Digital strategy for early-stage entrepreneurs and local businesses.
Thirteen local SEOs answered whether individual tattoo artists at one shop can each hold a Google Business Profile. Their answers split three ways, and the most repeated fix collides with a line in Google’s own address docs.
I Asked If Tattoo Artists Can Have Their Own GBP. The Answers Split Three Ways. Read More »
For ten years my job stopped at the form fill. Alex Radetic of Nuvo Agency goes past the lead into the call queue and the close rate, and a five percent close-rate lift beats twenty percent more leads.
The Black Hole After the Conversion Read More »
I have told local business owners the same two things for a decade. A specialist who only markets clinics gave me the same answer, plus the jurisdiction problem I had wrong.
A Healthcare-Only Agency Just Confirmed the Boring Answer Read More »
Apurva Bose framed local link building as real-world relationship work. That is exactly how the Cookeville links I have built actually happened.
Local Links Are Just Relationships With URLs Read More »
Cameron Tope: spend twenty thousand a month on marketing, answer the phone two days later, and you are lighting money on fire. I hear this weekly.
Answer The Phone Before You Buy More Traffic Read More »
Benjamin Behrooz said the future millionaires are blue-collar. Six weeks later I am more convinced, and here is what it changes about local SEO work.
You Cannot AI-Zap A Broken Water Heater Read More »
Two Unscripted Small Business guests on why relationship-first marketing and real human connection beat a thousand ads in the AI era.
Marketing Through Conversations, Not Ads Read More »
I’m hosting a free link building meetup in Cookeville — July 7, 2026, 9 AM at Poet’s Coffee. Come learn link building that works for LLMs and Google.
Join Me for Coffee & Links in Cookeville — Free Meetup July 7 Read More »
AI can’t fix a roof. Why home-services and blue-collar trades are the real opportunity, and how customer-first positioning wins regulated markets.
The Future Millionaires Are Blue-Collar Read More »
Paul Pape and Marc Pitts on why niching down, the rule of 100, and just getting started beat chasing everyone at once. Lessons from Unscripted.
Stop Trying to Please Everybody Read More »