Collaboration is one of those words people throw around. It’s meant to work wonders for your marketing.

Winning at business

We all know that the right collaboration could lead to significant breakthroughs. What does it actually mean, and why would you need to do it?

In truth, collaboration in business is exactly how it sounds. It means pairing up with another company in your field so that you benefit from their audience. And, you, in turn, will let them access your following. As for why you’d need something like this, the reasons vary. In truth, it’s difficult to see when collaboration wouldn’t come in handy.

After all, even the most successful business could use more coverage.

If you’re struggling to reach an audience, this is a fantastic way to bring your business back from obscurity. It also fits perfectly with the old ‘keep your enemies close’ motto. If you’re working with your competitors, there’s less chance they’ll take you by surprise.

But, how exactly can you go about collaboration? 

Write guest posts

Guest posts are one of the most known forms of collaboration. Producing content for another company is a fantastic way to grab their audience.

You may be reluctant to spend time on something you can’t publish yourself. But, you can always let your audience know where your post has been published.

The other company’s readers are also then liable to seek you out. To get the full benefit, ensure the company you’re writing for give you full credit and link back to you. Bear in mind, too, that collaboration is a two-way street.Return the favor by posting something from said company on your site, too.

Produce content together

If you don’t like the idea of giving content away, it’s also possible to collaborate in joint pursuits. These are beneficial because they don’t rely solely on you.

This way they won’t drain as much of your time. What’s more, you can spend that time producing something you actually want to work on. All with the help of another professional. Musicians do this all the time by creating songs together and adding a ‘ft.’ tag to the title.

If that interests you, you can read Vampr for more information about the methods musicians use to find each other. But, you can apply this approach to other business efforts, too.

A clothes retailer, for instance, may work with a designer on a new range. Equally, restaurants often pair up with top chefs. If it’s good enough for them, it’s worth your time.


You could opt to work with recommendations. These are a lesser-spoken about but equally useful collab tool. And, all you’d need to do is agree to recommend each other to clients.

Obviously, you don’t want to work with direct competitors here. But, an accounting firm, for instance, may recommend lawyers. A dentist may recommend a certain type of toothpaste. You get the idea.

Before long, you’ll have a happy and shared customer community.