How To Determine Your Digital Marketing Budget

For a few years now, it has been easy for small to medium-sized companies to limit their expenditure on digital marketing.

There were lots of ways they could boost their marketing for very little cost, or for no cost at all, and there are still lots of businesses trying to take advantages of all of these free methods.

However, these freebies might not be as good as what they once were.


Paid Marketing Can Be Worthwhile

In fact, lots of entrepreneurs and CEOs are waking up to the fact that it is much more advantageous to take advantage of many of the various paid-for methods of digital marketing.

Eventually, these expenses will start to pay for themselves as you will find that they can greatly help to increase web traffic and open up your business to even more people.

By doing so, you will find that you start to generate a lot more sales.

So, if you have got a bit of money spare in your business, you might want to put it towards your digital marketing efforts. Not sure which areas are worth investing in? 

SEO Experts

If you already have a marketing team working in your business, it’s important that there are some SEO experts in it.

They will be able to see to your company’s website and ensure that it is working its way up the rankings of Google’s search engine. There is a lot that needs to go into improving a site’s SEO, and these experts will know exactly what needs to be done to improve things.

Getting one or two full-time SEO experts will work out a lot cheaper than outsourcing this type of work as freelance marketing consultants often charge exceptionally high fees.

Plus, you always have someone to reach out to if you ever have any SEO questions or something seems to go wrong with your website.

Link Building

One part of SEO that is really important to any website is link building. This is something that you can try and generate organically and for free, but it will really help if you invest a bit of cash into it, especially if you are just in the first couple of years of your business and trying to boost exposure at the same time.

There are nowadays lots of websites and online companies that you can pay to generate lots of links to your website for you. They will find bloggers who are willing to add keyword links to their content that will direct web traffic to your site.

Once you get plenty of links to your site, you will find that Google improves your site’s ranking, and it will start to make its way towards the top of all the results brought up through Google searches.

When PPC can simply WORK

Have you ever noticed those adverts at the top of search engine results and wondered how they got there? Well, they are known as PPC adverts – that stands for “pay-per click”.

Companies pay Google to feature them at the top of relevant searches. The majority of people who use Google to search for things online will only click on the top few links on a page, so there is really no wonder that paying for one of these top spots is very much worth it.

The best way to get yourself a few of these top spots is to go to a marketing agency and hire them to organize them for you. The agency will research the best keywords to focus on so that your company’s adverts appear in searches that are most relevant to it. That way, only your target audience will see them.

Outsourced Content

Hopefully, you will already have a blog on your company’s website. If not, this is something that you need to set up right away. Blogs are an important tool when it comes to SEO. That’s because they can be filled with keywords and phrases, as well as plenty of links.

Unfortunately, though, writing top-quality blog content can be very time consuming for you and your company. If you don’t have a dedicated content writer already, you will find that you really struggle to find the time to produce enough blog posts.

For this reason, it really is a good idea to outsource them to a professional writer who knows all of the important points when it comes to SEO blog writing.

A Good CRM

There are lots of free CRMs out there, such as WordPress, and these can be perfectly fine up to a point. However, bear in mind that these free ones are often aimed at hobby bloggers, so they won’t have all the necessary tools and add-ons that can help you make your website and company blog look as professional as can be.

So, it’s always worth considering going for a paid one. Then you will find that there is a lot more flexibility in the overall design of the site and blog, and you will be able to use a wider range of tools to improve the output and SEO.

Not only that, though, but the paid-for CRMs often have better usability, and they will be easier for your whole team to use when uploading new content onto the website.

Social Media Sponsored Posts


One of the areas of digital marketing that has proved to be so important for companies over the past few years is sponsored posts on social media platforms. All of the main social media sites, including Facebook, Twitter, and Instagram, now let organizations pay to sponsor the content that they post. This ensures it is then shown to as many people as possible. This is a lot more effective than posting content that isn’t sponsored as many more people are guaranteed to see the sponsored posts.


You should find that even a very limited budget is able to stretch to cover all of the tools and items above in this list. And, trust me, they are all very much worth the investment!

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