Get A Rough Estimate of Potential Organic Traffic With Excel

Updated: 5/7/2018

I was just wondering earlier on Twitter if it’d be possible for a tool like Ahrefs or SEMrush to take my list of keywords and give me a ~guestimate of just how much traffic you could reasonably expect from them.

After all if Gary Vaynerchuck says I need to “figure out how that business makes money in the next six minutes.”[1] then I should get to it, right?

Here’s A Google Spreadsheet That Estimates Organic Traffic Potential

So while the new 2.0 Keywords tool from Ahrefs does do a single keyword traffic estimate of traffic it’s not a bulk or list tool (yet!)

I have created a spreadsheet populated with real data for an example client with some simple formulas that you can duplicate and then adjust & apply to your own keyword list.

** I created this for some client research but realized it might be cool to put it out there for others to utilize the idea.

What would ya say ya do here?

Download The Organic Traffic/Revenue Worksheet

Do you want to know what would happen if you actually do the work to get your site ranking?

Here's a handy worksheet I created for you to download you can use to estimate just how much traffic & revenue your site could potentially capture if it ranked on the first page of Google.

Congratulations!

Industry, Brand & Product Topic Keywords

You may find it useful to dig into your keywords based on the brands your eCommerce store sells. You can also look at all of the topical keywords people search about a particular product or service or it may be better to try and focus on keywords about the industry itself you want to rank for online.

I made three individual sheets for these different verticals of keywords to dig into. Enjoy!

Here Are My Assumptions About Clicks

I was watching an Ahrefs video on keyword research and he shared their assumption about SERP click behavior: They estimate 50% of est. traffic volume per keyword flows to the top 3 ranking domains. I really forget what they sourced that from…maybe they can comment on the post with their source… ANYWHO!

So I took that assumption a little further and estimated:

  • #1 would get about half of overall volume so that’s 25% of traffic
  • #2-3 would get about half each of that half so that’s 15% of traffic
  • #3-10 would get 50% of traffic divided by the 7 rankings
  • #11 and below can assume 0 traffic

Want to learn more about my approach to SEO and the measurable metrics businesses should use to track their online marketing success?

Download My SEO Metrics eBook For Free

My Assumption About a REASONABLE expectation

No. You don’t get to rank #1 across the board. It’s NOT reasonable to expect out of most SEO campaigns.

life-is-pain

So let’s paint a rosy, but maybe reasonable picture:

Let’s say that 25% of your keywords get to #1, 50 are #2-3 and 25% are #3-6

If you are more of a pessimist, or the client isn’t offering that much budget or it’s a rough neighborhood for competition then revise those down on the spreadsheet.

  • For 25 Nashville dentist keywords the estimate volume was: 2,540 per month
  • Using my assumptions above I estimate a reasonable ownage of the SERP would net: 458 Organic sessions per month, not including BRAND or LONGTAIL keywords.
  • Multiply that organic traffic by your site’s Organic Conversion rate (if you don’t have access to Google Analytics or have goals configured then you can assume between 2.5% and 5%) to get your est. # of leads. 22 Leads
  • Multiply your est. leads by your estimated Close rate on leads (differs wildly for every niche, I just used 50% arbitrarily) 11 clients
  • Multiply the number of leads by the average Revenue per new client/sale (I assumed $1000) and BOOM You have the estimated organic revenue increase from a “REASONABLE” result of an SEO campaign.  $11,000
    • You need to keep in mind that some of your revenue from those clients might be upfront and some of it might be recurring or monthly revenue. If you have monthly recurring revenue from your clients, then you should take the needed time to figure out your “churn rate” to come up with an idea of how long you usually keep your customers.

      “When you’re figuring out your churn rate, especially at an early stage in your business, the process of acquisition should be taken into account. I.e. Your friends, family or close business referrals are going to have a different shelf life compared to clients you’ve won on your own merits, so to speak” – Chris Sipe of Gigamunch, an international meal delivery service startup based in Nashville.



      1. Btw that Vaynerchuck quote was from this coworking space‘s blog.

The Fundamentals Of Optimizing Websites For Mobile

These days, every man and his dog understands that mobile optimization and responsiveness are critical to the success of every single website out there.

This is largely because the majority of web users now only browse websites on the smaller screens of their mobile and tablet devices.

So, web designers need to ensure that all the websites they create can fit into these smaller screens and that their designed isn’t skewed and hindered by the smaller dimensions.

But is making sure your websites work on mobile screens enough? It might have been just a year or two ago, but now it is essential that business owners start to look beyond mobile optimization when they design a new site. In doing so, they can inadvertently make their site even more optimized and responsive for mobile. Here are some useful tips that can help you go beyond mobile optimization to improve your company’s site.

Pare Down The Overall Design

First of all, you need to think about the overall design of the website. Ok, so you’ve managed to make it small enough to view on mobile devices, but how does that then look as a whole?

If it is too busy, it could instantly put web users off, and they might navigate away from your site.

So, you should try and pare down the design and keep it as simple as possible. There isn’t much space on mobile screens, and overfilling them with pointless design features won’t sit too well with web users!

Focus On The Font

Once you have sorted out the graphic design of the website, you should then focus on the fonts that you use. Ideally, these need to be unfussy and very easy to read.

It also needs to be large enough for everyone to read on a mobile screen, even those web users who might have sight problems. If you find that people need to zoom in to read your content, you need to change the fonts.

Ensure Quick Loading Times

 

Sometimes, making a mobile responsive website can ever so slightly slow down the loading time. Improving slow site load speed is an issue that needs to be ironed out as slow loading times can significantly reduce your site’s overall SEO ranking.

Generally speaking, your site shouldn’t load any slower than three seconds. Not only will slow loading times negatively affect your SEO, but it will cause impatient web users to look for other, much faster, websites.

Improve Navigation

We’ve all been in this situation before – landing on a website and not being able to find the information that we came for. That’s all because the site’s navigation is terrible.

So, you should take a look at your site on a mobile screen and make sure that all the menus are accessible and that they can be viewed properly on the small screen.

Hopefully, implementing all the fixes and carrying out all the checks mentioned above will help you go above and beyond your site’s mobile optimization. All in all, it will certainly improve it for the better!

Don’t Doom Your Business To Obscurity

Here’s the reality of today’s marketing world for MOST new businesses, without an optimized website you’re doomed from the start.

Show me what you got...for SEO!

Modern customers are spending more and more of their time online these days, and without a website, it’s easy for your business to basically drop off the face of the earth.

However, it’s a mistake to assume that you can just set up a website and call it a day. If your website is poorly optimised then that’s almost as bad as not having one at all.

After all, if your website is bad, then customers will assume the worst about your business as a whole. Not only that but there are so many more platforms that people can use to interact with your website now that optimisation is much more complicated than ever before.

With that in mind, here are some things that you can do to properly optimise your website.

Improve across all platforms

There was a time when you could guarantee that, if someone was visiting your website, they would be doing it on a desktop computer and everyone would see the same things.

It's all about mobile

However, that’s just not the case anymore. Now customers will be accessing your website from laptops, tablets, and even their phonesf. Not only that but some websites need to be differently optimised to run on both Macs and PCs.

They key is to make sure that you’ve got all of the platforms covered so that, no matter what a customer is using to access your website, they’re going to have the best possible experience.

Focus on the local

Local searchers take action ● 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. ● Local searches lead to more purchases than non-local searches. 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches. Source: Google

When it comes to their SEO, far too many businesses assume that they re working on a global scale. However, the truth is that connecting with local customers is just as important as spreading your website’s reach all over the world.

Luckily there are plenty of local SEO services that you can use to do this. After all, just because your business is online, that doesn’t mean that your local customers should be neglected.

Improve your content

Just because the functional aspects of your business’s websites are working doesn’t mean that it’s going to be doing the best possible job. You need to remember that in the 21st Century, the trite expression content is king still rings true.

If your content is lacklustre, then you’re just going to end up in a position where you’re unable to connect with customers even if your website draws them in.

Make sure that your content is always dynamic, interesting, and engaging no matter what the subject is. Otherwise, your customers are going to get bored and wander off.

Don't let down your visitors

Of course, it’s important not to focus on your website to the detriment of other aspects of your online presence. The truth is that there are a lot of customers who are going to want to interact with your business in different ways online such as through your blog or your social media presence.

Make sure that you don’t neglect these aspects either since, without them; you could be missing out on an incredibly significant portion of your customer base.

 

How To Use Different Roles To Maximize Your SEO Efforts

You’d be forgiven for thinking that marketing skills during the SEO process are all about a few simple touchstones. The very nature of SEO changes with the wind, and it’s an underestimated part of the process, but when you are analyzing the effective components of an SEO agency, or effective content marketing, a lot of it is utilizing the team you have.

Use the right tool for the job

For those smaller businesses who are learning the ropes when it comes to SEO, or aren’t getting as much traffic as they would like, you might want to consider a few of the following when it comes to making your SEO team as strong as it can possibly be.

Designers Influence First Impressions

This goes hand in hand with great content but you need a strong designer two work with a content creator so the images align with the words.

When you are working at building an effective brand, the designer is, in some ways, the final piece of the puzzle. But in actual fact, they need to be one of the biggest priorities in the Search Engine Optimization infrastructure.

This is because they can either multiply or destroy the way your visitors feel when they see your meta title in a search, read the description and click just to be greeted by a jumbled mess of useless carousels

Content Creators Crafting Valuable Content

Working with content creators, it’s vital that you don’t underestimate the importance of content creation in the SEO structure. When it comes down to it “Content marketing” is pretty much a core element of SEO.

When it comes to generating search traffic, it’s important to have well researched and well executed different types of content, from articles to videos or infographics. Armed with the proper keyword research to identify content with solid revenue potential, a talented writer in-house or on a consulting basis is a powerhouse of driving revenue for a site.

Link Building As A Long-Term Relationship 

Some people include link building in the same breath as PR, but there are some distinctions between the two. But when it comes to SEO, the two are almost intertwined.

View post on imgur.com

The idea behind this is to develop effective working relationships, and by link building, you will, invariably, grow your network. This is a vital component of small business marketing now because so many different networks have to work together, and the smaller businesses that work with others become more than the sum of their parts.

It’s beneficial to build your relationships with other companies in this respect because it helps to leverage your business image. Whether it’s making the most of proactive business IT solutions and consulting services if you work closely with tech companies, or you specialize in fashion and work with clothes outlets, link building is the best form of digital networking now.

Conversion Rate Optimizers

This is an optional role in an SEO team, but if you have the budget, it’s an invaluable addition to your team. The conversion rate optimizer should spend their time conducting split tests, so the processes can be as optimal as possible.

If you are trying to sell your SEO work to different clients, your conversion rate is the bread and butter of your site.

Many clients don’t care about the actual rankings of a specific website, but the results of these rankings, which translate to profits and revenue.

So, by having someone onboard who can conduct split testing and have access to every aspect of your company, this will be the secret weapon in your business arsenal.

Your employees play a vital component in the SEO process, but if you can leverage these four roles, you will see a major change in your company within the SEO process.

Make Your Website Work For YOU

All businesses should be utilizing their online space, and for many nowadays; it’s their only usable environment.

With a digital age that’s getting stronger by the day, it’s an appealing place for consumers and clients to seek products and services.

Digital Marketing Is Flexible (Unlike a physical business)

The internet is also a great place for businesses of any size, whether big or small, to start their entrepreneurial journey and develop as a brand; there are fewer overheads than in physical premises, and it’s far easier to portray the image you desire.

However, with so many brands nestled into the online environment; it can be difficult to compete and stand out from the rest.

 

As well as pushing your social media platforms and any marketing campaigns; you can provide your online visitors with the wow factor when they arrive on your landing page.

Let's make your website

Your website provides you with a great chance to impress and even delight your potential consumers and clients.

Leaving them with a great impression will ensure that you stick in their mind above any of your nearest competitors and they’ll be more likely to visit you again.

That’s why it’s worth investing some time and effort into your business website and learning how to many the visitor’s experience the best it can be. The following are some tips, ideas, and advice for those who want to take their website to new heights, gain more organic traffic,  and give it an edge over their competitors.

Content is Everything

There’s nothing worse than an over-cluttered website that’s challenging to navigate; visitors won’t take long to click elsewhere and seek other services.

It’s vital that you create a site that can provide information quickly, clearly, and efficiently, and ensure that any call-to-action can be carried out with ease.

Investing in a reputable company who can design your website is the best place to start; they will also ensure that it’s responsive across any devices and that you’re uploading high-quality content that will appeal to your audience.

Don’t Kill Your Site In The Re-Design…But It Could Be Worth It

To ensure that the content on your website is working hard for you, you need to ensure that You’ve covered all bases. That’s why it’s worth checking out an ultimate SEO checklist for website redesign so that it’s not just the design and layout that’s continuing to attract the right audience.

Think about the software and tech that you can use; pop-up customer service or contact details is a great way to give your site the personal touch and people will appreciate knowing how to communicate with your business easily.

Your company will only benefit from investing in your online space, so don’t delay and start making the changes needed today.

First Impressions Count

It’s time to make your landing page impactful. It will need to show your logo and branding and also explain your brand identity as quickly as possible so that visitors feel confident they know who they’re looking at. People look at so many sites each day; it’s worth investing in something extra to set you apart from the rest. You don’t want to shock those arriving at your site; however, you want to create an impact so that they associate your business with what they’ve seen and won’t forget you in a hurry.

Six Smart Ways to Make Your Business More Efficient

Businesses are expensive and time consuming to run. Every second counts, and being able to make your business more efficient will increase output exponentially and make things far smoother.

Winning at business

Thankfully, there are many ways to boost your business’s productivity. Here are six of the smartest ways to make your company more efficient.

  1. Leverage Continuous Training
  2. Automate Your Mundane Business Tasks
  3. Outsource Small, Specific Tasks
  4. Maximize Face-to-Face Interaction
  5. Establish Daily Scrum Meetings
  6. Implement Task Management Software

Why Should You Improve Your Workforce With Ongoing Training

Businesses that work in industries like finance and information technology are fast-paced and ever-changing and it’s important that your employees are always at the top of their game.

This means that employees must be able to learn and adapt to the fast-paced environment that a workplace can bring.

Employee training is very important for many reasons.

First, it’s a great way to motivate your employees. Knowing that they’re contributing to your company by learning new skills is a fantastic way to nurture their loyalty and also improve their productivity.

 Employee training is a smart longterm play, if you hired them for their current skills and plan on keeping them then you should increase their capabilities in line with a living wage salary.

Secondly, it’s important to train members of staff so that they can eventually take on the mantle of a senior staff member.

Senior members are typically charged with training new employees, making their role a crucial one in the ecosystem of your business. Would you rather have an employee stuck at the same skill level for their entire time with the company or someone who’s grown?

Lastly, it’s also important to teach employees how to handle new equipment and technologies as they are adopted by your business. By teaching your employees more skills, they can help your business stay ahead of the curve.

When Is It Time To Automate Mundane Tasks?

As with most processes in the world, they are started and carried out via human interaction and human labour.

The two enemies of human happiness are pain and boredom. – Arthur Schopenhauer

This is all well and good when there are very specific and complex tasks, but when it comes to mundane, common and easy everyday tasks, automation will reduce the amount of time spent on these small tasks and greatly improve your efficiency.

Example Of Business Tasks Worth Automating


Whether it be through robotics or programs on a computer, automated tasks will always be much faster than what a human can do and also be much more accurate.

Once your business has adopted automation, your staff can take on maintenance roles instead to ensure that your automated processes don’t fail or slow down.

An example of automation would be sending out weekly newsletters to all of your customers via email.

This typically involves a lot of wasted time and effort by hand, and there’s always the chance of a mistake happening at some point.

Automated methods, on the other hand, are typically longer to set up, but you’ll experience increased productivity and fewer mistakes.

When To Consider Outsourcing Small, Specific Tasks

You may need a specialised skill in the workplace at a particular time, but what happens if you can’t spend the money on training an employee or recruiting a new one?

This is where outsourcing will be of great use. You’ll be able to bring in someone knowledge from outside the company that has the skills that you require.

For instance, if you need help with your computers and networking hardware, then you can find more at ATB-Tech.com for IT consultants.

If you need help with contracting to expand your business or rearrange your office, then it’s usually best to speak with local companies that specialize in those specific skill sets.

How To Make The Most Of Face-to-Face Interaction

 

Depending on the size of your business, the people you need are not always necessarily right next to you for easy communication.

Even if they’re in the same office, people may resort to other methods such as email and instant messaging to get a message across.

As shown in this article from Forbes.com, face-to-face interaction in the office is incredibly important.

When time is short and responses are needed quickly, going to meet said co-worker is usually the best way to get the information you need. In some cases, your staff may get caught up in other important work or phone calls which can easily cause them to miss small messages like emails.

We’re losing social skills, the human interaction skills, how to read a person’s mood, to read their body language, how to be patient until the moment is right to make or press a point. Too much exclusive use of electronic information dehumanises what is a very, very important part of community life and living together. – Vincent Nichols

Face-to-face interaction also helps greatly with the understanding of the problem that is being communicated. Whether it’s hints in body language or small details in the words you use, communicating directly with your staff is entirely different to using text-based methods.

Try Establishing Daily Scrum Meetings

 

Daily scrum meetings is a term taken from the agile working methodology.

These “scrum” meetings involve quick 15-minute meetings at the same time every day.

It allows every member of staff to speak about the progress they’re making, the problems they’re facing on a daily basis and how to solve them.

What Questions Do You Ask At Daily Scrum Meetings?

  • What did you do yesterday?
  • What are you going to do today?
  • Do you have any blockers?

Once these three questions have been asked and answered, every member of staff that attends the scrum meeting will have a good overview of what has happened in the past day, what will be happening today and if there are any major issues preventing their co-workers from progressing.

Because of the nature of this meeting, it’s also a good time for your employees to reach out to each other regarding issues and potential solutions.

Deploy Task Management Software

 

Every work environment has a large number of people working on several different tasks at the same time. It can cause havoc if managed incorrectly and it’s easy to lose track of what everyone is doing. By utilising task management software, it becomes much easier for any worker to see what tasks they have to handle and any tasks others that could be related to theirs.

 

These systems will give employees several different ways to tag their working tasks. For instance, they could use different coloured labels, categories and also assign tasks based on priority.

In a large-scale project, these tools become ever-more important due to the cost of wasted time when there are hundreds or even thousands of employees involved.

Looking after your business’s efficiency is an important and fundamental part of any business.

If you don’t take enough care of your business’s productivity, then it could lead to the downfall of your business.

What Other Ways Can You Optimize Your Business?

Of course you realize that there are hundreds of ways to optimize your business’s workflow. What do you think it takes for a business to run smoothly and fine-tuned as possible?

Want Brand Recognition? Recognize The Power Of Your Brand

Brand recognition is, to put it bluntly, what separates the wheat from the chaff. The number of brands that can immediately be recognized by the average member of your target market is incredibly small compared to all the competitors out there. If you want brand recognition, you have to realize just how important your brand is and work on building that familiarity. Here, we’re going to look at how you lay the foundations that can see your brand becoming more than well-known, it can become iconic.

Tell it

What is the story behind your brand? What’s the value that your business offers and the solution that it provides to your target market? Figure out the narrative that gives it the most emotional and practical appeal. Then find the single best way to tell that brand story. Video marketing is easily one of the most attention catching and efficient methods of telling a story. The right mix of visuals and audio can create an experience that lingers in the consumer’s head long after it’s done and can convey the most information in the shortest amount of time. But content marketing and product packaging can help tell and reinforce your brand story, too. Ensure you keep it consistent, or else you’re asking customers to track more than one narrative which will confuse things.

Display it

It’s not all about direct marketing, either. Your brand has to drip from every location your business runs in.

 

https://jeremyriveraseo.com/wp-content/uploads/2016/03/what-would-ya-say-ya-do-here.gif

Think, for instance, of Apple’s stores. They are more than just your average tech business shopfront. From the first glance, they have an identity all their own. The same goes for your offices, too. Use office fit outs to ensure that both the imagery and the idea of the brand if well-reflected. If your company is to be a bastion of creativity and bold ideas, then your office needs to look bold and be engaging. Both your customers and your team have to buy into the brand, after all.

Wear it

With that in mind, make sure that your team is representing the brand. Professional dress codes are one thing, but you can make sure that they actually wear the brand when they’re out and about. Whether it’s at a trade show, conference, networking event, or a business meeting, you can equip them with little accessories that keep your visual branding in the mix. Custom lanyards, wristbands, business cards, whatever you choose, just make sure that your branding is somewhere there on the display. At trade shows, you can go even further with elaborate booth design to draw attention and help you stand out from a crowd that’s actively competing against you. Beyond giving your brand a little visual reinforcement, it reminds your employees of which team they represent, which can boost their own motivation and sense of belonging within the company.

Communicate it

The brand voice is playing a more and more important role in making your business recognizable. If you want a good example of that, then look no further at Wendy’s social media marketing as of late. One might wonder how exactly their distinct brand of online sass ties into their food brand, but the truth that it repeats the same values and message while adjusting it to the digital medium. You don’t necessarily have to start calling out competitors and lightly trolling fans, but you do have to find your own personality and your own strengths on social media. If you have a team member that can establish their own identity and voice on the platform to better represent your products, let them run with it. Even if it doesn’t match your “usual” brand voice.

Live it

If you ever plan on representing your business personally, whether it’s at a business meeting or at a conference, then having your own kind of familiarity can help as well. Steve Jobs, Elon Musk, Phil Spencer, some leaders have brand recognition all on their own. Build your personal brand by contributing columns and posts to established media channels. Host your own conferences. Network and make sure that others in the industry know who you are. Make your personality distinct and be confident in your message. You can be your own best ambassador and help prop up your brand if you’re just willing to back yourself.

Teach it

That’s not to say that your team members can’t be your brand ambassadors, too. If you’re entrusting them with customer support, sales, event hosting, or anything else that puts them on the front line, they need to be on board with the brand message. In fact, getting the whole team on board can do wonders for their motivation and sense of purpose. When you’re sharing new business plans or communicating a strategy, make sure you touch back on that brand story and what, exactly, your mission statement is. They may well understand what they’re doing it, but the brand objective can provide the why and give it a context that makes them much more engaged in their own tasks and aims.

Share it

Besides you, your team, and your marketing, there is another who can tell your brand story to great effect: your market. If you include customers in your marketing efforts, it adds more a human voice to the branding while reinforcing the legitimacy of your message. People are a lot more likely to believe other consumers than they believe marketing messages, that’s the simple fact of the matter. Ask them for their success stories, use case studies from real people, get them to leave reviews and testimonials, request they share their experience through social media. Leverage the real-life experiences of customers in whatever way you can get them to agree to. Word-of-mouth and real customer engagement is too valuable to waste.

Brand recognition makes converting and marketing more effective than ever. Before you have to sell customers on what you do, they already know it. Aim for it in everything you do by keeping it consistent, keeping it powerful, and disseminating it when possible.

 

After the SEO: Will Users Like Your Site?

“There is more to making a website than having people find it.”

If you’ve ever ventured into the world of web design and development, you’ve probably heard about SEO. Being the set of practices which enable site owners to get themselves ranked on search engines, like Google, this part of working with the web has become incredibly important over the last few years. Of course, there is more to making a website than having people find it. With search engine optimization taking the forefront, a lot of small businesses forget about the design and functionality of their site, leaving it to drive customers away. It doesn’t have to be this way, though, and this post will be showing you how to make sure that users like your site before it goes live.

https://unsplash.com/photos/-WW6b0Mwplc(Image Source)

The Design Process

Over the last few years, it has become a lot easier for people to get to work on their own websites, using services like Wix and Squarespace. This has opened the doors for waves of small businesses to get themselves onto the web, while also dropping the overall quality of the sites you find dotted around. Unfortunately, these services simply don’t cut it when it comes to designing something which users will be respond to.

Instead, to take this work out of your hands, it usually best to go with a professional. While this will cost some money, it will make it a lot easier to create a website which users will respond to, giving you the chance to use insider knowledge to build something beautiful. There are loads of web design companies out there, nowadays, and this makes it incredibly easy to find someone to work with. Some will be much better than others, though, and it will be worth reading some reviews.

Design isn’t the same thing as development when it comes to websites. Making something look right is a cakewalk compared to making it work correctly, and this can be another challenge to face. Programmers come in all shapes and sizes, with web development being one of the most popular areas to get into. Choosing the right person for this sort of job will always take loads of research. Using reviews from other sites, along with the portfolio they provide, you should assess a couple of options before choosing the right one for you.

During the design process, a lot of businesses will make the mistake of not making it known when they want something different or are unhappy. You’re paying your designer and developer, though, and this means that they are beholden to create exactly what you want. As a big part of this, it is wise to make sure that revisions are included in your agreement, as changes won’t always be obvious until you’ve seen the site working.

https://unsplash.com/photos/40k6ZqbsXuo(Image Credit)

Testing

Before users ever touch your site, it will be time to do some testing which will ensure that it is usable by the time actual users are visiting it. There are two parts to this stage, and they will both have to be handled before you can get the site out there. Making sure that things are functional is essential, but you will also have to make sure the site is easy to use, and this will be largely down to the design you’ve chosen.

Testing Functionality: Testing functionality on a website is nice and easy. Ideally, you should choose someone with no experience on the site, giving them a list of tasks to perform to see how quickly they can do them. Each element of the site should be tested, ranging from clickable links to login systems and other complex scripts. Of course, though, this can’t be stuck to one device. With so many systems out there, it will be worth running the site across each mobile platform, along with the major computer operating systems available to you. This will ensure that any user coming to your site will be able to experience it without errors.

Testing Design: Along with making sure that the website is functional, it will be a good idea to look into the design, too. This work can be handled while the other testing is done, but you will have to look for different things. If you have to advise your tester at any point during their time with your site, it’s likely that it needs some changes, as the design wasn’t good enough to pass your test. Even something as simple as a misplaced icon can make a site hard to use. Solving this issue should be nice and easy, especially if you have the help of a professional UX designer on hand.

https://unsplash.com/photos/8pOTAtyd_Mc(Image Link)

Gathering Feedback

Finally, as the last area to consider, it’s time to think about the improvements you will make to the site once it has been released. Gathering user feedback is an important part of this, as it will give you an insight into what the people working with your website think of it. A lot of people are more than happy to give advice like this to businesses which ask for it, and it isn’t too hard to inspire honest comments about a site.

You have a couple of options which can be used to help you with this. Over the last few years, popup messages which take over a user’s experience have become very popular. Giving them the chance to skip it and use the site as normal, this sort of form is easy to install on your site, and can yield great results when giving every user the chance. This will be too intense for some companies, though, and you may be able to find similar success by emailing feedback forms to people who have used your business or shown interest in it. Most people will keep up with their emails above all of their other online communications.

With all of this in mind, it should start to get a lot easier to improve the way that your website looks and feels. You probably wouldn’t spend too much time on a site which doesn’t appeal to you, and most people are the same. This makes it hard for businesses to ensure that they are taking the right moves when working on this field.

Better UX: How to Properly Implement Breadcrumbs to Your Website

In an ideal world, creating a good looking, functional website would be more than enough to improve the splash that your business is making in the business world.

Unfortunately, no matter how hard you try, some of your visitors simply ‘won’t get’ your design, which will cause them to leave it for something else, rather than try and figure it out. Needless to say, the best way around this would be to try and leave the digital breadcrumbs for them to follow. Still, creating a truly intuitive and self-explanatory user interface is no short of an art.

Intuitive Navigation and Breadcrumbs are Not The Same Thing

First thing first, in the introduction, we used the term intuitive navigation as a sort of a synonymous term for breadcrumb navigation, however, this isn’t necessarily the case.

Intuitive navigation is usually the one that drives you forward, still, it doesn’t necessarily allow you a simple return path to where you were before. On the other hand, this particular service might be exactly what your customers need, due to the fact that they might want to buy products from several categories.

When Do You Need a Breadcrumb Navigation?

Imagine a scenario where you visit an e-store and see several item categories that you like. For instance, you enter a sports gear retailer’s website and look for boxing equipment.

Here, you have separate categories for gloves, mouth guards and punching bags. Under the bag category, you have small, medium and heavy bag sub-categories. So, what happens once you’ve bought the bag you need and now you want to get to the glove section? Do you just click the home button and go back to the beginning?

Well, even though this is a common practice, it is definitely not the best one. This is why you need breadcrumb navigation.

More than one step back

Seeing as how you need items from all of these categories, you need to give people an easy way to return to some of the previous pages. However, they need to be able to leap more than one step back if they need to.

Therefore, it might be a good idea to arrange previous pages in a horizontal line, preferably with an arrow system from left to right. In this way, your audience will have an easy job retracing their activity on your website.

Of course, some of the more internet-savvy users might handle this issue by opening multiple tabs instead of following the thread, however, this is not a risk that pays off for you to take. Some of the older internet users aren’t that keen on the idea of multitasking and, although, opening tabs isn’t rocket science, a lot of people still aren’t practicing it. Therefore, the above-described system might work as a perfect alternative or, better yet, a perfect backup plan.

Thinking about mobile users

In the era of mobile devices, it is vital to ensure that your navigation is as mobile-friendly as possible. The greatest challenge in pulling this off lies in the fact that mobile screens have much less available space, which means that you’ll have to be extra crafty in order to squeeze all of these handles in their place.

According to every successful web designer, for this, you need a fully customized website.

Discovery is a powerful motivator

Another major advantage that you gain from implementing the breadcrumb system is the fact that it gives a much more user-centric website interaction. Namely, by guiding your audience every step of the way, you are stripping them of the standard create-your-own-adventure experience, that will allow them a much greater immersion into their interaction with your brand. On the other hand, by giving them the full freedom to explore your website, endorsed with the idea that they can go back at any time, you will give them a much more organic way to see what you are all about.

Bringing It All Together

At the end of the day, it is more than clear that having a great breadcrumb navigation system does much more than help your visitors go through your website or your e-store. The main thing it does is gives them an easier way to see more of your website.

In a situation where they notice several threads they would like to explore, they get a chance to do so without having to worry about whether they will be able to find the simplest or the most efficient way to hop categories.

Furthermore, it creates an overwhelmingly positive UX, which increases the odds that your first-time visitors will come back. Needless to say, this is great for your customer retention efforts since it creates a much easier transition from one stage of buying cycle to another.

Overall, learning how to properly implement breadcrumbs to your website is a skill that is definitely worth mastering.

Avoiding Blog Traffic Obsessions

Do you have a web traffic obsession? If you own a website, the answer is probably yes. It’s a common issue nowadays, everyone is so obsessed with gaining as much traffic as possible – it takes over their lives.

The problem is, it’s a justifiable obsession in some ways. After all, being obsessed with web traffic means you’re trying to get more people to view your site. What’s wrong with that? There’s nothing strictly wrong with wanting more web traffic, the problem is that some people take things too far. When you only focus on getting as much traffic as possible, you tend to forget about other elements that could help your website improve.

Speaking of which, here are the dangers of having a web traffic obsession:

You’re Not Thinking About Conversion Rates

P&R Money Please Cinemagraph
“Money please!”

For me, conversion rates are a more important obsession than traffic on its own. A conversion rate looks at how many people visit your site and go on to interact with it in a meaningful way.

How many people visit your website and then register their email address to sign up for a newsletter? How many visit your site and buy a product from your store? If you only care about traffic, you could have lots of people visiting your site but a tiny percentage doing something meaningful. This makes your website ineffective, and you need to focus on designing landing pages to help boost conversion rates and get more out of your site.

You Don’t Focus On Targeted Traffic

Another big issue I have with the web traffic obsession is that people don’t care about the traffic they get. All they want is to see the numbers go up, even if they mean nothing at all.

Talk to any SEO agency which gets results, and they’ll say the secret to success is targeted web traffic. You want people visiting your site that actually care about the contents. This is how you get them to stay on your site for as long as possible.

Otherwise, you end up with impressive traffic figures, but an outrageous bounce rate. Don’t be obsessed with gaining as much traffic as possible, be obsessed with gaining targeted traffic.

You Waste Money On Needless Things

Finally, we have the issue of money and your traffic obsession. When you’re obsessed with traffic, you’ll do anything to see an improvement. As such, you could spend money on things and ideas that just aren’t needed. The main thing that comes to mind is buying backlinks. A lot of people try and buy backlinks to improve their SEO and see an increase in traffic.

Needless to say, this isn’t the right way to generate backlinks, and it could damage your site. But, it’s just a waste of money, you don’t have to do this. There are plenty of other things people spend money on to try and boost their traffic figures when there are other – more affordable – options out there.

To sum up, I’m not saying you shouldn’t care about web traffic. All I’m saying is it’s dangerous to have an obsession with your numbers. Instead, think about conversion rates, think about targeted traffic. Don’t just focus on gaining as much traffic as possible, it won’t make your website any better.