Artificial Intelligence, Not Artificial Wisdom
Why AI SEO advice all sounds the same, how I triangulate Search Console, GA4 and Clarity, and why it depends is the honest answer.
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AI Search & GEO
Generative Engine Optimization, AI visibility, entity engineering, and being cited by AI search.
LLM Optimization Expertise Is Ankle Deep. Here’s What I Do Instead.
Laura Iancu and I agree: nobody should call themselves an LLM optimization expert yet. Here’s what I do for clients instead.
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The Most Expensive Sentence in SEO: I’ve Done This Before
Laura Smith of ICS-digital named the biggest international SEO pitfall. It’s a sentence you’ve probably said to a client this year.
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SEO Lives Inside the AI Bubble Now: What Ross Hudgens Confirmed
Selling SEO by deliverable count is over. What Ross Hudgens of Siege Media confirmed about bots with wallets, PR and AI slop.
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I Got Challenged On SEO ROI On My Own Podcast, And He Was Right
I published a Search Console finding, then asked Gert Mellak to tell me I was wrong. He confirmed it, then argued SEO ROI is not measurable on its own. Here is what that did to twenty years of my own keyword math, and what I am changing in my reporting.
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I Told a Client I Was Filtering Out Their Branded Search
Ten years ago I told a client I was filtering their branded search out of the report. Ann Smarty now spends most of her time on the exact thing I threw away. What LLM consensus is, why branded search became the front door, and the honest thirty percent number she put on the SEO-to-LLM overlap.
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What I Took Away From Interviewing Malte Landwehr
What I took away from interviewing Malte Landwehr: consensus beats your own pricing page, query fan-outs are workable, and the human belongs at the brief step, not the edit step.
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Cite Well And You Get Cited Back
Drew Dorenfest described the crawler verification loop better than anyone I have interviewed. Here is how I now brief writers because of it.
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I Was Wrong About Press Releases
I spent a decade telling clients press releases were dead. Bradley Benner’s AI-search argument made me revisit that, and I changed my mind.
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Be Where Decisions Are Formed, Not Where They’re Made
Opinions form on Reddit and in articles before the click. There’s no rank in an LLM, only what you give it to interpret. Two podcast guests on AI search.
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