I used to just optimize pages. Erika Braeger of Ten Speed on why machines now want the same story about you everywhere, and how to win the next ticket.
Out of the Little Box: What Erika Braeger Taught Me About Telling One Story to Machines Read More »
Why your Google Business Profile, website and citations have to match, why you verify last, and the monthly loop GBPly’s Mike Martin runs on every profile.
Mirror Everything: What Mike Martin Taught Me About Google Business Profiles Read More »
Bought an SEO package once and never understood the reports? Here are the questions Google says to ask before you hire, and the red flags that mean find someone else.
How to Choose a Small Business SEO: Questions to Ask and Red Flags to Walk Away From Read More »
SEO for a small business is sold in five shapes, and each one buys something different. Here’s what each model gets you, with my own published prices, and why you should pay to fix what’s broken before you pay for authority.
How Much Does SEO Cost for a Small Business? Five Pricing Models, Real Prices Read More »
Ask every real customer when the job is done, send a direct review link automatically, and reply to what comes back. Here’s the system, plus what Google’s review policy allows and forbids.
How to Get More Google Reviews for Your Small Business (Without Breaking Google’s Rules) Read More »
Search Console, Google Business Profile, titles, headings, alt text and a clean menu: the SEO basics you can do yourself this week, and where DIY stops.
DIY SEO for Small Business: The Basics You Can Do Yourself This Week Read More »
Google says some SEO changes take hours and others take months. Here’s the order results actually show up in, from impressions to phone calls, and what to check each month.
How Long Does SEO Take for a Small Business? Watch the Order, Not the Calendar Read More »
Why AI SEO advice all sounds the same, how I triangulate Search Console, GA4 and Clarity, and why it depends is the honest answer.
Artificial Intelligence, Not Artificial Wisdom Read More »
Laura Iancu and I agree: nobody should call themselves an LLM optimization expert yet. Here’s what I do for clients instead.
LLM Optimization Expertise Is Ankle Deep. Here’s What I Do Instead. Read More »
Laura Smith of ICS-digital named the biggest international SEO pitfall. It’s a sentence you’ve probably said to a client this year.
The Most Expensive Sentence in SEO: I’ve Done This Before Read More »