SEO is just as important for restaurants as it is for any other business. Even if your food is the best food on the entire planet, you need the harness the power of the Internet to get the word out about it.
Plan your content carefully
Many people would say that content is the main course when it comes to SEO. Content is a powerful tool in the world of SEO. But that doesn’t mean that you should create and share everything you can think of when it comes to content. New content needs to be frequent, yes. But it’s even more important that it’s new and refreshing. Quality beats quantity.
Believe me when I say that search engine algorithms can detect businesses going for the latter over the former. And they don’t like it one bit.
Don’t neglect social media
McDonald’s. Pizza Hut. KFC. Burger King. Subway. Taco Bell. What do all these restaurants have in common? Aside from the fact that they’re all wildly popular? They all have millions of followers on Twitter. You may not think that social media is a powerful marketing tool for restaurants.
But you’re wrong, my friend! It’s just that you need to go about the practice in a very specific way. Make sure you engage in social media. But if you feel stuck, then get help from a service that manages social media for restaurants. The number of followers you have, as well as your “sharing power”, all help boost SEO. Don’t forget that Bing, has stated directly that it uses social signals. What? Bing? Yes, Bing. Google is NOT the only game in town!
Make sure your website is speedy
Google doesn’t want to link users to websites that load really slowly. And yes, their automated algorithm is able to tell how fast your website loads! If your website is crawling, then it’s less likely to be favored by search engines. So make sure it runs as smooth as silk.
How fast is fast enough? You should aim for a 2 second load time at the slowest.
A mistake that restaurant owners usually make? They use images that have enormous file sizes. They want to show off their food with the highest resolution photos possible. But this can lead to an overload when it comes to your website. High-quality photos are important, but they shouldn’t be several megabytes in size! You can use the Imagify plugin in wordpress, or use tinypng.com (like I did for the images in this post) to reduce most images by half or more.
Act Like A Local
Home is where your stomach is! When people search for restaurants, Google automatically narrows down to their specific region!
You need to take hold of your hometown advantage, and spend some time on your local SEO efforts.
You may not think that a blog can do much good for a restaurant. After all, people aren’t exactly after your writing, are they? They want your food! Well, you shouldn’t underestimate people’s appetite for a good article.
You should also avoid underestimating how much Google appreciate well-written content! Enjoyable and useful blog posts are among the most sought-after things when it comes to Google’s algorithm. So get blogging, and make sure they’re good and compatable with your link building strategy.
Google wants to ensure that the websites they link to are of a good quality. Of course, not every website Google finds is “good”. But they websites that show in the first page of results are usually helpful and effective. If they’re not, then that reflects badly on Google.
So you should ensure that your users are actually enjoying the website! Get feedback from the people who use your website. If you notice several people experiencing a problem, then solve it as soon as you can.
Want an expert SEO opinion? Here’s some of my previous clients I’ve worked with, if you want a skilled seo analysis of your restaurant’s site here’s the cost of my services. Happy ranking restaurateur!