Jeremy Rivera SEO

ORGANIC ONLINE MARKETING

Nashville SEO “Group Therapy” Session #2

Depressed about your website’s current lack of rankings and traffic?

Frustrated with your conversion rates?

Are you feeling sad, lonely and confused about SEO for your business? Why not get together and talk it out.

Join me to talk out your current SEO frustrations in a friendly group setting. I’m more than happy to chime in with my own suggestions and advice and give you the opportunity to hear from other Nashville small business owners who might be struggling with the same issues. So come join me, and whoever else shows up for some FREE SEO CONSULTING. 

Where:  Thistlestop Cafe  – West Nashville
5128 Charlotte Ave, Nashville, TN 37209

When: Wednesday, 9am, CST

What: A friendly meetup to talk about SEO

How much: Free!

Nashville SEO “Group Therapy” Session

Are you feeling sad, lonely and confused about SEO for your business? Join me at Slow Hand Coffee on Thursday, at 1:00pm to talk it out in a friendly group conversation. I’m more than happy to chime in with my own suggestions and advice and give you the opportunity to hear from other Nashville small business owners who might be struggling with the same issues.

Where:  Slow Hand Coffee Shop – Downtown Nashville

When: Thursday, 1pm, CST

What: A friendly meetup to talk about SEO

How much: Free!

Properly Leverage Tags in WordPress for SEO Glory

Tags can lead to useless stub pages because each time you make a new tag, it makes a new page. If you’re not careful then you just endup with pages where that same single post appears on 5-10 almost completely duplicate pages. This is bad for users and bad for Google, since they’ll have to crawl that page and disregard that page as having no unique value.

This leads to the most common suggestion: Block them via Robots.txt

Blocking Isn’t ALWAYS The Solution

There’s times however when blocking those tag pages is missing out on creating useful, relevant pages that users and Google will find valuable!

When To Embrace Tags

If your Analytics show decent levels of traffic to certain tag pages, then you might have a good reason to unblock those pages.

If your categories can’t capture a very useful aspect of the content that your users want to find then use those tabs as a secondary method to surface that information for Google and users.

How to Optimize Your Tags

  • Limit their numbers. Think out specific use and don’t just throw them around. The closer you can get to just 1 tag, the less chance of making useless stub pages.
  • Add unique content and call to action to those pages. Turn them into worthwhile landing pages for your site!
  • Update those default Yoast meta titles to remove “Archives”, YUCK!

My Client Example:


One of my clients does property management, and their blog was a mess with over a dozen tags on EVERY post and 2-3 categories too! We initially were going to dump them but realized that using tags for highlighting the City & State was useful for users and search engines too!

Finally A Tool To Fight Google Analytics Spam

Fighting Referral Spam in Google Analytics

[Jeremy Says: I’ve been struggling with GA referral spam for a few months and was hitting a creative wall. Fortunately others ran into the problem too and found a solution. I invited Jeff Siebach to tell you more about the problem and what he & his company came up with as a solution. Enjoy!]

Jeff Siebach says:

Over the last 6 months, you probably noticed a big increase in your reported referral traffic in Google Analytics. “Yes! I’m finally getting some visitors to my website!” you exclaimed happily.

Then you clicked to see where the traffic came from and your emotions changed from excitement to confusion. All of the traffic appears to be from ‘free-social-buttons.com’ and ‘Get-Traffic-Now.com’.

But why did those sites start sending you traffic, you ask?

That Referral Traffic Spike is Bogus

The answer is: they didn’t. What you’re seeing is a new form of spam that is sweeping Google Analytics accounts around the world. Referral spam, also known as “ghost referrals” is the newest way advertisers have found to promote their websites to website owners.

By faking traffic to your website, these spammers create mounds of referral traffic in your Analytics account in the hopes that you’ll see their website name and visit their site.

Here’s an example of what this may look like in your GA account:

Example of Google Analytics Spam

 

So these bots are visiting my website?

Not exactly. When you add Google Analytics tracking code to your website, you use a unique “property ID” to tag your Google Analytics account that looks something like “UA-123456-78”. When visitors appear at your site, a small piece of javascript code sends Google a notification with that property ID to let them know that someone has viewed a particular page.

These bots crawl through the internet daily hunting down new property IDs that they haven’t found before. Then, once they’ve locked on to your ID number, they send notification after notification to Google stating that your page has been viewed.

They are not actually sending traffic to your website, just sending Google notifications that your website has been viewed and the source of the page view was (insert spam website here). Google can’t tell whether the page view actually happened on your domain or not – they just record the information they receive and report it back to you in your GA dashboard.

Well if they aren’t visiting my website, what’s the problem?

The unfortunate result of all of this spam is that your Google Analytics data is completely skewed because of all of the fake visits. These visits are often characterized by 0:00 time on site and a 100% bounce rate. They never convert on your conversion goals, reducing your conversion rate numbers, and they ramp up your referral traffic numbers, masking the important information you need to know about how people are getting to your site.

If your website has a lot of traffic, this may not be impacting you too greatly, only accounting for 5-10% of your traffic. But for most of us, who are working to drive traffic to a blog, or a new business, this spam may be responsible for 80% (or more!) of your reported visits.

GA Spam...You just stepped in it!

Ok, now I’m mad! How do I get rid of Google Analytics Spam?

Blocking this traffic from appearing in your Google Analytics account can be done using GA filters. You can eliminate this traffic from your reports by using “Exclusion Filters” which can be found in the Admin -> Account -> Filters section of Google Analytics.

To block one of these sites, you’d create a filter with the following settings:

Here's how you add a filter to blog GA spam

Save your filter, link it to the views that you want it to apply to, and voila! That site will no longer appear in your referral traffic moving forward.

One filter down, 200+ sites to go!

Blocking out all of the spam sites individually is a daunting task. Every day, new spam sites are being created and manually adding these filters is like an endless game of whack-a-mole.

No matter how thorough you are blocking all of the spam sites, new ones will appear the next day – and you may have ten or even hundreds of GA accounts you need to filter.

An automated solution

In order to combat this spam for good, we at Anchor Metrics created a tool called the GA Spam Fighter.  We’re working with the team at SpamScape.net to maintain an up-to-the-day list of all of the known spam sites that have been plaguing Google Analytics.   Then, we created a one-click solution to add filters to a GA profile that will block the entire list of sites at the same time.  

To try it out, visit http://gaspamfighter.com.

First, you will be asked to link up your Google Analytics account and select the profile you want to filter. Click “Add Filters” and we will generate a handful of filters that exclude traffic from the newest list of spam websites (currently almost 300 domains long!).

These filters don’t remove traffic retroactively, but from that day forward these sites will no longer appear in your reports. [Jeremy Says: You’ll need some custom Segments for that]

A week later, when you’ve noticed some new spam sites appearing, make your way back to the GA Spam Fighter and run the filters again. We’ll automatically locate the original filters we made, identify any new spam sites that you aren’t blocking yet, and create another filter for the new sites.

Think of it like updating the anti-virus software on your computer.

Sounds great!  How can I help?

If you’d like to help us maintain the software, head on over to SpamScape.net and anonymously link your Google Analytics profiles to their tool.  

They’ll peek at your Analytics data daily to identify new spam sites and include them in the “blacklist”.  Since the GA Spam Fighter pulls sites from that blacklist, you’ll be helping the tool keep up-to-date on the latest thing spammers are doing to ruin your day.

 Together we can defeat these spammers once and for all.

Who Came Up With This?
Anchor Metrics develops tools for marketers to help them better track and report on digital marketing campaigns.  Their digital marketing dashboard pulls data about your website traffic, ad campaigns, online reviews, social media profiles, and more into one place, letting you view and export reports for all of your campaigns.  They also allow you to white-label a portal so your clients can log in and view their reports 24/7. 

A Breakdown of 10 SEO Site Crawl Tools

Beam Us Up

• User Interface: Desktop Application
• Platforms Supported: Windows, Macintosh – Uses Java – Be sure to update to latest version.
• Cost: Free
• Crawl Scope: As many pages as you want (It uses local memory so it just takes time to crawl big sites.) Of course, you may regret trying to open an excel file with 500,000 entries so crawl responsibly
• Resource Article: A Simple DIY Audit

Screaming Frog
• User Interface: Desktop Application
• Platforms Supported: Windows, Macintosh, Ubuntu
• Cost: Free version crawls 500 URLs, $99 yearly license
• Crawl Scope: 500 Pages, Site wide
• Resource Article: Screaming Frog SEO Spider Guide

Raven Site Auditor and Site Performance :
• Company/Parent Toolset: Raven Tools
• User Interface: Web Application, Browser Add-on
• Cost: Paid $99 and $249 a month (Part of overall tools set), Free 30 day trial
• Crawl Depth:
• Unique Function:
• Resource Article:

SEOMoz Crawl diagnostic:
• Company/Parent Toolset:
• User Interface: Web Application
• Cost: $99 a month (part of full SEOmoz subscription),
Free 30 day trial
• Crawl Depth:
• Unique Functions:
• Resource Article:

Craawler
Nifty tool created by Tom Johns does a full site crawl picking out site errors, spelling errors and giving tweets, likes and +1’s page by page.
• Company/Parent Toolset:
• User Interface: Website
• Cost: Free
• Crawl Depth: Site Wide • Unique Function: Checks spelling and provides tweets and +1s on a page by page view
• Resource Article:

A1 Site Analyzer
• Company/Parent Toolset: Microsys
• User Interface: Desktop Download
• Platforms Supported:
• Cost: $69 30 day trial
• Crawl Depth:
• Unique Function:
• Resource Article: URI Valet
• Company/Parent Toolset:
• User Interface: Website
• Cost: Free
• Crawl Depth: Sitewide
• Unique Function: Provides graph breakdowns of page objects and header responses.
• Resource Article:

w3c Link Checker
• Company/Parent Toolset: Mozilla Foundation
• User Interface: Website
• Cost:
• Crawl Depth:
• Unique Function:
• Resource Article:

II S 7 – seo toolkit

• Company/Parent Toolset: Microsoft
• User Interface: Desktop Download
• Platforms Supported: Windows
• Cost:
• Crawl Depth:
• Unique Function:
• Resource Article:

Sucuri

• User Interface: Website and Web Application
• Cost: Free scan and $89.99, $189.99, $289.99
• Crawl Depth: Site wide
• Unique Function: Malware identification and cleanup • Recommended Resource Article:

Web Data Extractor

• Platforms Supported: Windows 95/98/2000/NT/ME/XP/Vista/7
• User Interface: Desktop Download
• Cost:
• Crawl Depth: Sitewide • Unique Function:
• Resource Article:

Quotagraphic

 

I used Piktochart, changed the file extension from .GIF to .PNG, added the text, published it and then embedded it.

Does This Image by Buffer’s Pablo Look Pixelated to You?

I love Pablo by Buffer. But when I made this graphic for one of my client’s sites a coworker thought it looked “pixelated”. Here’s the offending image.

So..Is What’s The Deal?

Hmm…it does kinda look wibbly wobbly around those edges.

Thinking about it, I was just rolling with the default font with is Merriweather.

So I thought I’d output the same image in all the fonts to see if it’s the image output or the font choice. Let’s see if they’re all pixelated or just that one:

Fredoka-One

Fredoka-One

Hammersmith

Hammersmith

Josefin Slab

Josefin Slab

Lato

Lato

Merriweather - The Original Offender

Merriweather – The OG: Does this font make my image look pixelated?

Montserrat

Montserrat

Open Sans

Open Sans

Roboto

Roboto

Satisfy

Satisfy

Ubuntu

Ubuntu

Other Small Pablo Complaints

What’s Your Judgement?

Are they all pixelated or is it just Merriweather?

How To Implement Facebook Authorship

Implementing Facebook Authorship

How to implement Facebook Authorship

Step By Step Facebook Authorship On WordPress

  • Log into your WordPress site
  • Go to User
  • Open User Profile
  • Add Facebook Profile URL: You can use a page or a profile
  • Go to Yoast SEO Plugin: (Why are you using All-in-one SEO?  Go download Yoast)
  • Click Social tab
  • Check box for Meta Data.
  • BOOM. You’re done.

    If rel=author had been as simple…

Here’s what Facebook displays when you set it up:

This is what it looks like when you deploy it correctly.

This is what it looks like when you deploy it correctly.

#notjustSEO Ep.1 – Paddleboarding In Nashville

I am more than just a geek that loves to build websites and SEO campaigns. A little while ago I realized that I really didn’t have any true hobbys. While I could TRY argue that any father of a 2 year old doesn’t have hobbies there was a lot of time that I wasn’t “fathering”. So…What do I like to do?

#notjustSEO – There’s a Lot To Do In Nashville!

I’ve decided to explore this city that I moved to when I was hired by Raven Tools as their in-house SEO. But really, my most adventurous time was due to my playing Ingress and once I changed to a Windows Phone(Misssstaaaake) I stopped exploring.

I want to change that.

Taunted by Paddleboards

Big Willies paddleboards

This van parks at a house 3 spaces down. Taunting me.

I’ve seen these paddleboards everyday when I walk my dog. I finally decided to check out Big Willies Action Sports and get out on the River!

Paddleboarding on the Cumberland? Yes! Relaxing & beautiful.

Paddleboarding on the Cumberland? Yes! Relaxing & beautiful.

They load up their ancient van where Broadway meets the river, so I parked across the pedestrian bridge over the Cumberland for free. As I was walking, a random guitarist appeared and someone was asked a big question. #randomawesome I love this city!

This guy had just popped the questions as i strolled across the pedestrian bridge over the Cumberland

This guy had just popped the questions as I strolled across the pedestrian bridge over the Cumberland

A Night At FooBar

I’ve lived in Nashville for 3 years, but really have never heard a single show. #sacriledge I know! So me and my lovely wife decided to see our friend play in his band The Benders at an East Nashville’s Foobar.

FooBar. Onstage: The Benders

FooBar. Onstage: The Benders

Soooo. Yea. All in all a pretty good day!

I am still an SEO (you can even hire me, wink wink link link) but I’m not JUST an SEO.

Outreach For “Boring” Industries

GMG Web

I was recently asked to contribute to Ahref’s monster expert roundup that ended up with 90 SEO experts contributing! It’s worth the read!

I thought I’d share my own response to the prompt:

1) Please tell us about your favourite “white hat link building strategy that scales”.
(What makes it your favourite one? How to execute it properly?)
2) How do you scale it?
(What tools do you use? Where do you hire people to scale it?)

Building Links For Boring Industries

People often think that building links is difficult in “boring” industries. However, there is a benefit to working for clients who’s peers and competitors are not at the top of their online marketing game. I’ve worked in plenty of boring niches: HVAC, E&O Insurance Online, First time home buyer programs, Acupuncture, Conference Center, guiitar teachers, hunting decoys and more.

A perfect example for being creative came from this idea I had for a steel door company I’m working with on their marketing.

Leverage Your Product/Service’s Benefits For Links

One of the benefits for building to utilize steel doors is an improvement in fire safety. So that opens so many possibilities for links and visibility!

Let’s open up BuzzSumo to find some of the top influencers when it comes to fire safety.

Buzz Sumo For Firesafety

From here there are a couple of different paths you can take to turn that concept into links and social shares here’s my favorite way.

Come up with a “question” you want to get answered about fire safety. Then you do need to dig for some contact information.

For NFPA, I went to their Press Room page to get their media email. For the question I came up with this:

“We’re putting together some resources for our customers about fire safety, specifically around steel doors but general research and statistics could help too, can you point us to your best resources or have a quote from one of your officials that we could include?”

Once they reply with a resource, keep that conversation open with a thank you, and let them know you’ll share that resource when it becomes available online.

Repeat this process with other influencers until you have sufficient content to make a page, post or infographic and then share it with the contributors, who now have a vested interest in sharing it.

Since they’re not direct competitors, they will not feel anything holding them back from sharing it and often mentioning it on their own site or blog as well.

Remember to tailor your question’s difficulty and focus based on your target, and the less sophisticated the website the less sophisticated your question should be!

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