Local Links Are Just Relationships With URLs
Apurva Bose framed local link building as real-world relationship work. That is exactly how the Cookeville links I have built actually happened.
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Small Business & Local
Digital strategy for early-stage entrepreneurs and local businesses.
Answer The Phone Before You Buy More Traffic
Cameron Tope: spend twenty thousand a month on marketing, answer the phone two days later, and you are lighting money on fire. I hear this weekly.
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You Cannot AI-Zap A Broken Water Heater
Benjamin Behrooz said the future millionaires are blue-collar. Six weeks later I am more convinced, and here is what it changes about local SEO work.
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Marketing Through Conversations, Not Ads
Two Unscripted Small Business guests on why relationship-first marketing and real human connection beat a thousand ads in the AI era.
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Join Me for Coffee & Links in Cookeville — Free Meetup July 7
I’m hosting a free link building meetup in Cookeville — July 7, 2026, 9 AM at Poet’s Coffee. Come learn link building that works for LLMs and Google.
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The Future Millionaires Are Blue-Collar
AI can’t fix a roof. Why home-services and blue-collar trades are the real opportunity, and how customer-first positioning wins regulated markets.
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Stop Trying to Please Everybody
Paul Pape and Marc Pitts on why niching down, the rule of 100, and just getting started beat chasing everyone at once. Lessons from Unscripted.
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Cash Flow Is Queen: The Money Fundamentals Most Marketers Ignore
SEOs obsess over rankings while ignoring cash flow, clean books, and focus. Two small business pros on the money fundamentals marketers skip.
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First Impressions Are Visual, Commitments Are Verbal
Why messaging clarity beats another design refresh, and how two SMB marketers rebuilt trust by fixing the brand promise instead of over-rotating to digital.
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You Don’t Have a Business Until You Can Leave It: Notes From My Conversation With Brad Poulos
Twenty years in SEO taught me the difference between owning a business and owning a job — but Brad Poulos gave me the language for it. On the Barbados test, delegating outcomes, the SaaS expansion trap I watched from the inside, and why local service businesses now need two skill stacks.