Digital strategy for early-stage entrepreneurs and local businesses.
I asked Neil Thubron, who led 450 salespeople, whether honesty and getting paid conflict. His answer: hire for the money, train for intent, sell the outcome.
Making Money vs. Helping: Neil Thubron Says It’s a False Choice Read More »
Why your Google Business Profile, website and citations have to match, why you verify last, and the monthly loop GBPly’s Mike Martin runs on every profile.
Mirror Everything: What Mike Martin Taught Me About Google Business Profiles Read More »
Bought an SEO package once and never understood the reports? Here are the questions Google says to ask before you hire, and the red flags that mean find someone else.
How to Choose a Small Business SEO: Questions to Ask and Red Flags to Walk Away From Read More »
SEO for a small business is sold in five shapes, and each one buys something different. Here’s what each model gets you, with my own published prices, and why you should pay to fix what’s broken before you pay for authority.
How Much Does SEO Cost for a Small Business? Five Pricing Models, Real Prices Read More »
Ask every real customer when the job is done, send a direct review link automatically, and reply to what comes back. Here’s the system, plus what Google’s review policy allows and forbids.
How to Get More Google Reviews for Your Small Business (Without Breaking Google’s Rules) Read More »
Search Console, Google Business Profile, titles, headings, alt text and a clean menu: the SEO basics you can do yourself this week, and where DIY stops.
DIY SEO for Small Business: The Basics You Can Do Yourself This Week Read More »
Google says some SEO changes take hours and others take months. Here’s the order results actually show up in, from impressions to phone calls, and what to check each month.
How Long Does SEO Take for a Small Business? Watch the Order, Not the Calendar Read More »
Louis Swart divides what he wants to earn by 2,000 hours, writes the number on a post-it and sticks it on his monitor. Every $10 task you do yourself didn’t save $10 – it lost $90.
The post-it note that tells you to stop working Read More »
Thirteen local SEOs answered whether individual tattoo artists at one shop can each hold a Google Business Profile. Their answers split three ways, and the most repeated fix collides with a line in Google’s own address docs.
I Asked If Tattoo Artists Can Have Their Own GBP. The Answers Split Three Ways. Read More »
For ten years my job stopped at the form fill. Alex Radetic of Nuvo Agency goes past the lead into the call queue and the close rate, and a five percent close-rate lift beats twenty percent more leads.
The Black Hole After the Conversion Read More »