The Link Metric I Stopped Reporting
After Bradley Benner said relevance is the only thing that matters, I pulled DA and DR out of my client reports. Here is what replaced them.
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What a 30-Year Agency Owner Made Me Admit About My Own Consultancy
I brought Tom Malesic back on the Unscripted SEO Podcast because the first conversation stuck with me. This one rearranged some furniture in my head, which is a different and less comfortable thing. Tom runs EZMarketing and is in his thirtieth year in digital marketing, twenty-ninth running his own shop, with roughly twenty-six hundred small
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Doors, Not Dashboards: What Alex Zweydoff Reminded Me About Serving a Niche
Alex Zweydoff of ClearLead Digital measures SEO success by whether a property manager adds a door: owner intent, speed-to-lead, and hyperlocal pages.
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How Richard Hickman Helps High-Ticket Coaches Break the Referral Ceiling
Richard Hickman of Piqued Consulting on systems-first growth for high-ticket coaches, pricing for CAC, and building your site so AI cites you.
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Search Everywhere Optimization: What I Learned from Finder’s Zak Ali
My takeaways from interviewing Finder US GM Zak Ali — surface optimization, retention, and the terminal-native SEO stack.
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From Guest Seat to Authority: Building Entity Signals Through Conversation
How guesting and hosting podcasts build entity signals, citations, and an owned audience that converts on your domain instead of someone else’s platform.
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Marketing Through Conversations, Not Ads
Two Unscripted Small Business guests on why relationship-first marketing and real human connection beat a thousand ads in the AI era.
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Be Where Decisions Are Formed, Not Where They’re Made
Opinions form on Reddit and in articles before the click. There’s no rank in an LLM, only what you give it to interpret. Two podcast guests on AI search.
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The H1 Is for Humans, the Title Tag Is for Machines
Title tags talk to bots, H1s talk to people. Two podcast guests on why on-page basics and writing for humans still decide who converts.
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SEOs Are Courtiers Now: What Federico Fancinelli Showed Me About the AI Court
🎧 Listen to the episode: I’ll be honest: my conversation with Federico Fancinelli of GeoSonar rearranged how I see my own job. He’s spent two years in a GEO research lab, and the picture he paints is less “optimize a page” and more “work a royal court.” The court has new sovereigns I floated an
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