One hard truth from two podcast guests: if your website converts poorly, nothing else in your marketing matters. Why conversions beat traffic.
Your Website Is the Center of Everything — And Most Are Quietly Broken Read More »
AEO isn’t SEO with a new coat of paint. Why getting found, chosen, and paid by AI is a different game, and why small businesses have the edge.
AI Search Is Not SEO 2.0 — Stop Treating It Like Keywords Read More »
After 20 years of link building, DA, DR and trust flow are vanity. Relevance, entity associations and signal diversity are what actually rank.
Relevance Is the Only Link Metric That Survived Read More »
Entity signals and third-party citations beat self-published content. Cite your sources so LLMs can verify your claims and cite you back.
Authority Is What Other People Say About You Read More »
As a freelance SEO consultant who’s worked in-house, at an agency, and solo, I felt every bit of Patrick Stox’s career arc when we talked — he’s lived the same in-house/agency/freelance loop I have, and he’s just struck out on his own again. What I took away wasn’t a list of tactics; it was a
Patrick Stox on Building in the GEO Era Read More »
Twenty years in SEO taught me the difference between owning a business and owning a job — but Brad Poulos gave me the language for it. On the Barbados test, delegating outcomes, the SaaS expansion trap I watched from the inside, and why local service businesses now need two skill stacks.
Joel Miller of The SkyFloor on why human judgment still beats AI for sales analysis, what AI Overviews are doing to organic clicks, and how to build an audience Google can’t take away.
What a Twin-Run Digital Agency Taught Me About Human Value in the Age of AI Read More »
I’ve interviewed hundreds of business owners and consultants across my podcast network, and Paul Pape’s approach to consulting is genuinely unlike anything I’ve come across. Paul is the barkeep and game master at Gamify Business — he converts business problems into role-playing game mechanics so that clients who can’t engage with traditional frameworks can actually learn and make progress.
Paul Pape Turned the Tables on Me Mid-Interview — and the Consulting Lessons Are Real Read More »
Grant Simmons has been in SEO since the mid-90s. In this conversation he articulates the entity SEO framework, EntityMap.org, what the antitrust docs confirmed about engagement signals, and why the reporting gap is the real problem nobody has solved.
Grant Simmons: What 30 Years of SEO Looks Like When the Algorithm Doesn’t Know Itself Read More »
At least three major LLMs — including ChatGPT — pull from the Bing index. Here’s the six-step playbook I actually use for my clients, and why optimizing for Bing is now the most underused AI visibility strategy in SEO.
The Bing Playbook I Actually Use — And Why It Now Reaches ChatGPT Read More »