Artificial Intelligence, Not Artificial Wisdom
Why AI SEO advice all sounds the same, how I triangulate Search Console, GA4 and Clarity, and why it depends is the honest answer.
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LLM Optimization Expertise Is Ankle Deep. Here’s What I Do Instead.
Laura Iancu and I agree: nobody should call themselves an LLM optimization expert yet. Here’s what I do for clients instead.
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The Most Expensive Sentence in SEO: I’ve Done This Before
Laura Smith of ICS-digital named the biggest international SEO pitfall. It’s a sentence you’ve probably said to a client this year.
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SEO Lives Inside the AI Bubble Now: What Ross Hudgens Confirmed
Selling SEO by deliverable count is over. What Ross Hudgens of Siege Media confirmed about bots with wallets, PR and AI slop.
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The post-it note that tells you to stop working
Louis Swart divides what he wants to earn by 2,000 hours, writes the number on a post-it and sticks it on his monitor. Every $10 task you do yourself didn’t save $10 – it lost $90.
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What a reformed black hat taught me about balance in the SERPs: a conversation with Martin McGarry
A reformed black hat and I compare notes on hacked WordPress clients, the sites HCU took out, a door manufacturer’s weekly disavow and the flip-flop test for content AI can’t copy.
63% of that page’s impressions were me looking at it
Search Console counts your own site: and allintext: checks as impressions. On one client page that was 63% of the record, and it reversed the recommendation.
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What goes in the contract when you go independent
Patrick Stox asked the question. Rob Bonham answered it. Pricing, scope creep, tire-kickers and the payment term that costs you two months.
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I Asked If Tattoo Artists Can Have Their Own GBP. The Answers Split Three Ways.
Thirteen local SEOs answered whether individual tattoo artists at one shop can each hold a Google Business Profile. Their answers split three ways, and the most repeated fix collides with a line in Google’s own address docs.
I Asked If Tattoo Artists Can Have Their Own GBP. The Answers Split Three Ways. Read More »
The Black Hole After the Conversion
For ten years my job stopped at the form fill. Alex Radetic of Nuvo Agency goes past the lead into the call queue and the close rate, and a five percent close-rate lift beats twenty percent more leads.
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