AI Search & GEO
Being retrieved is not being cited. This is where I’m spending my own attention: entity engineering, AI visibility, and getting your brand quoted by ChatGPT, Google AI Overviews, and the rest.
Zak Ali on Search Everywhere Optimization
Finder’s GM on why SEO got absorbed into surface optimization, retention as the real KPI, and the terminal-native SEO stack.
Read the breakdown →Adrian Nikolov on Making AI Do the Job Better
Prompt-tracking’s non-repeatability problem, authority as the real signal, and where SEO’s value sits in the AI era.
Read the breakdown →AI Search Is Not SEO 2.0 — Stop Treating It Like Keywords
AEO isn’t SEO with a new coat of paint. Why getting found, chosen, and paid by AI is a different game, and why small businesses have the edge.
Read the breakdown →Authority Is What Other People Say About You
Entity signals and third-party citations beat self-published content. Cite your sources so LLMs can verify your claims and cite you back.
Read the breakdown →Patrick Stox on Building in the GEO Era
Patrick Stox on retrieved-vs-cited, Google’s indexing machinery, and what the Helpful Content Update was really chasing.
Read the breakdown →The Bing Playbook I Actually Use — And Why It Now Reaches ChatGPT
At least three major LLMs pull from the Bing index. The six-step playbook I use for clients to get cited in AI search.
Read the breakdown →Jason Wade on AI Visibility, Entity Engineering, and the SEO You’re Still Not Doing
Authority is what third parties say about you. Jason Wade on entity signals, citations, and why podcasting is the fastest channel.
Read the breakdown →Websites, Conversion, and the AI Sameness Problem
Greg Merrilees on designing for conversion when every AI-built site is starting to look — and read — exactly the same.
Read the breakdown →What a 10-Year SEO Freelancer Taught Me About AI Search, Scaling, and Saying What You Do
Benas Leonavicius on AI search, scaling a freelance practice, and the clarity problem most SEOs never solve.
Read the breakdown →Get the thinking before it becomes a blog post
Field notes from the podcast, what’s actually working in AI search, and the moves I’d make if it were my business. No fluff, no pitch.
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