The evergreen core of SEO — technical, content, links, and how ranking actually works.
Thirty minutes on a call about precast concrete walls taught me what no keyword tool could. Why the volume era let us skip the client conversation, and why it does not anymore.
I worked in SEO SaaS and watched the $99 price point kill good software for fifteen years. Ben Senescu walked around it, and the interesting part is not the pricing.
The $99 Ceiling Killed a Decade of SEO Tools. Something Changed. Read More »
Christopher Gimmer put it plainly: people link to tools that solve problems, not to another wall of text. Here are five tools a consultant could ship.
A Tool Beats A Blog Post For Links Read More »
Matt Mellinger’s opener has saved me three awkward client calls. Before you diagnose anything clever, confirm the pages are actually indexed.
Check Indexation Before You Blame The Algorithm Read More »
Nick Eubanks says humans brief, AI drafts, humans edit — and a lot of agencies have it backwards. My workflow after taking that seriously.
The Brief Is The Human Part Read More »
Tom Malesic has run an agency for thirty years and his rule is blunt: if the website sucks, everything else you do is also terrible. He is right.
Your Website Is The Centre Of Everything Else Read More »
Zak Ali’s line has been rattling around my head for weeks. If today’s traffic is the cheapest it will ever be, what should you do with it right now?
The Cheapest Traffic You Will Ever Have Is Today’s Read More »
After Bradley Benner said relevance is the only thing that matters, I pulled DA and DR out of my client reports. Here is what replaced them.
The Link Metric I Stopped Reporting Read More »
Title tags talk to bots, H1s talk to people. Two podcast guests on why on-page basics and writing for humans still decide who converts.
The H1 Is for Humans, the Title Tag Is for Machines Read More »
Stop panicking over traffic graphs. Tie SEO to revenue, build complete signals, and algorithm updates stop being scary. Lessons from two SEO pros.
Traffic Is a Proxy: Measure SEO by Revenue Instead Read More »