Adrian Nikolov of Haide Digital and I get into why AI isn’t taking SEO jobs — fear is — plus owning your audience instead of renting it from Google, prompt-tracking’s non-repeatability problem, and where SEO’s real value sits in the AI era.
Owning Your Audience in the AI Era: My Conversation With Adrian Nikolov Read More »
An SEO and a paid-media operator take opposite chairs and reach the same conclusion: fundamentals told honestly still win. My Unscripted SEO conversation with Matt Slaymaker.
Opposite Chairs, Same Truth: What a Paid-Media Pro Taught Me About Honest Marketing Read More »
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
What Rob Bonham Taught Me About Surviving SEO’s Agentic Age Read More »
Why opinions and entity signals get built on podcasts, Reddit, and articles, not on your own homepage. Lessons from Stephan Bajayo and Jason Wade.
Podcasts, Reddit, and the New Citation Map Read More »
Paul Pape and Marc Pitts on why niching down, the rule of 100, and just getting started beat chasing everyone at once. Lessons from Unscripted.
Stop Trying to Please Everybody Read More »
When AI makes execution cheap and infinite, distribution is the only durable edge. Lessons from Nick Eubanks and Robert Spinrad on Unscripted SEO.
Distribution Is the Last Moat Standing Read More »
Structure pages for skimmers, deep readers, Google, and now LLMs. Tom Malesic and Stephan Bajayo on depth, headings, and writing content that gets pulled.
Write for Four Readers: The Scanner, the Reader, Google, and ChatGPT Read More »
After 20 years in SEO, podcasting is the highest-leverage hour in my week. Here’s why a recorded conversation beats another blog post.
Why Podcasting Sits at the Center of My SEO Practice Read More »
How I turn every podcast interview into relevant links, brand associations, and audience using press releases and profile optimization to compound the effect.
Every Interview Is a Link-Building Engine Read More »
A podcast guest spot ranks your name on Spotify in hours. Why interviews are the fastest entity signal and citation play in SEO right now.
Podcasting Is the Fastest SEO Channel Right Now Read More »