Cite Well And You Get Cited Back
Drew Dorenfest described the crawler verification loop better than anyone I have interviewed. Here is how I now brief writers because of it.
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Your Website Is The Centre Of Everything Else
Tom Malesic has run an agency for thirty years and his rule is blunt: if the website sucks, everything else you do is also terrible. He is right.
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The Cheapest Traffic You Will Ever Have Is Today’s
Zak Ali’s line has been rattling around my head for weeks. If today’s traffic is the cheapest it will ever be, what should you do with it right now?
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I Was Wrong About Press Releases
I spent a decade telling clients press releases were dead. Bradley Benner’s AI-search argument made me revisit that, and I changed my mind.
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You Cannot AI-Zap A Broken Water Heater
Benjamin Behrooz said the future millionaires are blue-collar. Six weeks later I am more convinced, and here is what it changes about local SEO work.
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The Link Metric I Stopped Reporting
After Bradley Benner said relevance is the only thing that matters, I pulled DA and DR out of my client reports. Here is what replaced them.
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What a 30-Year Agency Owner Made Me Admit About My Own Consultancy
I brought Tom Malesic back on the Unscripted SEO Podcast because the first conversation stuck with me. This one rearranged some furniture in my head, which is a different and less comfortable thing. Tom runs EZMarketing and is in his thirtieth year in digital marketing, twenty-ninth running his own shop, with roughly twenty-six hundred small
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How Richard Hickman Helps High-Ticket Coaches Break the Referral Ceiling
Richard Hickman of Piqued Consulting on systems-first growth for high-ticket coaches, pricing for CAC, and building your site so AI cites you.
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Search Everywhere Optimization: What I Learned from Finder’s Zak Ali
My takeaways from interviewing Finder US GM Zak Ali — surface optimization, retention, and the terminal-native SEO stack.
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Marketing Through Conversations, Not Ads
Two Unscripted Small Business guests on why relationship-first marketing and real human connection beat a thousand ads in the AI era.
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