Zak Ali’s line has been rattling around my head for weeks. If today’s traffic is the cheapest it will ever be, what should you do with it right now?
The Cheapest Traffic You Will Ever Have Is Today’s Read More »
I spent a decade telling clients press releases were dead. Bradley Benner’s AI-search argument made me revisit that, and I changed my mind.
I Was Wrong About Press Releases Read More »
Benjamin Behrooz said the future millionaires are blue-collar. Six weeks later I am more convinced, and here is what it changes about local SEO work.
You Cannot AI-Zap A Broken Water Heater Read More »
After Bradley Benner said relevance is the only thing that matters, I pulled DA and DR out of my client reports. Here is what replaced them.
The Link Metric I Stopped Reporting Read More »
I brought Tom Malesic back on the Unscripted SEO Podcast because the first conversation stuck with me. This one rearranged some furniture in my head, which is a different and less comfortable thing. Tom runs EZMarketing and is in his thirtieth year in digital marketing, twenty-ninth running his own shop, with roughly twenty-six hundred small
What a 30-Year Agency Owner Made Me Admit About My Own Consultancy Read More »
Alex Zweydoff of ClearLead Digital measures SEO success by whether a property manager adds a door: owner intent, speed-to-lead, and hyperlocal pages.
Doors, Not Dashboards: What Alex Zweydoff Reminded Me About Serving a Niche Read More »
Richard Hickman of Piqued Consulting on systems-first growth for high-ticket coaches, pricing for CAC, and building your site so AI cites you.
How Richard Hickman Helps High-Ticket Coaches Break the Referral Ceiling Read More »
My takeaways from interviewing Finder US GM Zak Ali — surface optimization, retention, and the terminal-native SEO stack.
Search Everywhere Optimization: What I Learned from Finder’s Zak Ali Read More »
How guesting and hosting podcasts build entity signals, citations, and an owned audience that converts on your domain instead of someone else’s platform.
From Guest Seat to Authority: Building Entity Signals Through Conversation Read More »
Two Unscripted Small Business guests on why relationship-first marketing and real human connection beat a thousand ads in the AI era.
Marketing Through Conversations, Not Ads Read More »