Grant Simmons has been in SEO since the mid-90s. In this conversation he articulates the entity SEO framework, EntityMap.org, what the antitrust docs confirmed about engagement signals, and why the reporting gap is the real problem nobody has solved.
Grant Simmons: What 30 Years of SEO Looks Like When the Algorithm Doesn’t Know Itself Read More »
At least three major LLMs — including ChatGPT — pull from the Bing index. Here’s the six-step playbook I actually use for my clients, and why optimizing for Bing is now the most underused AI visibility strategy in SEO.
The Bing Playbook I Actually Use — And Why It Now Reaches ChatGPT Read More »
Your website is a shadow of your real-world company. A bigger, more active real-world company casts a bigger, more credible shadow. Here’s why that framework has become more important, not less, as AI has taken over more of the search experience.
The Digital Shadow: Why the Best SEO You Can Do Happens Offline Read More »
Greg Digneo runs Content Guppy, a B2B SaaS SEO agency, and his take on where search is heading tracks closely with what I’ve been seeing from the consulting side. Here’s what the conversation on the Unscripted SEO Podcast taught me about the budget flip, the interview-first content model, and why email marketing just got a second job.
What Greg Digneo Taught Me About Flipping the SEO Budget — And Why I Agree Read More »
I’ve been doing SEO for nearly 20 years. I’ve sat across from hundreds of small business owners and walked them through keyword strategies, link building, technical audits — the full playbook. And I’ll be honest: for most of that time, I thought marketing clarity was someone else’s department. Then I had Bruce Ashford on the
What a Nonprofit Consultant Taught Me About Marketing (That Most SEOs Miss) Read More »
Unscripted SEO Podcast | Host: Jeremy Rivera | Guest: Jason Wade, Ninja AI When Jason Wade of Ninja AI sat down with host Jeremy Rivera on the Unscripted SEO Podcast, the conversation went straight to the heart of what most SEOs are still getting wrong: they’re optimizing for search engines that already understand them —
Jason Wade on AI Visibility, Entity Engineering, and the SEO You’re Still Not Doing Read More »
Greg Merrilees has designed websites for over 2,000 businesses and counts Hollywood A-listers among his clients. As founder of Studio1 Design and author of Next Level Website Design, he’s spent 25 years watching what actually converts — and what just wins design awards. When he came on the Unscripted SEO Podcast, we got into the
Websites, Conversion, and the AI Sameness Problem: My Conversation with Greg Merrilees Read More »
I’ve been doing SEO for nearly two decades, and I still have conversations that genuinely shift something in how I see the search landscape. My recent episode with Timothy Malmros on the Unscripted SEO Podcast was one of them. Timothy spent close to twenty years in gambling affiliate SEO — a vertical where the money
What Timothy Malmros Taught Me About the $10 Loop Ranking Spam in Every Market on Earth Read More »
What a 10-Year SEO Freelancer Taught Me About AI Search, Scaling, and Saying What You Actually Do I recently sat down with Benas Leonavicius, a Lithuanian SEO freelancer who’s spent a decade navigating e-commerce, SaaS, and personal branding clients — and is now pivoting to build a full agency focused on keynote speakers and coaches.
When it comes to marketing, especially in competitive spaces like SEO and digital marketing, the temptation to use flashy gimmicks can be overwhelming. But as I learned from my conversation with Marisa Cali, CEO of Be Present Events, on the Unscripted SEO Podcast by Cookeville Sunroom Company, authenticity consistently outperforms gimmicks in building lasting business