I’ve interviewed hundreds of business owners and consultants across my podcast network, and Paul Pape’s approach to consulting is genuinely unlike anything I’ve come across. Paul is the barkeep and game master at Gamify Business — he converts business problems into role-playing game mechanics so that clients who can’t engage with traditional frameworks can actually learn and make progress.

Grant Simmons has been in SEO since the mid-90s. In this conversation he articulates the entity SEO framework, EntityMap.org, what the antitrust docs confirmed about engagement signals, and why the reporting gap is the real problem nobody has solved.

At least three major LLMs — including ChatGPT — pull from the Bing index. Here’s the six-step playbook I actually use for my clients, and why optimizing for Bing is now the most underused AI visibility strategy in SEO.

Your website is a shadow of your real-world company. A bigger, more active real-world company casts a bigger, more credible shadow. Here’s why that framework has become more important, not less, as AI has taken over more of the search experience.

Greg Digneo runs Content Guppy, a B2B SaaS SEO agency, and his take on where search is heading tracks closely with what I’ve been seeing from the consulting side. Here’s what the conversation on the Unscripted SEO Podcast taught me about the budget flip, the interview-first content model, and why email marketing just got a second job.

I’ve been doing SEO for nearly 20 years. I’ve sat across from hundreds of small business owners and walked them through keyword strategies, link building, technical audits — the full playbook. And I’ll be honest: for most of that time, I thought marketing clarity was someone else’s department. Then I had Bruce Ashford on the

Greg Merrilees has designed websites for over 2,000 businesses and counts Hollywood A-listers among his clients. As founder of Studio1 Design and author of Next Level Website Design, he’s spent 25 years watching what actually converts — and what just wins design awards. When he came on the Unscripted SEO Podcast, we got into the

I’ve been doing SEO for nearly two decades, and I still have conversations that genuinely shift something in how I see the search landscape. My recent episode with Timothy Malmros on the Unscripted SEO Podcast was one of them. Timothy spent close to twenty years in gambling affiliate SEO — a vertical where the money

What a 10-Year SEO Freelancer Taught Me About AI Search, Scaling, and Saying What You Actually Do I recently sat down with Benas Leonavicius, a Lithuanian SEO freelancer who’s spent a decade navigating e-commerce, SaaS, and personal branding clients — and is now pivoting to build a full agency focused on keynote speakers and coaches.