How Openhanded Wealth founder Nick Garofalo earns trust from zero: a one-breath explanation, plain talk about price, free advice and a warm handshake.
Trust-First Marketing for Professional Services: Nick Garofalo’s Playbook Read More »
Who fills your cart might not be who you think. Maxwell Ivey on the disability tax, a truck sale won by physical buttons, and the checkout that loses buyers.
The Disability Tax: What Maxwell Ivey Taught Me About Who’s Really Buying From Your Site Read More »
Angelo Ponzi has heard ‘it was the price’ for 30 years. How a fractional CMO interviews customers, lost deals and prospects, and why your salespeople aren’t a neutral source.
Price Is the Easy Answer: What Your Lost Deals Are Actually Telling You Read More »
When five local businesses do what you do, why does a customer pick you? Attorney Lem Garcia’s two answers: fill the gap first, and never let someone write your content without you.
Reviews First, Your Own Voice Second: How a Local Business Stands Out (Lem Garcia) Read More »
One letter separates two different shoppers. Vinod Kumar of Syntheum AI on on-site search, disambiguation, and why your homepage needs to say what you actually sell.
Khaki vs Khakis: The Search Intent Lesson Hiding in Your Site Search Read More »
Why success makes running a business harder before it gets easier: payroll, two kinds of managers and the 3D plan, from my conversation with Alan Lazaros.
Stop Being the Bottleneck – What Alan Lazaros Taught Me About Scaling a Team Read More »
The non-competing businesses around your customer’s home are your best local link partners. Here’s how I map that nexus, plus the sponsorship play Dmytro Perepelytsia uses.
Your Competitor’s Neighbor Is Your Best Link: Home Services Link Building Read More »
George Little of BrandZap writes for the one person who emails him, then arms them for the CFO. What I took from him on AI buckets, selling tooling, and the word “fractional”.
Arm the Internal Champion – What George Little Taught Me About Consulting With AI Read More »
Three Bing tasks every local service business should do this week, plus Josh Thompson’s first five moves for a brand-new contractor.
Bing Places, IndexNow and a Map Pin: Local SEO Basics Contractors Still Skip Read More »
Should you fix every 404 in Search Console? No. Technical SEO Eva Mermingi and I agree a healthy site has some 404s. Here’s what to fix instead.
The 404 Report Is Not a To-Do List: What Eva Mermingi and I Agree On Read More »