The Link Scarcity Thesis
Two guests with separate datasets said the same thing: links are getting rarer, and that is exactly why they are getting more valuable.
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I Asked If Tattoo Artists Can Have Their Own GBP. The Answers Split Three Ways.
Thirteen local SEOs answered whether individual tattoo artists at one shop can each hold a Google Business Profile. Their answers split three ways, and the most repeated fix collides with a line in Google’s own address docs.
I Asked If Tattoo Artists Can Have Their Own GBP. The Answers Split Three Ways. Read More »
The Black Hole After the Conversion
For ten years my job stopped at the form fill. Alex Radetic of Nuvo Agency goes past the lead into the call queue and the close rate, and a five percent close-rate lift beats twenty percent more leads.
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I Spent Half an Hour Talking About Precast Concrete Walls, and No Tool I Own Would Have Told Me Any of It
Thirty minutes on a call about precast concrete walls taught me what no keyword tool could. Why the volume era let us skip the client conversation, and why it does not anymore.
I Got Challenged On SEO ROI On My Own Podcast, And He Was Right
I published a Search Console finding, then asked Gert Mellak to tell me I was wrong. He confirmed it, then argued SEO ROI is not measurable on its own. Here is what that did to twenty years of my own keyword math, and what I am changing in my reporting.
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The $99 Ceiling Killed a Decade of SEO Tools. Something Changed.
I worked in SEO SaaS and watched the $99 price point kill good software for fifteen years. Ben Senescu walked around it, and the interesting part is not the pricing.
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A Healthcare-Only Agency Just Confirmed the Boring Answer
I have told local business owners the same two things for a decade. A specialist who only markets clinics gave me the same answer, plus the jurisdiction problem I had wrong.
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I Told a Client I Was Filtering Out Their Branded Search
Ten years ago I told a client I was filtering their branded search out of the report. Ann Smarty now spends most of her time on the exact thing I threw away. What LLM consensus is, why branded search became the front door, and the honest thirty percent number she put on the SEO-to-LLM overlap.
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What I Took Away From Interviewing Malte Landwehr
What I took away from interviewing Malte Landwehr: consensus beats your own pricing page, query fan-outs are workable, and the human belongs at the brief step, not the edit step.
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A Tool Beats A Blog Post For Links
Christopher Gimmer put it plainly: people link to tools that solve problems, not to another wall of text. Here are five tools a consultant could ship.
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