4 Ways Your Small Business Is Losing Customers Due To a Terrible Website

No matter what kind of small business you have, its website is likely the top way people find out about it. Because the internet already has a strong presence around the world and it’s rapidly growing, individuals are accustomed to simply navigating to a search engine, typing in desired keywords, and waiting a few seconds for results. That said, if your website isn’t well made or doesn’t serve its purpose, it may push customers away instead of making them want to learn more.

Visitors May Think It’s Too Hard to Find What They Need

The reason many people find out about businesses online instead of through other methods is they crave convenience. Rather than calling a customer service number and potentially waiting several minutes or more to speak to a representative and inquire whether or not a product is in stock, today’s internet users can simply type in the names of the items they want and confirm almost instantly that they’re available for purchase.

However, if it takes longer than that for users to check availability or the keywords they’re using don’t pull up the correct products, they’ll become frustrated and may leave your website for good.

Failing to Cater to Customers With Mobile Devices

If you don’t at least have plans to make your website a mobile-friendly destination in the very near future, you’re missing out. According to recent statistics, more people access the internet on smartphones and tablets than computers.

When users discover your entire site doesn’t load on their devices or that portions of it are not set up for mobile users, they might get the impression your content is behind the times. Having that kind of incompatible website is especially bad for your reputation if you’re involved in a technology business because the outdated website doesn’t fit with your image.

Users Only Find Old Information

Maybe having current website content is not a priority and it’s been months since you last put a new product, blog post, or section online. Ideally, you need to exert significantly more effort than that, because extremely old content sends the message to users that perhaps you don’t often deal with online customers.

Some may even think your company went out of business and decide to take their patronage to another site. Get on a regular schedule of website updates to ensure people see the most relevant content possible.

People Become Fed Up By Poor Overall Functionality

Broken links, clunky drop-down menus, and slow-loading images are just some of the many problems that may make people steer clear of your website and not return to it.

That’s why it’s smart to work with a business that offers reasonably priced small business website design services instead of trying to take care of the web development side of things on your own despite not having adequate experience in the field.

Check out this perfect example of excellent marketing gone to waste due to a terrible website. #1 on Reddit, 35k+ upvotes and thousands of people looking at this Aquadam…but check out this website!

It’s TERRIBLE!

Look at the way it’s being ripped to shreds as people rightfully bash it’s terrible design and lack of function! Imaging how many people WON’T be truly considering ordering from them because they may feel that a site that terrible will have terrible delivery or product. What a waste!

Don’t be that business.

Now that you’ve learned about these four things that could be negatively impacting the popularity of your small business website, it’ll be easier to take prompt action. Doing that is crucial since the undesirable factors above won’t resolve themselves.

The Rising Reputation Risks For Online Medical Businesses

E-commerce sites are popular for one key reason: All you need is a click to complete your purchase. It’s never been as easy to buy online – and consequently to sell online too.

However as digital businesses are taking over the market, new industries are joining the world wide web.

The medical sector, for instance, has been launching facetime alternatives with certified doctors to gain time, online prescriptions and even online pharmacies and dispensary.

In other words, while it would be exaggerated to assume that you can click your way to health recovery, it’s fair to say that health is going digital. However, it isn’t without risk on the reputation of your medical business.

The medical industry and digital marketing are crossing over.

Lack of Content Expertise Can Hurt Your Online Reputation

Ultimately, when pharmacies and medical plants dispensary were only brick and mortar shops, there was no need to demonstrate expertise. Patients already had prescriptions they came to pick up.

But when you decide to sell online, you might want to consider hiring marijuana SEO service for your dispensary or medical copywriters for your pharmacy. Visitors expect your website to show informative and educational content, as a proof of your professionalism.

Indeed, you need to be able to explain how your products can target specific health issues and encourage recovery.

Does Your Website Suck?

As an online business, you need to be viable in the digital world. In other words, you need to have a website that is easy to use for your customers. Indeed, the main reason why people choose to buy online is they crave convenience.

So, if you make it difficult to buy from your website or to find the products they need, you can assume that visitors will look for an alternative elsewhere. Additionally, visitors have no patience for 404s – broken links – slow-loading images or clunky menus.

Lack of functionality is a synonym for digital users of lack of professionalism. If you can’t make a website that works, how can visitors be sure that your products work?

Lack of certified reviews

It doesn’t matter how many online customers have written reviews you publish on your site, savvy digital users want customer reviews from an approved source.

Testimonials with the photos of buyers can be faked – and often are. As a result, visitors sometimes don’t care about self-produced or self-uploaded testimonies.

They prefer to check your business on official and independent review companies as there’s the guarantee of reading the experience of a real customer.

Additionally, most independent sources of customer reviews also offer payment protection to your buyers. Signing up for a review scheme and using a trusted logo on your website can significantly increase your conversion rate.

Inconsistent tone

Finally, your digital presence is divided between your website, your blog, your social media platforms and additional contribution to specialized channels.

While it is fair that not all content will be produced by the same person in your team, you need to establish a brand guideline to maintain a consistent voice across all channels.

If you use humor, like I do, then don’t forget to at least try each time you write to keep a consistent style.

Online medicine buyers have developed a savvy eye for digital scams. Consequently, when a business doesn’t meet their expectations, they prefer to cancel the purchase and look elsewhere.

As a result, poor digital strategies can significantly affect the reputation of your otherwise convenient medical business.

Web Prep: The Work Before The Website

With all of the modern tools, services, and other resources you have at your disposal, it’s never been easier to get started on building your own website. Options like WordPress and Bootstrap give you the chance to focus on content, rather than having to worry about code, and this makes it possible for those with little experience to make something beautiful.

Of course, though, while it is easier than in the past, this work is still far from a breeze. To help you out with your next web-based project, ensuring that it goes nice and smoothly, this post will be exploring some of the preparation which has to be done before you get started.

Some services make website management easy and accessible for all.

The Technical

This all begins with some research, as it’s important to have an idea of the technical side of the website before anything else. One of the most crucial parts of this is the system which you use to build your website from.

WordPress is by far the most popular, and it makes it nice and easy to get help with your project, making it great for beginners. There are loads of options like this available around the web. To make sure that you’re choosing the best for your website, it will be worth doing plenty of research.

From here, you will be ready to start looking at the hosting you’ll be using for your website. This can often be based on the platform you’re using, with loads of companies offering affordable packages for systems like WordPress.

Most sites won’t need much bandwidth or storage space when they first launch. Instead, it will be worth looking for a company which can help you to upgrade in the future, as this will save money, while also avoiding having to migrate your work at a later date. Most hosting companies will be happy to offer advice at this stage.

With your platform and hosting ironed out, you will be ready to start thinking about your website’s security. With new laws passing in the EU recently, keeping your site on lock down has never been more important, and there are loads of tools to help you with this. As your first line of defense, you should always have an SSL certificate to protect your brand. Along with this, your host will go a long way to protect your site, and you can install your own anti-malware applications on the server to keep it safe.

Security on your page is a top priority, especially with the new regulations.

The Design

Making a beautiful website takes a lot more than simply choosing a theme and getting started. In fact, to get the most out of your site, it will be worth starting with some paper designs. With a quick look at the themes and templates you have available, you should be able to get an idea of what can be done.

From here, coming up with a range of different ideas on paper will give you the chance to see your website come to life before doing any proper work. Of course, as a big part of this, you should get some feedback from other people.

Ensuring that your website is consistent will take a little bit of planning. Fonts, colors, and shapes should all be chosen before the build starts, giving you a selection of presets to choose from. This is known as a house style. With this under your belt, you will be able to create a website, email templates, and all of your other content surrounding a set theme, avoiding the unprofessional appearance of an unplanned site. There are loads of sites around the web which can help with this, with options like DaFonts being perfect when you’re trying to find the perfect text for your website.

The look and feel of your website need to be planned.

The SEO/Marketing

Domain names are very important to modern websites. With so many competitors around the internet, you have to have a domain which not only stands out, but is also easy to remember after seeing it once. This can be hard to achieve, making it worth looking for some advice.

By collecting a handful of domains and posting them on a couple of forums, you should be able to get some great feedback from others who are working with branding. You always have to consider what people will be most likely to search for when looking for your business.

With a domain sorted out, you will be ready to get started on your SEO, and this is another job which could take some support. A lot of this work will be based on the content on your site, and you will have to choose natural keywords to include throughout your pages. This is something which you can start to plan before the build.

Along with this, working on some SEO link building outreach could also be very helpful, enabling you to place links on other people’s sites. Google loves to see websites promoting each other, and this is a great way to improve your early rankings.

As the internet grows, fields like marketing are starting to become more and more complex. Some companies rely on others to share their content, utilizing influencers to push ads to customers all over the world.

Along with this, PPC and more traditional forms of marketing are also being used, with a lot of businesses choosing to cover as much ground as possible. It will be worth coming up with a handful of campaigns before you start building the website. While most of this work will happen on other platforms, it will all be work which supports the end product.

It can be far too easy to jump into a job like this, assuming that the tools you’re using will do everything for you. The world is a long way from a fully-serviced website builder, leaving you to pick up the pieces. This will get easier and easier the more you do it, making future projects simple.

Hopefully, this post will inspire you to start working hard on your website preparation and will point you in the right direction to get started.

 

The Ultimate Freelancer Wishlist

Freelance workers are becoming more and more popular with small business owners.

There are now lots of entrepreneurs who are turning to freelancers and contract workers rather than full-time employers.

One of the main reasons business owners are making this switch is because it is a lot more affordable for them. They don’t need to provide freelancers with perks such as sick pay and holiday pay, for instance. Plus, they aren’t obliged to contribute to their pension payments.

But that doesn’t mean that you can get away without giving your freelancers anything at all. They will need some things to keep them motivated and able to carry out their work to as high a standard as possible. Here are a few things that are on most freelancers’ wishlists.

A Contract

Just because you don’t employ your freelancers full-time doesn’t mean that you can get away without having a contract between you. Well, technically, you could work without a contract in place, but that wouldn’t be a very sensible idea!

A contract sets out the scope of work as well as other small details, such as timescale of the project and the compensation. It helps both parties know what is expected from them. Once you start bringing freelancers onto your books, it’s a good idea to find some smart document solutions to help aid their work. These should be sent out alongside any contracts that need signing.

A Fair Wage

There are lots of companies out there who don’t believe that they should pay their freelancers their full worth.

This is largely because of an old-fashioned attitude that freelancers aren’t worth as much as full-time employees. This is slowly changing, though, and now more companies are offering contractors a fair wage for their services. So, make sure that you do too. After all, you pay for the quality of work you will get in return, so if you want the best freelancer for the job, you will need to pay a high price for their services.

Independence

There are some entrepreneurs out there who always worry when they have remote freelancers working for them. They might send them daily emails asking for updates on how they are getting on.

This is micromanaging, though, and you shouldn’t follow in these entrepreneurs’ footsteps! It can actually put a lot of freelancers off working with you, and they might end up dropping out of the project early as a result. You need to give your freelancers independence so that they can get on with their work without being disturbed.

Flexibility

Freelancers become self-employed so that they can set their own schedule and work at hours that suit them. So you shouldn’t treat them as if they are in the office with you. Make sure you let them have some flexibility with their work. That means no tight deadlines and the ability to work over evenings and weekends if they wish.

Once you offer all of these things to freelancers, you should find that your working relationship with them vastly improves. So, make sure future job adverts include these points!

Let’s Get Together: The Best Ways For Businesses To Collaborate

Collaboration is one of those words people throw around. It’s meant to work wonders for your marketing.

Winning at business

We all know that the right collaboration could lead to significant breakthroughs. What does it actually mean, and why would you need to do it?

In truth, collaboration in business is exactly how it sounds. It means pairing up with another company in your field so that you benefit from their audience. And, you, in turn, will let them access your following. As for why you’d need something like this, the reasons vary. In truth, it’s difficult to see when collaboration wouldn’t come in handy.

After all, even the most successful business could use more coverage.

If you’re struggling to reach an audience, this is a fantastic way to bring your business back from obscurity. It also fits perfectly with the old ‘keep your enemies close’ motto. If you’re working with your competitors, there’s less chance they’ll take you by surprise.

But, how exactly can you go about collaboration? 

Write guest posts

Guest posts are one of the most known forms of collaboration. Producing content for another company is a fantastic way to grab their audience.

You may be reluctant to spend time on something you can’t publish yourself. But, you can always let your audience know where your post has been published.

The other company’s readers are also then liable to seek you out. To get the full benefit, ensure the company you’re writing for give you full credit and link back to you. Bear in mind, too, that collaboration is a two-way street.Return the favor by posting something from said company on your site, too.

Produce content together

If you don’t like the idea of giving content away, it’s also possible to collaborate in joint pursuits. These are beneficial because they don’t rely solely on you.

This way they won’t drain as much of your time. What’s more, you can spend that time producing something you actually want to work on. All with the help of another professional. Musicians do this all the time by creating songs together and adding a ‘ft.’ tag to the title.

If that interests you, you can read Vampr for more information about the methods musicians use to find each other. But, you can apply this approach to other business efforts, too.

A clothes retailer, for instance, may work with a designer on a new range. Equally, restaurants often pair up with top chefs. If it’s good enough for them, it’s worth your time.

Recommend

You could opt to work with recommendations. These are a lesser-spoken about but equally useful collab tool. And, all you’d need to do is agree to recommend each other to clients.

Obviously, you don’t want to work with direct competitors here. But, an accounting firm, for instance, may recommend lawyers. A dentist may recommend a certain type of toothpaste. You get the idea.

Before long, you’ll have a happy and shared customer community.

Marketing Consulting “On The Road” – Staying Safe

If you’re a consultant, a salesperson, or in any other kind of occupation that revolves around you being on the road, you live a different kind of work life to most people.

You might be used to only having a few resources on hand at any one point, but you shouldn’t limit the digital tools and data that can help you really get things done.

How You Access Your Data Remotely MATTERS

However, most remote or traveling workers are afraid to connect to the data they need thanks to the poor security of public connections. What can you do to get past that?

Keep your mobile devices updated

Cybersecurity software is one of your most reliable tools when it comes to stopping the majority of digital risks. If you’re not updating that software as soon as a new release is available, you’re leaving your system vulnerable. Updates regularly contain registries of the latest and most prevalent malware. It’s not just your anti-malware software you need to update, either. Whether it’s the laptop, phone, or tablet, keep every single app and piece of software you have up-to-date as soon as you are prompted. Out-of-date software often includes weak points that can be exploited by hackers, giving them a way into your system.

Use an extra-secure go-between

We have to address the risk of public networks, as well. If someone is watching the network and they have the patience for it, they can use these networks to see everything you’re doing. The answer to that is to use a network they can’t observe.

Places like TheVPNVault.com can show you how to install virtual private networks. These use a proxy server, even one in another country, to help hide everything you do online from just about anyone.

Not even the VPN providers can see what data you’re sharing or downloading.

Get on the Cloud

This is a tip that applies to just about everyone, really, but if you’re on the road, it’s doubly important that you backup all your files onto the Cloud.

You should use it as your primary storage option if necessary. That way if your device is lost or falls into the wrong hands, you are still able to access your data.

What’s more, they’re unable to, thanks to the verification steps that Cloud options like Backblaze.com offer.

Be prepared for the worst

Of course, losing a device or having it stolen is never a happy occasion, even if you do manage to keep your data. You don’t know what potential thieves will be able to uncover if they start diving through all the files and data still saved on the computer. If you’re concerned they can find data that could risk you, your employers, or your customers, you have remotely lock your device with this guide from Techrepublic.com as soon as possible. Many devices also feature locator options that could help you or the authorities find it and place it back in your care once more.

You can safeguard your passwords, communications, and important files even when you’re on the road. Hopefully, the tips above make it a lot easier to do that.

How To Make Your Website User Friendly: A Checklist

Now that the majority of us are happy to conduct our business online rather than visit a shop or office in person, it is now more important than ever that every company has a website. But just having a website isn’t good enough – it has to be very user friendly.

Everyone has access to the internet these days, and it is really crucial that whoever lands on your site is able to use it without any issues at all. Even people who rarely use the internet and normally have trouble getting to grips with technology need to be able to figure out your site. If users have a hard time getting to grips with it, they will quickly move on and navigate to one of your competitor’s websites.

Do you think that your website is as user-friendly as it can be? Here’s a checklist to help you figure it out.

Add Contact Information

Your website should completely remove the need for any customers or clients to pick up the phone and ask you any questions.

All of the answers to their questions should be easy to find on the site. This includes your contact information. Your address, phone number, and email address should be easy to find so that your customers can easily get in touch with you in a variety of ways.

Make It Easy To Navigate

How is the navigation on the site? Each one of your pages needs to be easy to find so that all the information on them is accessible.

There are two ways you can do this. Firstly, you should create sitemap so that all of your various pages are mapped out clearly.

As well as that, it’s worth adding a clearly visible drop-down menu that links to all of the pages.

Make Sure It’s Mobile Responsive

These days, most of us now use our mobile phones to view pages on the internet. Because most of your web traffic will be mobile, it’s necessary that your website is now mobile responsive.

If it isn’t, it will be very slow to load on mobile and tablet devices, and it could also mess with the navigation.

So, if the site can’t be viewed or navigated on mobiles, then you could lose quite a bit of web traffic.

Link To Social Media

Lots of web users like to follow their favorite companies on social media so that they keep up to date with all of their latest news and any deals that they release.

So, to encourage anyone who lands on your site to find your social media profiles, you need to clearly link to each profile on your website.

Most CRMs and website builders will let you add social media buttons which make the links easy to spot.

Check For Bugs

There are various bugs that could end up on the website if you aren’t careful.

Thankfully, full checks should help you find them so that you know which issues you need to iron out. For instance, dead links, poor performance, and bad functionality should all be prevented.

All you need to do to test the website is to use it. Note down any issues and problems that you come across and pass this list onto the website design team so that they can work on them.

It’s better that you find the bugs before your customers do!

Add A Search Feature

It can be really annoying when you visit a website looking for some specific information but come away without having found it.

This isn’t the fault of the user; most of the time, it’s the company to blame as they might have hidden the information.

If your website is quite dense with information, it will be worth adding a search function so that anyone who lands on your site can quickly find what they are looking for.

Cover It With Your Branding

Worth A Thousand Words

As soon as someone lands on your website, they need to instantly know that it belongs to your company or is part of your personal brand. This is especially important if there are companies out there with similar names to you.

It’s important that you eliminate any potential confusion by covering the website with your logo and branding, so that everyone who lands on it knows that it represents your company.

Once you know that you have all of the above features and functions on your websites, you can be happy knowing that it is highly user-friendly.

Don’t forget to keep on reviewing the usability as it can sometimes get worse if you don’t keep on working on it.

Is Your Website Throwing A Spanner In The Works?

In this day and age, when most of us are glued to either a laptop or a phone, a business website can be an incredibly potent marketing weapon.

The trouble is that it’s not enough just to have a site.

You need to have a brilliant website that will blow your clients away. If you’ve experienced a downturn in sales, or you’re attracting traffic, but not converting visits into sales, it’s worth asking if your website is throwing a spanner in the works. I.e your website might suck.

First impressions count

In business, first impressions count for everything, and this doesn’t just relate to looking smart for a meeting or turning up to a job in a shiny, branded van. If you’ve got a website, and you want it to be an integral part of your marketing strategy, it has to look the part. It takes the average customer around 7 seconds to form that all-important first impression.

If your site looks dull, the homepage is stuffed with paragraphs of text, or it’s hard to decipher what’s going on, this could be a major turn-off for potential clients.

Visit your site, and put yourself in your customer’s shoes.

Are you impressed by what you see? Or is there room for improvement?

If you’ve tried to design your own website, but you’ve failed to succeed, it’s worth contacting a web design agency for advice.

Protecting your customers

Online business is thriving, but security is an issue for many consumers. If you sell products online or you gather or store information about your clients, it’s vital that they feel confident that they can trust you. Your site should be 100% secure. If you have concerns about cybercrime or you’d like to beef up network security at your business, get in touch with companies like Red Key Solutions.

Experts can review your current policies and systems and provide suggestions to make security more robust. If you’ve got customers who want to place orders but they’re not completely sure that your business site is safe, you’ll almost certainly lose out.

It’s also worth working with experts to ensure your site runs smoothly and to reduce the risk of downtime, as time is money.

Enhancing customer experience

Creating a spectacular website doesn’t just involve choosing the right theme or layout. It’s also wise to pay attention to the user experience.

You want your customers to enjoy the time they spend on your site, so that they’ll tell their friends and come back again next time they’re looking for products or services.

Make it easy for people to find what they’re looking for, mix up styles of content to make pages more appealing, and engage with your client base through social media and options like live chat and instant messages.

It doesn’t matter how much traffic you generate if the end product doesn’t deliver.

You don’t want streams of Internet users to visit your site and then close the pages straight away because your virtual shop window looks drab or the links don’t work.

If you’re keen to drive sales, working on your website could make all the difference.

Mastering The Art Of Promotional Website Content

It’s unlikely you entered the business world with writing promotional content in mind. You imagined yourself on the frontline of production or giving jobs to a deserving team. But, trying to sell your products with words?

No thank you. You’d rather get out there and talk about this thing you’re creating.

There is a place for that. But, there’s also no getting around the fact you’ll need to write a fair amount of promotion as well. And, we aren’t even talking about direct marketing. Thanks to online capabilities, you also need to get on top of promotional writing such as blogs and social media updates.

That can become a royal pain in your backside. Aren’t you busy enough without having to worry about this cringe, toot-your-own-horn content?

Sadly, not.

Well, you might be.

But, you need to do it anyway. Posting regular promotions on a blog, for instance, can go a long way towards maximising your SEO efforts. And, that’s one of the best ways to boost sales.

But, how can you get on top of this task? Every time you try, you feel like a phony. The words seem jilted and unnatural. You can never get the gush levels right.

Well, that’s where we come in because we’re going to look at three-pointers which could help you master this art.

Promotion doesn’t have to be obvious

Note, first, that promotion doesn’t have to be obvious.You don’t have to dedicate every upload to how fantastic your product is.

In fact, doing so could damage your efforts, as Google drops ratings for blatant advertising. Instead, write around the trees. If you’re a legal firm, write about coping with the emotional aspect of a lawsuit.

Then, find a way to bring it back to what you do. If you run a fashion store, write posts about the season’s top colors, and link it to your products. You get the idea. This is promotion without the cringe. And, you can bet it’ll take you further.

An outside perspective always helps

Often, we’re embarrassed to shout about our achievements. Us business types can be modest.

So, it makes sense to get someone onboard who doesn’t have to cross that barrier. This could mean turning to a company who specialize in content creation. Or, you might want to turn to the IT support offered by companies like Charles IT, who can work with web designers like Pronto to meet your content needs.  

Either way, a fresh outlook here could be all it takes to get on top.

Let your personality shine

Show me what you got...for SEO!

If you really can’t get past that block, it may be that you aren’t letting your personality shine. You already love your product. That’s why you’ve dedicated your life to it!Yet,, your writing reverts to lifeless cliches. That’s not the way to go. Instead, prove you’re a personality worth trusting by letting your passion show. It might not be polished or perfect, but customers will believe it. And, that’s really what you want!  

Get A Rough Estimate of Potential Organic Traffic With Excel

Updated: 5/7/2018

I was just wondering earlier on Twitter if it’d be possible for a tool like Ahrefs or SEMrush to take my list of keywords and give me a ~guestimate of just how much traffic you could reasonably expect from them.

After all if Gary Vaynerchuck says I need to “figure out how that business makes money in the next six minutes.”[1] then I should get to it, right?

Here’s A Google Spreadsheet That Estimates Organic Traffic Potential

So while the new 2.0 Keywords tool from Ahrefs does do a single keyword traffic estimate of traffic it’s not a bulk or list tool (yet!)

I have created a spreadsheet populated with real data for an example client with some simple formulas that you can duplicate and then adjust & apply to your own keyword list.

** I created this for some client research but realized it might be cool to put it out there for others to utilize the idea.

What would ya say ya do here?

Download The Organic Traffic/Revenue Worksheet

Do you want to know what would happen if you actually do the work to get your site ranking?

Here's a handy worksheet I created for you to download you can use to estimate just how much traffic & revenue your site could potentially capture if it ranked on the first page of Google.

Congratulations!

Industry, Brand & Product Topic Keywords

You may find it useful to dig into your keywords based on the brands your eCommerce store sells. You can also look at all of the topical keywords people search about a particular product or service or it may be better to try and focus on keywords about the industry itself you want to rank for online.

I made three individual sheets for these different verticals of keywords to dig into. Enjoy!

Here Are My Assumptions About Clicks

I was watching an Ahrefs video on keyword research and he shared their assumption about SERP click behavior: They estimate 50% of est. traffic volume per keyword flows to the top 3 ranking domains. I really forget what they sourced that from…maybe they can comment on the post with their source… ANYWHO!

So I took that assumption a little further and estimated:

  • #1 would get about half of overall volume so that’s 25% of traffic
  • #2-3 would get about half each of that half so that’s 15% of traffic
  • #3-10 would get 50% of traffic divided by the 7 rankings
  • #11 and below can assume 0 traffic

Want to learn more about my approach to SEO and the measurable metrics businesses should use to track their online marketing success?

Download My SEO Metrics eBook For Free

My Assumption About a REASONABLE expectation

No. You don’t get to rank #1 across the board. It’s NOT reasonable to expect out of most SEO campaigns.

life-is-pain

So let’s paint a rosy, but maybe reasonable picture:

Let’s say that 25% of your keywords get to #1, 50 are #2-3 and 25% are #3-6

If you are more of a pessimist, or the client isn’t offering that much budget or it’s a rough neighborhood for competition then revise those down on the spreadsheet.

  • For 25 Nashville dentist keywords the estimate volume was: 2,540 per month
  • Using my assumptions above I estimate a reasonable ownage of the SERP would net: 458 Organic sessions per month, not including BRAND or LONGTAIL keywords.
  • Multiply that organic traffic by your site’s Organic Conversion rate (if you don’t have access to Google Analytics or have goals configured then you can assume between 2.5% and 5%) to get your est. # of leads. 22 Leads
  • Multiply your est. leads by your estimated Close rate on leads (differs wildly for every niche, I just used 50% arbitrarily) 11 clients
  • Multiply the number of leads by the average Revenue per new client/sale (I assumed $1000) and BOOM You have the estimated organic revenue increase from a “REASONABLE” result of an SEO campaign.  $11,000
    • You need to keep in mind that some of your revenue from those clients might be upfront and some of it might be recurring or monthly revenue. If you have monthly recurring revenue from your clients, then you should take the needed time to figure out your “churn rate” to come up with an idea of how long you usually keep your customers.

      “When you’re figuring out your churn rate, especially at an early stage in your business, the process of acquisition should be taken into account. I.e. Your friends, family or close business referrals are going to have a different shelf life compared to clients you’ve won on your own merits, so to speak” – Chris Sipe of Gigamunch, an international meal delivery service startup based in Nashville.



      1. Btw that Vaynerchuck quote was from this coworking space‘s blog.