Here’s the reality of today’s marketing world for MOST new businesses, without an optimized website you’re doomed from the start.
Modern customers are spending more and more of their time online these days, and without a website, it’s easy for your business to basically drop off the face of the earth.
However, it’s a mistake to assume that you can just set up a website and call it a day. If your website is poorly optimised then that’s almost as bad as not having one at all.
After all, if your website is bad, then customers will assume the worst about your business as a whole. Not only that but there are so many more platforms that people can use to interact with your website now that optimisation is much more complicated than ever before.
With that in mind, here are some things that you can do to properly optimise your website.
Improve across all platforms
There was a time when you could guarantee that, if someone was visiting your website, they would be doing it on a desktop computer and everyone would see the same things.
However, that’s just not the case anymore. Now customers will be accessing your website from laptops, tablets, and even their phonesf. Not only that but some websites need to be differently optimised to run on both Macs and PCs.
They key is to make sure that you’ve got all of the platforms covered so that, no matter what a customer is using to access your website, they’re going to have the best possible experience.
Focus on the local
Local searchers take action ● 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. ● Local searches lead to more purchases than non-local searches. 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches. Source: Google
When it comes to their SEO, far too many businesses assume that they re working on a global scale. However, the truth is that connecting with local customers is just as important as spreading your website’s reach all over the world.
Luckily there are plenty of local SEO services that you can use to do this. After all, just because your business is online, that doesn’t mean that your local customers should be neglected.
Improve your content
Just because the functional aspects of your business’s websites are working doesn’t mean that it’s going to be doing the best possible job. You need to remember that in the 21st Century, the trite expression content is king still rings true.
If your content is lacklustre, then you’re just going to end up in a position where you’re unable to connect with customers even if your website draws them in.
Make sure that your content is always dynamic, interesting, and engaging no matter what the subject is. Otherwise, your customers are going to get bored and wander off.
Of course, it’s important not to focus on your website to the detriment of other aspects of your online presence. The truth is that there are a lot of customers who are going to want to interact with your business in different ways online such as through your blog or your social media presence.
Make sure that you don’t neglect these aspects either since, without them; you could be missing out on an incredibly significant portion of your customer base.