Marketing Through Conversations, Not Ads
Two Unscripted Small Business guests on why relationship-first marketing and real human connection beat a thousand ads in the AI era.
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Be Where Decisions Are Formed, Not Where They’re Made
Opinions form on Reddit and in articles before the click. There’s no rank in an LLM, only what you give it to interpret. Two podcast guests on AI search.
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The H1 Is for Humans, the Title Tag Is for Machines
Title tags talk to bots, H1s talk to people. Two podcast guests on why on-page basics and writing for humans still decide who converts.
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SEOs Are Courtiers Now: What Federico Fancinelli Showed Me About the AI Court
🎧 Listen to the episode: I’ll be honest: my conversation with Federico Fancinelli of GeoSonar rearranged how I see my own job. He’s spent two years in a GEO research lab, and the picture he paints is less “optimize a page” and more “work a royal court.” The court has new sovereigns I floated an
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Why I’m Done Being a ‘Lone Gunman’ SEO
🎧 Listen to the episode: I’ll be honest: talking with Joshua Altman of Beltway Media changed my own opinion about the role of SEO. For most of my career I thought of myself as a lone gunman — head down, ranking pages, doing my own thing in my own lane. Joshua is a fractional Chief
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Robots With Wallets: Rethinking Bot Traffic, Links & the Content Playbook
What a conversation with Snappa/GoodMetrics founder Christopher Gimmer changed about how I think about agent traffic, earning links, and where SEO sits inside AI visibility.
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The Faceless-Client Era Is Over: Lessons From Erika Braeger
Erika Braeger of Tenspeed on building confident teams, using AI to kill the pre-work, writing humans-first-but-machine-readable, never rushing a migration, and what AI actually cites at the B2B evaluation stage.
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Join Me for Coffee & Links in Cookeville — Free Meetup July 7
I’m hosting a free link building meetup in Cookeville — July 7, 2026, 9 AM at Poet’s Coffee. Come learn link building that works for LLMs and Google.
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The Content Library No Competitor Can Copy
Interviews build proprietary, high-depth content your competitors can’t scrape or replicate. Here’s why distribution plus depth is the durable SEO play.
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The Future Millionaires Are Blue-Collar
AI can’t fix a roof. Why home-services and blue-collar trades are the real opportunity, and how customer-first positioning wins regulated markets.
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