Digital strategy for early-stage entrepreneurs and local businesses.
When five local businesses do what you do, why does a customer pick you? Attorney Lem Garcia’s two answers: fill the gap first, and never let someone write your content without you.
Reviews First, Your Own Voice Second: How a Local Business Stands Out (Lem Garcia) Read More »
Why success makes running a business harder before it gets easier: payroll, two kinds of managers and the 3D plan, from my conversation with Alan Lazaros.
Stop Being the Bottleneck – What Alan Lazaros Taught Me About Scaling a Team Read More »
The non-competing businesses around your customer’s home are your best local link partners. Here’s how I map that nexus, plus the sponsorship play Dmytro Perepelytsia uses.
Your Competitor’s Neighbor Is Your Best Link: Home Services Link Building Read More »
Three Bing tasks every local service business should do this week, plus Josh Thompson’s first five moves for a brand-new contractor.
Bing Places, IndexNow and a Map Pin: Local SEO Basics Contractors Still Skip Read More »
Should you fix every 404 in Search Console? No. Technical SEO Eva Mermingi and I agree a healthy site has some 404s. Here’s what to fix instead.
The 404 Report Is Not a To-Do List: What Eva Mermingi and I Agree On Read More »
Melanie Whittaker of You Are Your Marketing on why the owner is the marketing, why you should stand for something, and why community beats chasing viral.
You Are Your Marketing – Melanie Whittaker on Founder-Led Small Business Marketing Read More »
The four-blogs-and-two-links retainer stopped working in competitive niches. Lum Kamishi scopes SEO by results instead. Here’s what that changes for you.
Four Blogs and Two Links a Month Is Dead – What Lum Kamishi Told Me Read More »
Ann Carden says most experts can charge three to ten times what they make per client. Why premium clients are less stress, and why raising the price should come before chasing new cities.
You’re Undercharging: Ann Carden’s Case for Premium Pricing Before New Markets Read More »
Why a founder with a real cause beats a hundred AI articles: what I took from AgaveLuz founder Pamela Maria De La Luz, rescue partnerships and community cleanups.
Marketing With a Conviction – What AgaveLuz’s Founder Taught Me Read More »
I asked Rich M. Smith, a CMO for 25 years, whether SEO attribution still holds up. His answer: report potential demand, give paid credit for organic, and test one region.
How to Report SEO Results to a CEO: What Rich M. Smith Taught Me About Attribution Read More »