Building a high quality site to generate organic traffic then capture and convert the leads you seek may sound pretty straightforward. The reality is most companies don’t go the extra mile needed to effectively do that. Low quality photos, confusing navigation and uninspiring calls to actions are just a few of the reasons visitors leave your site in the blink of an eye. Will they return? Odds are they’ve already found a competitor whose website outsold you.
After analyzing over 300,000 online sales leads, the team at Straight North learned nearly 85 percent of visitors convert on the first visit. The secret, then, to generating leads is building a site that converts quickly. To help you do just that, they’ve created a guide to the 10 factors that play a major part in converting first-time website visitors.
Presentation: 10 Factors That Impact Conversion
Find out why quality photos, easy navigation and irresistible calls to action made the list in the presentation below:
This intriguing conversion guide and it’s insights were shared with me by Brad Shorr, Director of Content Strategy at Straight North, a Chicago SEO agency that also offers PPC and web design services. I thought it would be worth sharing with all of you. Let me know if you have any questions or further insights to share on conversion.