Why MyBrainRestore founder Mark Burnett keeps 51% of his company, the investor red flags he watches for, and what I learned from a funded competitor.
He Who Has the Gold Makes the Rules: Mark Burnett on Founder Control Read More »
AI tools are built to agree with you. Dr. Christiane Schroeter on why critical feedback gets more valuable, the pause before you publish, and how her students use AI without letting it think for them.
Your AI Is a Yes Man: Dr. Christiane Schroeter on Thinking Before You Publish Read More »
How Openhanded Wealth founder Nick Garofalo earns trust from zero: a one-breath explanation, plain talk about price, free advice and a warm handshake.
Trust-First Marketing for Professional Services: Nick Garofalo’s Playbook Read More »
Who fills your cart might not be who you think. Maxwell Ivey on the disability tax, a truck sale won by physical buttons, and the checkout that loses buyers.
The Disability Tax: What Maxwell Ivey Taught Me About Who’s Really Buying From Your Site Read More »
Angelo Ponzi has heard ‘it was the price’ for 30 years. How a fractional CMO interviews customers, lost deals and prospects, and why your salespeople aren’t a neutral source.
Price Is the Easy Answer: What Your Lost Deals Are Actually Telling You Read More »
When five local businesses do what you do, why does a customer pick you? Attorney Lem Garcia’s two answers: fill the gap first, and never let someone write your content without you.
Reviews First, Your Own Voice Second: How a Local Business Stands Out (Lem Garcia) Read More »
One letter separates two different shoppers. Vinod Kumar of Syntheum AI on on-site search, disambiguation, and why your homepage needs to say what you actually sell.
Khaki vs Khakis: The Search Intent Lesson Hiding in Your Site Search Read More »
Why success makes running a business harder before it gets easier: payroll, two kinds of managers and the 3D plan, from my conversation with Alan Lazaros.
Stop Being the Bottleneck – What Alan Lazaros Taught Me About Scaling a Team Read More »
The non-competing businesses around your customer’s home are your best local link partners. Here’s how I map that nexus, plus the sponsorship play Dmytro Perepelytsia uses.
Your Competitor’s Neighbor Is Your Best Link: Home Services Link Building Read More »
George Little of BrandZap writes for the one person who emails him, then arms them for the CFO. What I took from him on AI buckets, selling tooling, and the word “fractional”.
Arm the Internal Champion – What George Little Taught Me About Consulting With AI Read More »