Hopefully you already understand the value of SEO and what it can potentially do for your business (if you don’t know, then here’s a method for estimating potential organic traffic from SEO). Not only do the highest ranking pages across the web enjoy the most traffic, they also attract the most sales.
For businesses, high rankings also mean increased revenue because these websites get more clicks. A study done by Chitika found that the first search result for a keyword query gets roughly 33% of the total searches clicks alone.
In addition, roughly 64% of the traffic that a website receives comes from search queries. As a result, putting more effort into your SEO strategy will only help your business grow.
If you are ready to get better results from SEO, you’ll need to use some advanced techniques once you’ve mastered the basics. Here are 4 tips to help you take your SEO strategy to the next level.
Use Data to Target the Right Customers
In the same way that you use Google Keywords Tool for keyword data, you can also learn more about your potential customers by using social media. One way to do this is by using Quora in order to learn more about what your target audience wants and the topics that matter to them most.
First, go to Quora, then enter the primary keyword that you would like to target (e.g., teeth whitening). Then hit the “enter” button.
Then look at the result that has the most answers. These answers can be used to create high quality content that is guaranteed to attract the interest of your target audience.
You can also take advantage of this same technique by searching for answers on forum threads, LinkedIn groups, Facebook groups and more. As long as you make sure to answer the question with the content that you create, you will start to see a big difference in your search traffic and ultimately your conversion rate.
Create Better Landing Pages
A well-designed landing page can lead to significant numbers of leads and sales for your business. Unfortunately, many companies do not understand the vital role that well-optimized landing pages play in converting visitors to leads.
According to a study done by MarketingSherpa, roughly 44% of the clicks for B2B companies go to a homepage, not a landing page. While a home page is effective for telling people about your business, landing pages are how you actually start the conversation about your product or service.
If you want to drive conversions, you need to make sure that you have dedicated landing pages for your website and that it includes a headline, followed by SEO copy that is optimized for your keyword phrase and a call to action.
Psst! The real secret to fantastic landing pages is crafting a great call to action.
“A clear call to action gives direction to users and helps you achieve your business goals. Without a clear call to action your website is simply a brochure. Brendan of Gumpshen, a Belfast web design agency“
You can also include a persuasive video that explains your proposition in further detail and includes testimonials from recent customers.
Optimize Your Content & Understand How Keywords Relate
Latent Semantic Indexing (LSI) is a technique for indexing and retrieval that relies on a mathematical formula to identify the patterns that appear in a paragraph of text. While LSI keywords are NOT a ranking factor that Google looks at when determining the rankings for the pages of your website that type of thinking about how the words that are most relevant to your business relate to each other can lead to better quality content which CAN improve your rankings when you research them with longtail keyword research tools and of course should be considered when planning anchor text for your backlinks.
There are a number of tools on the web that are available to help you uncover LSI keywords for your main keyword phrase. Make sure to include these relevant keywords in your content along with your keyword phrase and make your content sound as natural as possible.
Don’t be tempted to over-optimize for any keyword phrases because it could result in a Google penalty. However, by using them carefully, you can have a major impact on your search engine rankings.
Find Long-tail keywords That Are Easier to Rank for
If you only target the keywords that your competitors are targeting, chances are that you are missing out on a lot of traffic that you could obtain simply by targeting keywords that are easier to rank for.
To figure out what these keywords are, use a keyword tool to analyze the live keyword rankings of your competitors. Live keywords are those keywords that your competitor is currently ranking for. However, these may not be keywords that they continuously target, which is what will give you the advantage.
By attacking your competitors live keyword rankings, you can increase traffic to your website and gain rankings for keywords that your competitors are not actively targeting.
Thanks to Brian Hong of Infintech Designs,a New Orleans based SEO & Web Design company for this article.