It’s unlikely you entered the business world with writing promotional content in mind. You imagined yourself on the frontline of production or giving jobs to a deserving team. But, trying to sell your products with words?
No thank you. You’d rather get out there and talk about this thing you’re creating.
There is a place for that. But, there’s also no getting around the fact you’ll need to write a fair amount of promotion as well. And, we aren’t even talking about direct marketing. Thanks to online capabilities, you also need to get on top of promotional writing such as blogs and social media updates.
That can become a royal pain in your backside. Aren’t you busy enough without having to worry about this cringe, toot-your-own-horn content?
Well, you might be.
But, you need to do it anyway. Posting regular promotions on a blog, for instance, can go a long way towards maximising your SEO efforts. And, that’s one of the best ways to boost sales.
But, how can you get on top of this task? Every time you try, you feel like a phony. The words seem jilted and unnatural. You can never get the gush levels right.
Well, that’s where we come in because we’re going to look at three-pointers which could help you master this art.
Promotion doesn’t have to be obvious
Note, first, that promotion doesn’t have to be obvious.You don’t have to dedicate every upload to how fantastic your product is.
In fact, doing so could damage your efforts, as Google drops ratings for blatant advertising. Instead, write around the trees. If you’re a legal firm, write about coping with the emotional aspect of a lawsuit.
Then, find a way to bring it back to what you do. If you run a fashion store, write posts about the season’s top colors, and link it to your products. You get the idea. This is promotion without the cringe. And, you can bet it’ll take you further.
An outside perspective always helps
Often, we’re embarrassed to shout about our achievements. Us business types can be modest.
So, it makes sense to get someone onboard who doesn’t have to cross that barrier. This could mean turning to a company who specialize in content creation. Or, you might want to turn to the IT support offered by companies like Charles IT, who can work with web designers like Pronto to meet your content needs.
Either way, a fresh outlook here could be all it takes to get on top.
Let your personality shine
If you really can’t get past that block, it may be that you aren’t letting your personality shine. You already love your product. That’s why you’ve dedicated your life to it!Yet,, your writing reverts to lifeless cliches. That’s not the way to go. Instead, prove you’re a personality worth trusting by letting your passion show. It might not be polished or perfect, but customers will believe it. And, that’s really what you want!