull up the correct products, they’ll become frustrated and may leave your website for good.

Failing to Cater to Customers With Mobile Devices

If you don’t at least have plans to make your website a mobile-friendly destination in the very near future, you’re missing out. According to recent statistics, more people access the internet on smartphones and tablets than computers.

When users discover your entire site doesn’t load on their devices or that portions of it are not set up for mobile users, they might get the impression your content is behind the times. Having that kind of incompatible website is especially bad for your reputation if you’re involved in a technology business because the outdated website doesn’t fit with your image.

Users Only Find Old Information

Maybe having current website content is not a priority and it’s been months since you last put a new product, blog post, or section online. Ideally, you need to exert significantly more effort than that, because extremely old content sends the message to users that perhaps you don’t often deal with online customers.

Some may even think your company went out of business and decide to take their patronage to another site. Get on a regular schedule of website updates to ensure people see the most relevant content possible.

People Become Fed Up By Poor Overall Functionality

Broken links, clunky drop-down menus, and slow-loading images are just some of the many problems that may make people steer clear of your website and not return to it.

That’s why it’s smart to work with a business that offers reasonably priced small business website design services instead of trying to take care of the web development side of things on your own despite not having adequate experience in the field.

Check out this perfect example of excellent marketing gone to waste due to a terrible website. #1 on Reddit, 35k+ upvotes and thousands of people looking at this Aquadam…but check out this website!

It’s TERRIBLE!

Look at the way it’s being ripped to shreds as people rightfully bash it’s terrible design and lack of function! Imaging how many people WON’T be truly considering ordering from them because they may feel that a site that terrible will have terrible delivery or product. What a waste!

Don’t be that business.

Now that you’ve learned about these four things that could be negatively impacting the popularity of your small business website, it’ll be easier to take prompt action. Doing that is crucial since the undesirable factors above won’t resolve themselves.

How to Use Email Marketing to Boost your Business

So. Now that you’ve been reading my blog and cracked SEO to drive traffic to your website, you need to think about how to retain your customers.

Having a great website and products are key parts to the equation but how do you communicate with your potential customers?

I reached out to Erik who is the CEO of MageMail. He also mentors startups with programs such as MassChallenge and Techstars. He geeks out and writes about innovation, ecommerce, emerging tech, leadership, and SaaS here is what he had to contribute:

The humble email!

With 4 billion accounts (and counting), marketers have started to realize the full
potential of email marketing. After all, 90% of internet users in the United States
frequently check their emails, more than social media and no other e-marketing tool can directly land in the inbox of subscribers.

To put it all together we created this useful ‘Email Marketing Cheat Sheet’ full of tips on how to build and implement an effect email strategy for your business.

  • Personalization – Why should you make your emails personal and how to
    segment your lists.
  • Trigger emails – How you can set them up and respond to the actions of
    subscribers or customers. Avoid the spam folder too.
  • Recovery – Using email marketing to re-engage with inactive customers and
    reduce your abandoned cart rates.
  • Mobile friendly -.Some studies indicate that over 50% of emails are viewed
    for the first time on mobile devices. So it’s more important than ever to format
    your emails correctly.
  • Testing – Why testing is critical to the success of your email strategy and how
    to carry out effective tests.

Email Marketing Cheat Sheet Infographic

Email Marketing Cheat Sheet

As we can see, there are a number of innovative ways we can use emails to ram
home the advantage of an efficient SEO strategy. The ROI of $44 for every $1 spent
is higher than any other form of communication including social media.
Here is what a well-organized, personalized email program can do for your business.

  • Reach – Where else can you send to a potential database of 4 billion
    accounts?
  • Subscribers – Most of the time, people sign up to your list because they
    want to hear from you
  • Conversion – On ROI, no other medium beats the email. For engagement
    and establishing trust with customers, email comes out on top too
  • Segmenting your list will give you the ability to personalize emails to by keeping the content relevant to them. You can do this by interest, age and location among many other metrics.

After 45 years, (incredibly, the first ever email was sent in 1971!) the email is still
going strong. Following these tips will help you grow your business. Good luck, star fighter!

 

What You Can Learn From Blogs That Don’t Suck

Can you make a sandwich with just bread? Not really. You need to add some substance to that carb-fest! Likewise you need to have a strategy for developing some truly unique content in your blog.

Because there is no getting away from the fact that content is one of the most popular digital marketing methods in the world. Because of this, there are millions of new blogs being launched each year – in 2016 2.7 million blog posts were published each day with the website hosting a whopping 966 million websites and blogs.

YIKES! That’s a whole lot of content to compete with!

But Wait! You Can Do It Too!

There is no getting away from the fact that content is still vital for a range of industries, which is why there are so many prosperous and profitable blogs out there. As well as so many freelancers who are able to make a good income working remotely creating content for their sites and for other bloggers too.

Now, the question is, what are the actually prosperous blogs doing that at makes them so much more effective than others who are failing? Why are some blogs ranked highly in Google and have such large social media followings? What is it that makes a blog stand out and prosper while others fail?

 

The quality of the content

 

The fact is, you can’t have a ‘good’ blog without high-quality content. The blogs that make headlines and everyone knows the name of, are the sites that share the most interesting, innovative, and well-written content possible.

For a blog to be an industry leader, the content needs to stand out for all of the right reasons. It needs to show that the site is insightful and informative and that the blogger behind it has a good grip on the niche of the site. Then there’s also SEO to worry about – a blog can’t be successful if SEO isn’t being effectively used to market it, can it? Which is why a knowledge of SEO and how to implement it in your content is so crucial to your success.

 

How it’s marketed AKA You Need Links.

 

One reason why a lot of blogs do incredibly well compared to others is simply due to how they are marketed. The fact is that when it comes to blogging success, marketing is vital. That is why blogs that are run by bloggers who have undertaken a marketing diploma, course or one of the MBA programs in marketing, tend to be more successful. It doesn’t matter how amazing a blog is, if no one knows it exists, it won’t be successful – it’s as simple as that.

All the best blogs are marketed using all of the newest and most innovative digital marketing methods, hence their success.

You are going NO WHERE without links. Feeling stuck because your blog is not in a popular niche? Here’s some ideas on how to build links for boring industries.

Collaborations with brands

 

The fact is that blogs that collaborate on posts with brands tend to be more successful. The reason for this is simple: when a blog works with a brand, the blog gets highlighted as being successful because it’s teamed up with a brand. This is especially true for blogs that are owned by bloggers who aim high and collaborate with well-known brands. The more well known a brand is, the more exposure a blog will get for collaborating with them, so it’s worth aiming high.

 

There you have it, a guide to the backstory of all of the most profitable and prosperous blogs, now go forth and multiply!

SEO Without CRO Is Digital Beaurocracy

The world of internet marketing, search engine optimisation and sales is littered with jargon, rules and “best practices”. When we get mired in these expectations we might miss out on our ACTUAL goal of producing revenue and get stuck in the dreary world of digital beaurocracy.

Action without Reward is the heart of beaurocracy.
Endless action & rule following without reward is the heart of beaurocracy.

This means you need to know what success for you means. It’s different for each business & industry.
That’s why the field of conversion rate optimisation is so vital to making SEO worthwhile.

What does CRO mean? What do you need to know about it? How do you do it? These and many more questions are answered in this ultimate guide to conversion rate optimization and SEO.

What is conversion rate optimisation and should you care?

The aim of search engine optimisation is to get visitors to your site but what happens then? A conversion occurs when a visitor to your website takes an action that you want them to take. If there is no option to take an action, you cannot achieve a conversion. The action needs to suit the purpose of your business or enterprise and you get a benefit from it.  Some examples are:

  • Signing up for a newsletter
  • Signing up for a course
  • Downloading an app
  • Making a purchase

This is the outcome that you can measure. It only has two options. They either do it or they don’t.

When you optimise your conversion rate you take steps to make that action more likely to happen. However, it is not always easy to work out how to do that. It is likely to require a structured and systematic approach to the process.

You are also likely to need to improve the performance of your website and this can mean re-examining all of your IT set-up and accessing appropriate IT support for business. A successful website has to be underpinned by efficient IT support that will identify potential problems before they even happen in your organisation.

This puts you in the best position to use your analytics and feedback to improve your conversion rates. It is important that your conversion goals are defined by your enterprise’s unique objectives and needs.

Attracting more traffic to your site may be part of your overall marketing strategy but taking the traffic you already have and making the most of it is what conversion rates are all about.

If you are serious about improving your conversion rate optimization you will not rely on guesswork and gut feelings. It will be based on data and innovation.

The Jargon you need to know

 

A Call to Action (CTA) is nothing to do with the military. It is an element that invites the visitor to do something. If they pop onto your site, read your content and then disappear then they have not been of much use to you. You need to get the most out of every visitor. At the very least, you want them to share your content so a call to action would be text saying ‘Please share’ or ‘Sharing is caring’ and a button that they can use to quickly and easily share a link to your content on social media.

Other versions would be a ‘Buy Now’ button which takes them to your sales page or a ‘Sign Up’ button taking them to a form where they can enter their email details.

You may have read about conversion funnels in marketing articles. This refers to the pathway that a user takes as they travel from being a visitor to your site (the start of the funnel) to becoming a paying customer (the end of the funnel). The purchase that they make is the conversion. A typical description of a conversion funnel would be Home page > search results page > product page > checkout.

Image source

If your SEO is working, you will be getting a lot of visitors to your site but the best way of getting them into your conversion funnel is not always easy to determine. You could use a method that is referred to as A/B or split testing. You try out two versions of your conversion funnel methods to see which works best. This could be different coloured buttons, different calls to action or different images.

Data and conversion rates

There is inevitably some math associated with this process but it is not complicated. You can collect all the data you need by setting up Google Analytics which only takes a few minutes and there are plenty of tutorials to teach you how to use it effectively.

To calculate your conversion rate all you have to do is divide the number of conversions (the number who purchased/subscribed/signed up) by the total number of visitors to your site.

However, that is not the whole picture. You need to establish how your SEO is influencing what people are doing on your site. Is it bringing in visitors who want to be there? Do they like what they see when they get there? Are they staying for a while or they clicking off you site immediately? The figures that you gain from your analysis can inform your SEO strategy going forward.

There are a few key parameters that you need to measure. The first is the bounce rate. This is the percentage of people who leave your site after viewing just one page (the one they landed on). If your bounce rate is high, this is a problem. Perhaps the visitors are not finding what they are looking for or don’t like what they find. You need to rethink your SEO strategy so that you can attract a different type of visitor.

It is also important to be aware of your exit rate for each page on your site. This is the percentage of people who leave after viewing that page. Therefore, if a page has a very high exit rate it may be an indication that it needs some work!

You can learn a lot from the data on how much time visitors spend on your site. This tells you if they are actually reading your content or if they are leaving very quickly. The more time they spend, the more opportunity you have to get them to convert.

It is useful to take a look at the average page views which is one of the engagement metrics that you can use to inform your SEO strategy. It tells you how many pages the average visitor looked at before they left. More page views can mean more engagement and that is good. It means that they are clicking on internal links and entering the conversion funnel. However, you need to be mindful that it can also mean that there is a lack of clarity and direction on your site so they are clicking all over the place because they don’t know how to make a purchase. This is obviously a bad thing!

Why is conversion rate optimisation important?

 

Firstly, there is never any reason to be complacent. You can never sit back and think that your SEO and CRO are working perfectly because your competitors will not be doing that! You need to keep things under review. You need to constantly look for new ideas and innovations in your SEO strategy and in making the conversion process as easy as you can.

Another reason is to do with money. If you are relying on paid advertising, this is going to get more expensive and more competitive as the web becomes more and more crowded. Spending more and more money to attract more and more visitors is not the answer. You need to do extra with the visitors that you get. You must identify and sort out glitches in your conversion funnel so that the process is seamless.

SEO is not about getting any kind of visitor, it is about getting the right kind of visitor. In the same way, CRO is also about getting the ‘right’ kind of converters. Ideally, you want customers who love your product, come back and buy more and tell everyone how amazing you are!

On the plus side, CRO does not cost you anything. It dovetails with your SEO strategy and makes the most of the traffic that you already have. It increases the return on your SEO investment and is a highly cost-effective strategy. If you look at the math of the situation, a great CRO strategy lowers your customer acquisition costs and this maximizes your profits.

The end result is that you have more money to spend on additional acquisition strategies. Only now, they can be highly targeted at the visitors that you know are most likely to convert.

Ultimately, this has the knock-on effect of making you more attractive to affiliates and partners and this is essential to bloggers for whom this is their main income stream. You will earn more and your affiliates will earn more and so everyone is happy.

CRO gives you the edge over your competitors. Your visitors are more likely to find what they are looking for on your site and are therefore less likely to go hunting for it elsewhere.

So, it is not hard to make your SEO work with your CRO to give your business the best chance of success. Make your call to action clear, your conversion funnel seamless and protect your visitor’s security and you will have a winning formula.

Bloggers DO deserve to get paid.

It’s weird. My talented wife is listening to the audio book of Zelda Fitzgerald’s autobiography and it struck me. There was a power in the written word, and that power enabled those dedicated to the crafting of words a life of luxury.

The question that came to mind after thinking about that topic. Can writing and publishing your words on a blog in an age of content creation still craft you a life of (even modest) luxury?

There’s this idea that blogging is a fantastic way for stay at home parents to make a living. Not only that, it’s a job where no two days are ever the same. You write your opinions, give people tips and advice, review items and sometimes you can turn to your blog to vent after having a bad day. Other people may relate to your post and offer some moral support.

So. After some digging, asking around, and analysis I have come to the conclusion that while content is being produced at a prodigious rate, there is just as much a growing trend of information consumption!

How Can I Tell You You Can Make Money Online & NOT Sound Like A Scam?

This is work. It’s hard. It’s not overnight. It’s LONG-TERM. If you’re not going to stick to your guns you will fail.

Still want tostart monetizing your blog?

P&R Money Please Cinemagraph
“Money please!”

Then you’ve come to the right place. Here are a handful of ideas that, with patience, turn your blog into a full time career.

If you haven’t got a blog yet, here’s some help for how you can start a blog.

Assuming you already have a blog, the first thing you need to do is check out your social media accounts. They’re the tentacles of your octopus, the infantry to your armor, the scouts to your invading army.

You need to use them and post regularly. Want a primer on how to use social media, try my OPEN approach. Promote your blog posts on each account, and make sure for Pinterest that you’re making eye pleasing pins. Following algorithm rules for each social media platform will make the world of difference

This will be your strategy:

  • Create good content. No. Really. GOOD content. There’s no point trying to get people to your blog if the content is no good to them. Offering advice and how-tos are typically very popular blog posts.
  • Make sure you have an eye catching title. Try and make it unusual so that people will click out of curiosity.
  • SEO – Blogger Outreach Best Practices – How To Write A Guest Blog Post For SEO (search engine optimization) is really important for driving people to your blog. When you’re adding tags and categories to your blog post, make sure you’re using a set keyword. This way, you’re more likely to have Google index your pages. This means you will appear higher in Google.
  • Create a call to action at the end of your blog post. This will encourage users to either keep an eye on your social media accounts or return to your blog.

Monetization

To monetize your blog is a little harder, but totally doable. The first thing you should do is get Google Adsense running on your blog. You earn a small amount from each visit and slightly more each time someone clicks through an advert. Unless you’re getting thousands of views a day you probably won’t see loads of profit from it, but it’s a great place to start.

Another way to make money from your blog is via affiliate links. This is when you display a link to a product, and if someone clicks through your link and buys that product, you will receive commission on this. Most bloggers choose this because they can pick products that relate to their blog and encourage people to visit the site.

A great way of making money is through sponsored posts. Companies will pay you to display something of theirs that will link back to their website. These are usually pre-written blog posts, but can be widgets or maybe even just a link that they want you to include.

You should also create a page that prospective clients can visit to find out how they would go about hiring you to work for them.

Check out all of the other ways you can make money with your blog.

If you follow these tips, you’ll begin to notice your income rise. The harder you work at it, the more you will earn. The best thing is, there are no limits on how much you can earn!