How’s your business doing?
Ideally, you should be asking yourself this question as the new year closes in on you. Ideally, your business will be doing well! Hoping to build on a good 2016 and push off into 2017 in the right way, with the thinking that you can better your goals and push your business further than ever before!
But the reality is that not everyone is lucky enough to be that optimistic. 2016 may have hit your business as hard as it has kicked the general populace.
The good news though is that the internet has an enormous amount of tools you can use. You can promote and market yourself with social media. You can seek advice and help. You can search for anything in the world.
Searching, it’s pretty much why the internet exists, right? Searching might be the key to your 2017 in business, no matter the results of your 2016.
People aren’t opening bulky books of yellow paper, leafing through alphabetically and choosing to call a business based on nothing but a hope and a praryer. and you will too if you stick to the practices of the 20th century. There are at least twenty places you need to be listed online right now. Register your business, it’s details, and services across the net and make sure you are seen in the areas people are looking.
Being seen is the biggest reason you should be using the internet, other than selling your products or services. Think about it. If nobody notices your business, how can they buy your stuff? They can’t. Get seen, make sales.
So, once your business is registered at city hall, it’s time to take a look at search engines. People should be finding your business when they look for it, but what more can you do? Ideally, you want to position yourself to become the answer to a question. When people search for answers, they will find you! In a perfect world anyway. But, when there is a will, there is a way!
Search Engine Optimization (SEO) is where you can fight your way to the top of the search rankings, so you are seen before others. The higher you are, the more web traffic you’re going to get. Weaponize your website with keywords to become the name on the tip of your customer’s tongue and don’t be afraid to seek help when you need it.
Businesses like CandidSky or consultants like me can step in and get you up and running. Of course, none of this is going to change things for you and your business overnight. These changes and methods will take time, but as long as you’re dedicated to them and see the internet as the tool it can be, you’ll be there before you even realize it.
Also, never think you’re going to be finished. There are always improvements you can make to your services, website and marketing. This isn’t something that will end unless your business does – so keep pushing forward and finding new ways to make your business matter to people.