As a freelance SEO consultant who’s worked in-house, at an agency, and solo, I felt every bit of Patrick Stox’s career arc when we talked — he’s lived the same in-house/agency/freelance loop I have, and he’s just struck out on his own again. What I took away wasn’t a list of tactics; it was a […]
Patrick Stox on Building in the GEO Era Read More »
Twenty years in SEO taught me the difference between owning a business and owning a job — but Brad Poulos gave me the language for it. On the Barbados test, delegating outcomes, the SaaS expansion trap I watched from the inside, and why local service businesses now need two skill stacks.
Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can’t take away.
What a Twin-Run Digital Agency Taught Me About Human Value in the Age of AI Read More »
I’ve interviewed hundreds of business owners and consultants across my podcast network, and Paul Pape’s approach to consulting is genuinely unlike anything I’ve come across. Paul is the barkeep and game master at Gamify Business — he converts business problems into role-playing game mechanics so that clients who can’t engage with traditional frameworks can actually learn and make progress.
Paul Pape Turned the Tables on Me Mid-Interview — and the Consulting Lessons Are Real Read More »
Grant Simmons has been in SEO since the mid-90s. In this conversation he articulates the entity SEO framework, EntityMap.org, what the antitrust docs confirmed about engagement signals, and why the reporting gap is the real problem nobody has solved.
Grant Simmons: What 30 Years of SEO Looks Like When the Algorithm Doesn’t Know Itself Read More »
At least three major LLMs — including ChatGPT — pull from the Bing index. Here’s the six-step playbook I actually use for my clients, and why optimizing for Bing is now the most underused AI visibility strategy in SEO.
The Bing Playbook I Actually Use — And Why It Now Reaches ChatGPT Read More »
Your website is a shadow of your real-world company. A bigger, more active real-world company casts a bigger, more credible shadow. Here’s why that framework has become more important, not less, as AI has taken over more of the search experience.
The Digital Shadow: Why the Best SEO You Can Do Happens Offline Read More »
Greg Digneo runs Content Guppy, a B2B SaaS SEO agency, and his take on where search is heading tracks closely with what I’ve been seeing from the consulting side. Here’s what the conversation on the Unscripted SEO Podcast taught me about the budget flip, the interview-first content model, and why email marketing just got a second job.
What Greg Digneo Taught Me About Flipping the SEO Budget — And Why I Agree Read More »
I’ve been doing SEO for nearly 20 years. I’ve sat across from hundreds of small business owners and walked them through keyword strategies, link building, technical audits — the full playbook. And I’ll be honest: for most of that time, I thought marketing clarity was someone else’s department. Then I had Bruce Ashford on the
What a Nonprofit Consultant Taught Me About Marketing (That Most SEOs Miss) Read More »
Unscripted SEO Podcast | Host: Jeremy Rivera | Guest: Jason Wade, Ninja AI When Jason Wade of Ninja AI sat down with host Jeremy Rivera on the Unscripted SEO Podcast, the conversation went straight to the heart of what most SEOs are still getting wrong: they’re optimizing for search engines that already understand them —
Jason Wade on AI Visibility, Entity Engineering, and the SEO You’re Still Not Doing Read More »