Search Fundamentals
The craft underneath every algorithm update: how ranking actually works, what entities are, and where to spend first. The fundamentals don’t change as fast as the headlines say they do.
Relevance Is the Only Link Metric That Survived
After 20 years of link building, DA, DR and trust flow are vanity. Relevance, entity associations and signal diversity are what actually rank.
Read the breakdown →Your Website Is the Center of Everything — And Most Are Quietly Broken
One hard truth from two podcast guests: if your website converts poorly, nothing else in your marketing matters. Why conversions beat traffic.
Read the breakdown →Grant Simmons: What 30 Years of SEO Looks Like When the Algorithm Doesn’t Know Itself
The entity SEO framework, EntityMap.org, and what the antitrust docs confirmed about how Google actually works.
Read the breakdown →What Greg Digneo Taught Me About Flipping the SEO Budget
Greg Digneo of Content Guppy on why the traditional SEO budget is upside down — and what to spend on first.
Read the breakdown →What Timothy Malmros Taught Me About the $10 Loop Ranking Spam in Every Market
The cheap, repeatable loop that ranks spam in every market on earth — and what it reveals about search quality.
Read the breakdown →Lessons on Integrating Brand and SEO from My Chat with Mordy Oberstein
Mordy Oberstein on why brand and SEO are the same job now, and how to stop treating them as separate budgets.
Read the breakdown →Get the thinking before it becomes a blog post
Field notes from the podcast, what’s actually working in AI search, and the moves I’d make if it were my business. No fluff, no pitch.
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