🎧 Listen to the episode: I’ll be honest: talking with Joshua Altman of Beltway Media changed my own opinion about the role of SEO. For most of my career I thought of myself as a lone gunman — head down, ranking pages, doing my own thing in my own lane. Joshua is a fractional Chief
Why I’m Done Being a ‘Lone Gunman’ SEO Read More »
What a conversation with Snappa/GoodMetrics founder Christopher Gimmer changed about how I think about agent traffic, earning links, and where SEO sits inside AI visibility.
Robots With Wallets: Rethinking Bot Traffic, Links & the Content Playbook Read More »
I’m hosting a free link building meetup in Cookeville — July 7, 2026, 9 AM at Poet’s Coffee. Come learn link building that works for LLMs and Google.
Join Me for Coffee & Links in Cookeville — Free Meetup July 7 Read More »
AI can’t fix a roof. Why home-services and blue-collar trades are the real opportunity, and how customer-first positioning wins regulated markets.
The Future Millionaires Are Blue-Collar Read More »
Stop panicking over traffic graphs. Tie SEO to revenue, build complete signals, and algorithm updates stop being scary. Lessons from two SEO pros.
Traffic Is a Proxy: Measure SEO by Revenue Instead Read More »
An SEO and a paid-media operator take opposite chairs and reach the same conclusion: fundamentals told honestly still win. My Unscripted SEO conversation with Matt Slaymaker.
Opposite Chairs, Same Truth: What a Paid-Media Pro Taught Me About Honest Marketing Read More »
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
What Rob Bonham Taught Me About Surviving SEO’s Agentic Age Read More »
Paul Pape and Marc Pitts on why niching down, the rule of 100, and just getting started beat chasing everyone at once. Lessons from Unscripted.
Stop Trying to Please Everybody Read More »
When AI makes execution cheap and infinite, distribution is the only durable edge. Lessons from Nick Eubanks and Robert Spinrad on Unscripted SEO.
Distribution Is the Last Moat Standing Read More »
Structure pages for skimmers, deep readers, Google, and now LLMs. Tom Malesic and Stephan Bajayo on depth, headings, and writing content that gets pulled.
Write for Four Readers: The Scanner, the Reader, Google, and ChatGPT Read More »