Resume

SEO CONSULTANT · 19 YEARS · COOKEVILLE, TN

Jeremy Rivera — Résumé

Nineteen years building search authority for enterprise, SaaS, e-commerce, and local service businesses — founder of SEO Arcade, host of the Unscripted Podcast Network, and a published SEO author. I specialize in the durable half of SEO: authority earned through real-world activity, not manufactured signals.

Core Expertise

Technical SEOLink building & digital PREntity SEO / GEO / AEOConversation-first contentLocal SEOSEO forecasting & ROIPodcast productionConversion rate optimizationWordPress & automationAI workflows (Claude Code, MCP)

Experience

Founder
Present
SEO Arcade
Built the software + done-for-you services platform for podcast-powered SEO — guest sourcing, production, content repurposing, link & mention tracking, and internal-linking strategy. Used Claude Code to mine 200+ interviews into a 60-card SEO Tactic Library with filterable views and contextual internal linking.
Host & Producer
Present
Unscripted Podcast Network
Create and host Unscripted SEO, Unscripted Small Business, Unscripted SaaS, Unscripted Home Improvement, and more — 200+ recorded interviews with practitioners. The interviews are the methodology: one conversation yields original content, entity signals, and editorial links.
Independent SEO Consultant
2007 – Present
Enterprise · SaaS · E-commerce · Local
Nineteen years of campaigns across every business type. Technical SEO and internal-link architecture, authority and link building that earns rather than buys, conversation-first content strategy, and AI visibility (entity engineering / GEO). Launched a major energy project live with links from the LA Times, New York Times, and Washington Post.
Marketing & Link Building
Raven Tools (SEO reporting SaaS)
Marketing and hands-on link building at the SEO reporting platform founded by John Henshaw — including a 10-for-10 hand-written direct-mail link-building experiment — and represented the product at industry conferences.
Website Marketing Department — Lead
In-house marketing team
Led an in-house website marketing team, setting strategy and mentoring marketers (team members cite multi-year tenures under his direction).
SEO / Web
~2012 – 2014
Advanced Access → Dominion Enterprises
Real-estate website hosting company acquired by Dominion Enterprises alongside Homes.com and Agent Advantage during the consolidation of the real-estate digital market.
Early Career — Web Hosting & Early Search
2007 – 2009
Started in web-hosting customer support and moved into SEO optimizing for Yahoo, MSN, AltaVista, and HotBot — before Google’s dominance, which shaped a durable, cross-engine approach to search.

Selected Highlights & Publications

  • Published SEO author (Jan 2025) — “I Self-Published An SEO Book & All I Got Was This Lousy Knowledge Panel”, a tongue-in-cheek exploration of knowledge graphs and entity SEO.
  • SEO journalist & writer — a long career writing and reporting on search before founding the Unscripted network.
  • 60-card SEO Tactic Library — built from 200+ podcast interviews, attributing each tactic to the practitioners who endorse it.
  • Digital-shadow & entity-home frameworks — original models for how real-world activity and a clear entity presence drive both Google and AI-search visibility.

Let’s work together

See the full profile on LinkedIn, or book a free 30-minute call to talk through your project.