You’d be forgiven for thinking that marketing skills during the SEO process are all about a few simple touchstones. The very nature of SEO changes with the wind, and it’s an underestimated part of the process, but when you are analyzing the effective components of an SEO agency, or effective content marketing, a lot of it is utilizing the team you have.
For those smaller businesses who are learning the ropes when it comes to SEO, or aren’t getting as much traffic as they would like, you might want to consider a few of the following when it comes to making your SEO team as strong as it can possibly be.
Designers Influence First Impressions
This goes hand in hand with great content but you need a strong designer two work with a content creator so the images align with the words.
When you are working at building an effective brand, the designer is, in some ways, the final piece of the puzzle. But in actual fact, they need to be one of the biggest priorities in the Search Engine Optimization infrastructure.
This is because they can either multiply or destroy the way your visitors feel when they see your meta title in a search, read the description and click just to be greeted by a jumbled mess of useless carousels.
Content Creators Crafting Valuable Content
Working with content creators, it’s vital that you don’t underestimate the importance of content creation in the SEO structure. When it comes down to it “Content marketing” is pretty much a core element of SEO.
When it comes to generating search traffic, it’s important to have well researched and well executed different types of content, from articles to videos or infographics. Armed with the proper keyword research to identify content with solid revenue potential, a talented writer in-house or on a consulting basis is a powerhouse of driving revenue for a site.
Link Building As A Long-Term Relationship
Some people include link building in the same breath as PR, but there are some distinctions between the two. But when it comes to SEO, the two are almost intertwined.
The idea behind this is to develop effective working relationships, and by link building, you will, invariably, grow your network. This is a vital component of small business marketing now because so many different networks have to work together, and the smaller businesses that work with others become more than the sum of their parts.
It’s beneficial to build your relationships with other companies in this respect because it helps to leverage your business image. Whether it’s making the most of proactive business IT solutions and consulting services if you work closely with tech companies, or you specialize in fashion and work with clothes outlets, link building is the best form of digital networking now.
Conversion Rate Optimizers
This is an optional role in an SEO team, but if you have the budget, it’s an invaluable addition to your team. The conversion rate optimizer should spend their time conducting split tests, so the processes can be as optimal as possible.
If you are trying to sell your SEO work to different clients, your conversion rate is the bread and butter of your site.
Many clients don’t care about the actual rankings of a specific website, but the results of these rankings, which translate to profits and revenue.
So, by having someone onboard who can conduct split testing and have access to every aspect of your company, this will be the secret weapon in your business arsenal.
Your employees play a vital component in the SEO process, but if you can leverage these four roles, you will see a major change in your company within the SEO process.