Search Console counts your own site: and allintext: checks as impressions. On one client page that was 63% of the record, and it reversed the recommendation.
63% of that page’s impressions were me looking at it Read More »
Patrick Stox asked the question. Rob Bonham answered it. Pricing, scope creep, tire-kickers and the payment term that costs you two months.
What goes in the contract when you go independent Read More »
I brought Tom Malesic back on the Unscripted SEO Podcast because the first conversation stuck with me. This one rearranged some furniture in my head, which is a different and less comfortable thing. Tom runs EZMarketing and is in his thirtieth year in digital marketing, twenty-ninth running his own shop, with roughly twenty-six hundred small
What a 30-Year Agency Owner Made Me Admit About My Own Consultancy Read More »
Richard Hickman of Piqued Consulting on systems-first growth for high-ticket coaches, pricing for CAC, and building your site so AI cites you.
How Richard Hickman Helps High-Ticket Coaches Break the Referral Ceiling Read More »
My takeaways from interviewing Finder US GM Zak Ali — surface optimization, retention, and the terminal-native SEO stack.
Search Everywhere Optimization: What I Learned from Finder’s Zak Ali Read More »
🎧 Listen to the episode: I’ll be honest: my conversation with Federico Fancinelli of GeoSonar rearranged how I see my own job. He’s spent two years in a GEO research lab, and the picture he paints is less “optimize a page” and more “work a royal court.” The court has new sovereigns I floated an
SEOs Are Courtiers Now: What Federico Fancinelli Showed Me About the AI Court Read More »
🎧 Listen to the episode: I’ll be honest: talking with Joshua Altman of Beltway Media changed my own opinion about the role of SEO. For most of my career I thought of myself as a lone gunman — head down, ranking pages, doing my own thing in my own lane. Joshua is a fractional Chief
Why I’m Done Being a ‘Lone Gunman’ SEO Read More »
What a conversation with Snappa/GoodMetrics founder Christopher Gimmer changed about how I think about agent traffic, earning links, and where SEO sits inside AI visibility.
Robots With Wallets: Rethinking Bot Traffic, Links & the Content Playbook Read More »
Two-decade SEO Rob Bonham on stewardship over volume, measuring in a post-attribution world, link building as footprint, and getting paid as an independent.
What Rob Bonham Taught Me About Surviving SEO’s Agentic Age Read More »