Ten years ago I told a client I was filtering their branded search out of the report. Ann Smarty now spends most of her time on the exact thing I threw away. What LLM consensus is, why branded search became the front door, and the honest thirty percent number she put on the SEO-to-LLM overlap.
I Told a Client I Was Filtering Out Their Branded Search Read More »
What I took away from interviewing Malte Landwehr: consensus beats your own pricing page, query fan-outs are workable, and the human belongs at the brief step, not the edit step.
What I Took Away From Interviewing Malte Landwehr Read More »
Christopher Gimmer put it plainly: people link to tools that solve problems, not to another wall of text. Here are five tools a consultant could ship.
A Tool Beats A Blog Post For Links Read More »
Matt Mellinger’s opener has saved me three awkward client calls. Before you diagnose anything clever, confirm the pages are actually indexed.
Check Indexation Before You Blame The Algorithm Read More »
Nick Eubanks says humans brief, AI drafts, humans edit — and a lot of agencies have it backwards. My workflow after taking that seriously.
The Brief Is The Human Part Read More »
Apurva Bose framed local link building as real-world relationship work. That is exactly how the Cookeville links I have built actually happened.
Local Links Are Just Relationships With URLs Read More »
Greg Digneo argues you do not own the distribution Google gives you. As someone who hosts and guests, here is the honest ledger on what each one returns.
Why I Keep Saying Yes To Other People’s Podcasts Read More »
Cameron Tope: spend twenty thousand a month on marketing, answer the phone two days later, and you are lighting money on fire. I hear this weekly.
Answer The Phone Before You Buy More Traffic Read More »
Drew Dorenfest described the crawler verification loop better than anyone I have interviewed. Here is how I now brief writers because of it.
Cite Well And You Get Cited Back Read More »
Tom Malesic has run an agency for thirty years and his rule is blunt: if the website sucks, everything else you do is also terrible. He is right.
Your Website Is The Centre Of Everything Else Read More »