Podcasts, Reddit, and the New Citation Map
Why opinions and entity signals get built on podcasts, Reddit, and articles, not on your own homepage. Lessons from Stephan Bajayo and Jason Wade.
Podcasts, Reddit, and the New Citation Map Read More »
Stop Trying to Please Everybody
Paul Pape and Marc Pitts on why niching down, the rule of 100, and just getting started beat chasing everyone at once. Lessons from Unscripted.
Stop Trying to Please Everybody Read More »
Distribution Is the Last Moat Standing
When AI makes execution cheap and infinite, distribution is the only durable edge. Lessons from Nick Eubanks and Robert Spinrad on Unscripted SEO.
Distribution Is the Last Moat Standing Read More »
Write for Four Readers: The Scanner, the Reader, Google, and ChatGPT
Structure pages for skimmers, deep readers, Google, and now LLMs. Tom Malesic and Stephan Bajayo on depth, headings, and writing content that gets pulled.
Write for Four Readers: The Scanner, the Reader, Google, and ChatGPT Read More »
Why Podcasting Sits at the Center of My SEO Practice
After 20 years in SEO, podcasting is the highest-leverage hour in my week. Here’s why a recorded conversation beats another blog post.
Why Podcasting Sits at the Center of My SEO Practice Read More »
Every Interview Is a Link-Building Engine
How I turn every podcast interview into relevant links, brand associations, and audience using press releases and profile optimization to compound the effect.
Every Interview Is a Link-Building Engine Read More »
Podcasting Is the Fastest SEO Channel Right Now
A podcast guest spot ranks your name on Spotify in hours. Why interviews are the fastest entity signal and citation play in SEO right now.
Podcasting Is the Fastest SEO Channel Right Now Read More »
Cash Flow Is Queen: The Money Fundamentals Most Marketers Ignore
SEOs obsess over rankings while ignoring cash flow, clean books, and focus. Two small business pros on the money fundamentals marketers skip.
Cash Flow Is Queen: The Money Fundamentals Most Marketers Ignore Read More »
First Impressions Are Visual, Commitments Are Verbal
Why messaging clarity beats another design refresh, and how two SMB marketers rebuilt trust by fixing the brand promise instead of over-rotating to digital.
First Impressions Are Visual, Commitments Are Verbal Read More »
Your Website Is the Center of Everything — And Most Are Quietly Broken
One hard truth from two podcast guests: if your website converts poorly, nothing else in your marketing matters. Why conversions beat traffic.
Your Website Is the Center of Everything — And Most Are Quietly Broken Read More »