Generative Engine Optimization, AI visibility, entity engineering, and being cited by AI search.
I published a Search Console finding, then asked Gert Mellak to tell me I was wrong. He confirmed it, then argued SEO ROI is not measurable on its own. Here is what that did to twenty years of my own keyword math, and what I am changing in my reporting.
I Got Challenged On SEO ROI On My Own Podcast, And He Was Right Read More »
Ten years ago I told a client I was filtering their branded search out of the report. Ann Smarty now spends most of her time on the exact thing I threw away. What LLM consensus is, why branded search became the front door, and the honest thirty percent number she put on the SEO-to-LLM overlap.
I Told a Client I Was Filtering Out Their Branded Search Read More »
What I took away from interviewing Malte Landwehr: consensus beats your own pricing page, query fan-outs are workable, and the human belongs at the brief step, not the edit step.
What I Took Away From Interviewing Malte Landwehr Read More »
Drew Dorenfest described the crawler verification loop better than anyone I have interviewed. Here is how I now brief writers because of it.
Cite Well And You Get Cited Back Read More »
I spent a decade telling clients press releases were dead. Bradley Benner’s AI-search argument made me revisit that, and I changed my mind.
I Was Wrong About Press Releases Read More »
Opinions form on Reddit and in articles before the click. There’s no rank in an LLM, only what you give it to interpret. Two podcast guests on AI search.
Be Where Decisions Are Formed, Not Where They’re Made Read More »
When AI makes execution cheap and infinite, distribution is the only durable edge. Lessons from Nick Eubanks and Robert Spinrad on Unscripted SEO.
Distribution Is the Last Moat Standing Read More »
AEO isn’t SEO with a new coat of paint. Why getting found, chosen, and paid by AI is a different game, and why small businesses have the edge.
AI Search Is Not SEO 2.0 — Stop Treating It Like Keywords Read More »
Entity signals and third-party citations beat self-published content. Cite your sources so LLMs can verify your claims and cite you back.
Authority Is What Other People Say About You Read More »
As a freelance SEO consultant who’s worked in-house, at an agency, and solo, I felt every bit of Patrick Stox’s career arc when we talked — he’s lived the same in-house/agency/freelance loop I have, and he’s just struck out on his own again. What I took away wasn’t a list of tactics; it was a
Patrick Stox on Building in the GEO Era Read More »