I published a Search Console finding, then asked Gert Mellak to tell me I was wrong. He confirmed it, then argued SEO ROI is not measurable on its own. Here is what that did to twenty years of my own keyword math, and what I am changing in my reporting.
I Got Challenged On SEO ROI On My Own Podcast, And He Was Right Read More »
I worked in SEO SaaS and watched the $99 price point kill good software for fifteen years. Ben Senescu walked around it, and the interesting part is not the pricing.
The $99 Ceiling Killed a Decade of SEO Tools. Something Changed. Read More »
I have told local business owners the same two things for a decade. A specialist who only markets clinics gave me the same answer, plus the jurisdiction problem I had wrong.
A Healthcare-Only Agency Just Confirmed the Boring Answer Read More »
Ten years ago I told a client I was filtering their branded search out of the report. Ann Smarty now spends most of her time on the exact thing I threw away. What LLM consensus is, why branded search became the front door, and the honest thirty percent number she put on the SEO-to-LLM overlap.
I Told a Client I Was Filtering Out Their Branded Search Read More »
What I took away from interviewing Malte Landwehr: consensus beats your own pricing page, query fan-outs are workable, and the human belongs at the brief step, not the edit step.
What I Took Away From Interviewing Malte Landwehr Read More »
Christopher Gimmer put it plainly: people link to tools that solve problems, not to another wall of text. Here are five tools a consultant could ship.
A Tool Beats A Blog Post For Links Read More »
Matt Mellinger’s opener has saved me three awkward client calls. Before you diagnose anything clever, confirm the pages are actually indexed.
Check Indexation Before You Blame The Algorithm Read More »
Nick Eubanks says humans brief, AI drafts, humans edit — and a lot of agencies have it backwards. My workflow after taking that seriously.
The Brief Is The Human Part Read More »
Apurva Bose framed local link building as real-world relationship work. That is exactly how the Cookeville links I have built actually happened.
Local Links Are Just Relationships With URLs Read More »
Cameron Tope: spend twenty thousand a month on marketing, answer the phone two days later, and you are lighting money on fire. I hear this weekly.
Answer The Phone Before You Buy More Traffic Read More »