If you have read the articles on this site and taken the advice, your SEO will be in great condition. In fact, you should have high levels of traffic, getting interest on the keywords that you have decided to target. But it’s important to be aware that this isn't the end of the story. Ultimately, getting users to your site is just half the battle. You need to think about what happens next.
You need to convert those users into customers because SEO is really just the start of the marketing funnel.
You Got A Click
But now you have to make sure that they stay on your site and the first issue that you’ll often run into here is a problem with your site loading. If your site doesn’t load properly, then customers are not going to stick around. Instead, they will dash off to a site that does start up correctly and doesn’t have blank images. At this point you have lost a sale. Uh oh, but it’s okay because there’s an easy way to fix this. First, make sure you are hosting and now make sure that you are not overloading pages with too much content that will take an age to load. Don’t forget, customers these days are often visiting your site on a mobile device, not a laptop.
Well It Works But Is It Interesting?
It needs to be. You need to make sure that your site is providing customers with content that they want and the information that they need. Ultimately it needs to be targeted. If you’re not sure what your customers want from your site, use Google analytics to look at what they are searching for once they get on it. Do this, and you should be able to find and then answer the key questions that matter to them.
You can then build up content based on these questions and make sure that your site keeps a user for more than a minute. Remember, the time customers spend on your site does impact SEO.
Where’s What I Want?
Now that you have to provide the content that users want you need to make sure that they can find the products or services they are looking to buy. A user should never be more than three or four clicks away from what they want to purchase from you. If they are, then you need to change up your site structure. Too many links will lead to customers getting lost along the way, and you don’t want that.
I Wonder How Fast I Can Buy
Don’t forget, customers don’t want to spend an age trying to purchase a product that they want. You need it to be quick and easy. You can do this by investing in the right payment solution like BlueSnap on your site. This will allow you to make processing payments easy and fast for you and your customers.
The Final Touch
Lastly, you’ve got the sale, but don’t stop there. Get the repeat purchases by hooking customers on to email marketing. This will give you a way to contact and interact with them even after the first sale is complete. Repeat sales are always going to be key for any business success.