How Much Of You Goes Into Your Content?

When it comes to producing content for the purpose of SEO, you can’t be boring.

Be Your Weird Self
It’s Okay To Be Your Weird Self!

Well… you can be boring. If you want to write a standard piece of writing, then you can do. “After all,” you’ll tell yourself, “it’s to serve a purpose, isn’t it? The content doesn’t really matter – that’s just the dressing around what really matters, the purpose of attracting people to my site to buy items or a service…”

That’s a nice thought and it might well work. You might be the lucky one, who rises above the fact that content is – and always has been – king. If you don’t produce something worth reading, then it’s effectively a fancy version of Lorem Ipsum. Words just thrown on a page with no specific purpose in mind.

What would ya say ya do here?

The problem is, nine times out of ten, it’s not going to work. Even if your purpose is just to draw people to your site for another reason, it’s still got to… you know… draw people to your site. And no one is going to want to come if they see dull headlines in Google searches and even duller writing if they decide to click through.

That is not SEO. That is dumb.

It makes sense to make whatever you write as good as it can be. There are some people in this world who can write enthralling content about things that have nothing to do with them – and these people tend to be paid very well to do it. For the rest of us, we should stick with the basic principle for all writing: write what you know.

 

So what do you know?

The most simple answer is… you.

This is me!

If nothing else, blogging has proved that people are interested in people. We can’t help ourselves. We like gossip, we like to peek into other people’s lives – we’re all inherently nosey even if we pretend that we’re not.

It makes sense to inject as much of yourself as possible into anything you write. It’s possible to do this without invading your own privacy or putting your life online. Focus on things you have learned, experiences you have had – and then write about them in the abstract. Your readers need to feel that you are a real person, with a real history, which you can at least give the appearance of.

You can still keep a veneer of privacy; don’t include your phone number on your site, but do include your Twitter. No need to give out your home address, but an online P.O. box service could allow people to feel they can touch base with you in a physical sense. There are always ways and means of giving an impression of your life without fully revealing it.

It makes sense to try and engage people with your writing. The more engaged people are with a person, with their personal story, the more likely they are to follow what they do. Or, buy the products they might be selling – why do you think celebrities who know nothing about fragrance have signature perfumes? People are buying as much into the person as they are the fragrance.

4 thoughts on “How Much Of You Goes Into Your Content?”

  1. Interesting post Jeremy. Content is definitely and will always be KING. I was wondering, how do you bring out your personality in your writing? Would love to know your tips. Thanks! 🙂

    1. I am an intuitive writer and usually proceed by holding a general framework of what I want to acheive in my blog post. I was an extemporaneous speaker in high school and that structure of creating a useful topical intro paragraph(s) that touch on the 3-5 deeper points I want to address. When I hit those sub-headers/sub-topics I make sure to freeform flow my thoughts and ideas. Nothing is too horrible to write the first time through. Better to grow and prune than not to let the ideas out.

      I also make a short note if I think I want a gif, screenshot, quote, video or specific image to illustrate and continue my flow. I then return and optimize those additions, as possible (for size) and edit down.

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