Blog

Content Without Purpose

When you are content writing for you site, you do need to keep in mind the user freindliness of your website. I read this great article about usability that gave an analogy of a restaurant that did tons of advertising but didn’t reap the benefits because their restaurant wasn’t quality.   Write the content for your website in a […]

Category: Content

Website Doldrums: the flat horizon.

On a sailing ship, you could only make progress when there were winds of blowing into your sails pushing you over the horizon. In a storm, huge gales could launch you miles off course or push you quicker towards your goal. Hundreds of thousands of sailors have died over the years from these storms. But worse […]

Category: Opinion

Meta Content Writing Advice

Most people don’t realize that every page they have gives a description of the content of the page to the Search engines, and that is used for the “Snippets” that appear on their results. It’s ironic because it’s actually one of the few things that should be straight forward…I’m talking about your “Meta-Description”. The reason […]

Category: Content