Three Bing tasks every local service business should do this week, plus Josh Thompson’s first five moves for a brand-new contractor.
Bing Places, IndexNow and a Map Pin: Local SEO Basics Contractors Still Skip Read More »
Should you fix every 404 in Search Console? No. Technical SEO Eva Mermingi and I agree a healthy site has some 404s. Here’s what to fix instead.
The 404 Report Is Not a To-Do List: What Eva Mermingi and I Agree On Read More »
Before you fire your SEO, ask the uncomfortable question. Andre Savoie on what the happiest marketing clients do differently.
Are You a Bad SEO Client? Five Signs, From a 20-Year Agency Owner Read More »
Melanie Whittaker of You Are Your Marketing on why the owner is the marketing, why you should stand for something, and why community beats chasing viral.
You Are Your Marketing – Melanie Whittaker on Founder-Led Small Business Marketing Read More »
The four-blogs-and-two-links retainer stopped working in competitive niches. Lum Kamishi scopes SEO by results instead. Here’s what that changes for you.
Four Blogs and Two Links a Month Is Dead – What Lum Kamishi Told Me Read More »
Ann Carden says most experts can charge three to ten times what they make per client. Why premium clients are less stress, and why raising the price should come before chasing new cities.
You’re Undercharging: Ann Carden’s Case for Premium Pricing Before New Markets Read More »
Why a founder with a real cause beats a hundred AI articles: what I took from AgaveLuz founder Pamela Maria De La Luz, rescue partnerships and community cleanups.
Marketing With a Conviction – What AgaveLuz’s Founder Taught Me Read More »
I asked Rich M. Smith, a CMO for 25 years, whether SEO attribution still holds up. His answer: report potential demand, give paid credit for organic, and test one region.
How to Report SEO Results to a CEO: What Rich M. Smith Taught Me About Attribution Read More »
I asked Neil Thubron, who led 450 salespeople, whether honesty and getting paid conflict. His answer: hire for the money, train for intent, sell the outcome.
Making Money vs. Helping: Neil Thubron Says It’s a False Choice Read More »
I used to just optimize pages. Erika Braeger of Ten Speed on why machines now want the same story about you everywhere, and how to win the next ticket.
Out of the Little Box: What Erika Braeger Taught Me About Telling One Story to Machines Read More »