Distribution Is the Last Moat Standing
When AI makes execution cheap and infinite, distribution is the only durable edge. Lessons from Nick Eubanks and Robert Spinrad on Unscripted SEO.
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AI Search & GEO
Generative Engine Optimization, AI visibility, entity engineering, and being cited by AI search.
AI Search Is Not SEO 2.0 — Stop Treating It Like Keywords
AEO isn’t SEO with a new coat of paint. Why getting found, chosen, and paid by AI is a different game, and why small businesses have the edge.
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Authority Is What Other People Say About You
Entity signals and third-party citations beat self-published content. Cite your sources so LLMs can verify your claims and cite you back.
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Patrick Stox on Building in the GEO Era
As a freelance SEO consultant who’s worked in-house, at an agency, and solo, I felt every bit of Patrick Stox’s career arc when we talked — he’s lived the same in-house/agency/freelance loop I have, and he’s just struck out on his own again. What I took away wasn’t a list of tactics; it was a
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The Bing Playbook I Actually Use — And Why It Now Reaches ChatGPT
At least three major LLMs — including ChatGPT — pull from the Bing index. Here’s the six-step playbook I actually use for my clients, and why optimizing for Bing is now the most underused AI visibility strategy in SEO.
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Jason Wade on AI Visibility, Entity Engineering, and the SEO You’re Still Not Doing
Unscripted SEO Podcast | Host: Jeremy Rivera | Guest: Jason Wade, Ninja AI When Jason Wade of Ninja AI sat down with host Jeremy Rivera on the Unscripted SEO Podcast, the conversation went straight to the heart of what most SEOs are still getting wrong: they’re optimizing for search engines that already understand them —
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Websites, Conversion, and the AI Sameness Problem: My Conversation with Greg Merrilees
Greg Merrilees has designed websites for over 2,000 businesses and counts Hollywood A-listers among his clients. As founder of Studio1 Design and author of Next Level Website Design, he’s spent 25 years watching what actually converts — and what just wins design awards. When he came on the Unscripted SEO Podcast, we got into the
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What a 10-Year SEO Freelancer Taught Me About AI Search, Scaling, and Saying What You Actually Do
What a 10-Year SEO Freelancer Taught Me About AI Search, Scaling, and Saying What You Actually Do I recently sat down with Benas Leonavicius, a Lithuanian SEO freelancer who’s spent a decade navigating e-commerce, SaaS, and personal branding clients — and is now pivoting to build a full agency focused on keynote speakers and coaches.