No matter what job you work at, what company you work for, or where you go in your career, one thing that will always remain in tact is your personal brand. I’m not sure if you are familiar with what exactly a style guide is, but if you aren’t I encourage you to check out official …
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If it’s hard to get, it must definitely be worth something. This is what scarcity tells us. We attach more value to things that are few in quantity. We perceive things as more desirable when there’s a chance that we can’t acquire them anymore. We tend to want things that are harder to get. In …
Continue reading “Scarcity Marketing: 6 Innovative Tactics That Boost Your Sales”
Let’s boil this down to ridiculusly simple concepts, then I’ll outline an effective process that both generates amazing, usable content for your site while also giving you allies who will be incentivized & motivated to link to your website. TLDR Make a list of parralel/related/”sibling” businesses w contact info Make up 1-3 Questions Outreach Curate …
The reason I’m writing this post is as an example for a customer, who has great writing skills already but wants to incorporate some best practices to help that content surface for as many searches as possible to generate traffic for his business. How Do I Effectively Create Content For My Website That Will Rank? …
Now that the majority of us are happy to conduct our business online rather than visit a shop or office in person, it is now more important than ever that every company has a website. But just having a website isn’t good enough – it has to be very user friendly. Everyone has access to …
Continue reading “How To Make Your Website User Friendly: A Checklist”
The world is changing. We can see that everywhere we look. Even within the relatively new confines of online content consumption, the world is changing at a staggering place. The way in which we (and by we I mean the general public, including your customers) consume our media has undergone a sharp change, and as …
Continue reading “Video Killed The Radio Star, But It Will Breathe Life Into Your SEO”
Running a successful business is a great achievement. And these days, more and more people are doing just that thanks to the Internet boom. Getting a business up and running, and making a profit has never been easier! But what happens once you are ready to grow and develop your company so it becomes even …
Continue reading “So You Want To Grow Your Online Business? Here’s How It’s Done”
In Short: Forecast SEO REVENUE Potential & Not Just Traffic Volume Don’t just blindly choose keywords based on the generic volume numbers you extract from any old SEO Tool, spend some time to estimate your potential conversions into leads, how many leads turn into sales, how much revenue gained per sale and if it’s a …
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So. Now that you’ve been reading my blog and cracked SEO to drive traffic to your website, you need to think about how to retain your customers. Having a great website and products are key parts to the equation but how do you communicate with your potential customers? I reached out to Erik who is the CEO of MageMail. He also …
Continue reading “How to Use Email Marketing to Boost your Business”
If there is no option to take an action, you cannot achieve a conversion. The action needs to suit the purpose of your business or enterprise and you get a benefit from it
