Generative Engine Optimization, AI visibility, entity engineering, and being cited by AI search.
I told Ernesto Ortiz every product deserves a detailed entry. He added the half I’d been leaving out: say who it’s not for. Lessons from a Special Edition lightning round on AI recommendations, dark queries and the long tail.
Special Edition: What Ernesto Ortiz Taught Me About Saying Who a Product Is Not For Read More »
Keith Perhac only logs into SegMetrics for Monday dashboards. Here’s what chat as the new SaaS interface means for your SEO, your tools and your API.
Chat Is the New SaaS Interface – What Keith Perhac Taught Me About SEO on Steroids Read More »
Taproot founder Tom Girgash on why AI answers aren’t rooted in your work, and what that means for how ChatGPT describes your business.
Your Chat History Isn’t Memory: Tom Girgash on Grounding AI in Your Own Work Read More »
Your sales calls, support emails and reviews are the best AI training data and SEO copy you have. Zeke Camusio on why you should record every client meeting.
AI tools are built to agree with you. Dr. Christiane Schroeter on why critical feedback gets more valuable, the pause before you publish, and how her students use AI without letting it think for them.
Your AI Is a Yes Man: Dr. Christiane Schroeter on Thinking Before You Publish Read More »
George Little of BrandZap writes for the one person who emails him, then arms them for the CFO. What I took from him on AI buckets, selling tooling, and the word “fractional”.
Arm the Internal Champion – What George Little Taught Me About Consulting With AI Read More »
Why AI SEO advice all sounds the same, how I triangulate Search Console, GA4 and Clarity, and why it depends is the honest answer.
Artificial Intelligence, Not Artificial Wisdom Read More »
Laura Iancu and I agree: nobody should call themselves an LLM optimization expert yet. Here’s what I do for clients instead.
LLM Optimization Expertise Is Ankle Deep. Here’s What I Do Instead. Read More »
Laura Smith of ICS-digital named the biggest international SEO pitfall. It’s a sentence you’ve probably said to a client this year.
The Most Expensive Sentence in SEO: I’ve Done This Before Read More »
Selling SEO by deliverable count is over. What Ross Hudgens of Siege Media confirmed about bots with wallets, PR and AI slop.
SEO Lives Inside the AI Bubble Now: What Ross Hudgens Confirmed Read More »