The Brief Is The Human Part
Nick Eubanks says humans brief, AI drafts, humans edit — and a lot of agencies have it backwards. My workflow after taking that seriously.
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Search Fundamentals
The evergreen core of SEO — technical, content, links, and how ranking actually works.
Your Website Is The Centre Of Everything Else
Tom Malesic has run an agency for thirty years and his rule is blunt: if the website sucks, everything else you do is also terrible. He is right.
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The Cheapest Traffic You Will Ever Have Is Today’s
Zak Ali’s line has been rattling around my head for weeks. If today’s traffic is the cheapest it will ever be, what should you do with it right now?
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The Link Metric I Stopped Reporting
After Bradley Benner said relevance is the only thing that matters, I pulled DA and DR out of my client reports. Here is what replaced them.
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The H1 Is for Humans, the Title Tag Is for Machines
Title tags talk to bots, H1s talk to people. Two podcast guests on why on-page basics and writing for humans still decide who converts.
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Traffic Is a Proxy: Measure SEO by Revenue Instead
Stop panicking over traffic graphs. Tie SEO to revenue, build complete signals, and algorithm updates stop being scary. Lessons from two SEO pros.
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Write for Four Readers: The Scanner, the Reader, Google, and ChatGPT
Structure pages for skimmers, deep readers, Google, and now LLMs. Tom Malesic and Stephan Bajayo on depth, headings, and writing content that gets pulled.
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Your Website Is the Center of Everything — And Most Are Quietly Broken
One hard truth from two podcast guests: if your website converts poorly, nothing else in your marketing matters. Why conversions beat traffic.
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Relevance Is the Only Link Metric That Survived
After 20 years of link building, DA, DR and trust flow are vanity. Relevance, entity associations and signal diversity are what actually rank.
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Grant Simmons: What 30 Years of SEO Looks Like When the Algorithm Doesn’t Know Itself
Grant Simmons has been in SEO since the mid-90s. In this conversation he articulates the entity SEO framework, EntityMap.org, what the antitrust docs confirmed about engagement signals, and why the reporting gap is the real problem nobody has solved.
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