The evergreen core of SEO — technical, content, links, and how ranking actually works.
Title tags talk to bots, H1s talk to people. Two podcast guests on why on-page basics and writing for humans still decide who converts.
The H1 Is for Humans, the Title Tag Is for Machines Read More »
Stop panicking over traffic graphs. Tie SEO to revenue, build complete signals, and algorithm updates stop being scary. Lessons from two SEO pros.
Traffic Is a Proxy: Measure SEO by Revenue Instead Read More »
Structure pages for skimmers, deep readers, Google, and now LLMs. Tom Malesic and Stephan Bajayo on depth, headings, and writing content that gets pulled.
Write for Four Readers: The Scanner, the Reader, Google, and ChatGPT Read More »
One hard truth from two podcast guests: if your website converts poorly, nothing else in your marketing matters. Why conversions beat traffic.
Your Website Is the Center of Everything — And Most Are Quietly Broken Read More »
After 20 years of link building, DA, DR and trust flow are vanity. Relevance, entity associations and signal diversity are what actually rank.
Relevance Is the Only Link Metric That Survived Read More »
Grant Simmons has been in SEO since the mid-90s. In this conversation he articulates the entity SEO framework, EntityMap.org, what the antitrust docs confirmed about engagement signals, and why the reporting gap is the real problem nobody has solved.
Grant Simmons: What 30 Years of SEO Looks Like When the Algorithm Doesn’t Know Itself Read More »
Greg Digneo runs Content Guppy, a B2B SaaS SEO agency, and his take on where search is heading tracks closely with what I’ve been seeing from the consulting side. Here’s what the conversation on the Unscripted SEO Podcast taught me about the budget flip, the interview-first content model, and why email marketing just got a second job.
What Greg Digneo Taught Me About Flipping the SEO Budget — And Why I Agree Read More »
I’ve been doing SEO for nearly two decades, and I still have conversations that genuinely shift something in how I see the search landscape. My recent episode with Timothy Malmros on the Unscripted SEO Podcast was one of them. Timothy spent close to twenty years in gambling affiliate SEO — a vertical where the money
What Timothy Malmros Taught Me About the $10 Loop Ranking Spam in Every Market on Earth Read More »
As an SEO professional, I’m always eager to learn from industry experts who are pushing the boundaries of our craft. That’s why I was thrilled to recently sit down with Mordy Oberstein, the head of SEO brand at Wix and the founder of Unifi Brand Marketing, on my Unscripted SEO podcast. Mordy and I dove
Lessons on Integrating Brand and SEO from My Chat with Mordy Oberstein Read More »