IM Convo: Will there ALWAYS be a place for SEO

I was communicating with a co-worker today, over instant messenger and we got into an interesting conversation about the future of SEO. I thought I’d share it with you and get your feedback as well.

Coworker:
Do you think there will ALWAYS be a place for SEO?

Jeremy Rivera:
I only see SEO becoming a more general field

Coworker:
One day we are all going to wake up, conduct a search on Google and find:

  1. PPC Listings
  2. Two video listings
  3. Two – four static images
  4. Local listings + map
  5. News Results
  6. Book Results
  7. Blog Results
  8. Organic Results

Jeremy Rivera:
most businesses are going to continue looking for additional revenue streams.

Coworker:
So SEO will become a side dish to the main course; whatever that happens to be.

Jeremy Rivera:
Having an even more diversified set of items on the results page only increases the need for an expert who can guide a business to what is and isn’t successful. Just because it’s pictures/video/local doesn’t mean it’s not SEO.

Coworker:

Yes I agree BUT that isn’t SEO per se.

Jeremy Rivera:
You’re narrowing SEO to be JUST organic rankings. I don’t agree with that definition of SEO: Search Engine Optimization covers all aspects of results appearing on the Search engine’s site.

Coworker:
I know I am narrowing it down. I am doing so because now an SEO needs to have graphic design skills or image editing skills, video taking / editing skills and so on. An SEO will need to be an all in one and at that time would that really mean I’m an SEOer?

Jeremy Rivera:
It could just mean a categorization/specialization Content Seo, Video Seo, Image SEO

Coworker:
Nice take on the topic. Would prove interesting.

Jeremy Rivera:
I think that SEO will continue to expand requiring broader skill sets in order to be termed competitive and an expert. At the same time, he who is adept at all things, is a master at none. I think we’ll see a concurrent dissection into niche development at the same time as you see a diversification of skill sets.

What are your thoughts on the evolution of SEO?

Quick Reasons to use Twitter

This post is for a friend who was hesitant to use twitter. We had an extended email conversation, and I wondered the entire time why we weren’t just twittering it, and he wanted to know the reasons why. So here we go, why use twitter:

Lets start with my twitter profile @footinmouth:

  • Other people can follow your messages in your twitter stream.
  • You can send private messages that aren’t shown publicly as well
  • You can get a Firefox Extension like Twitterfox so you don’t even need to go to twitter.com

Uses:

  1. People who you follow generally follow you back, so you can get the word out about your new posts, online finds etc
  2. Follow industry leaders: For SEO I follow @graywolf, @mattcutts, etc and can see what they are twittering about. Instead of reading blog posts a day or two after they’re posted, I get it right away and sometimes participate in their conversations that found their posts.
  3. Interaction: You can send your friends articles, communicate smoothly instead of over time with emails.
  4. Build relationships: I have found new freinds at twitter, had twitter freinds like @erinmaher, who does a blogging tip blog, write a guest blog about content writing for newbies, and got added to this website Magazine article for tweets about 2009, all through twitter.

I have enjoyed this site, it’s helped me personally, professionally and I completely recommend this for…well…everyone! There are many more reasons, but these are the most fundamental in my opinion: So…What do you say? Join Twitter? Let me know if I missed any important points!

Update: Even Search Engines are getting into it @Yahoorealestate

yahoo1

Tips for New Content Writers

erinmaherErin Maher is a blogger who gives us all great tips on blogging,was kind enough to answer some of my questions and give some advice for those just starting writing content for their website.

If you’re starting a static website(Vs. a blog), do you think it’s best to wait until you can start with a full compliment of pages, or to launch sooner and then build up over time?

I’m a firm believer that you should launch as soon as possible. The worst thing that can happen is that your site will be the worst site to ever exist. It might/probably will/most assuredly will be. But there are a million things you might have to do before it stops sucking. We learn more from failure than success, so get the failing/sucking over quickly. I mean, come on, you’re not the type to pull a band-aid off slowly, in other words, a total baby? Of course not! So start early, be humble, learn, grow, get feedback and develop from there.

If you were giving advice to someone starting a site from 0, what link resources would you say are most important to start building your online presence?

My site is not even 6 months old, but I’ve had the best progress from commenting on others’ sites who I admire, building up relationships and learning from them. The key is that these communications need to be genuine, and then already established individuals are happy to help you out. I also found interesting/helpful content on www.problogger.com, www.menwithpens.com and www.becomeablogger.com, the last one which has video tutorials.

Which social platforms should a new site owner participate in first?

It would be good to look into where your niche goes. I heard Sphinn is a good place for bloggers, Digg and StumbleUpon is very wide and general. I participate on facebook, Twitter, and am branching out to develop my LinkedIn profile, as well as StumbleUpon (:)based on your recommendation). At first I found social platforms a little overwhelming and scary, but I’m finding a terrific crowd on Twitter. It’s really simple, good for a lot of info and some laughs.

Any other random advice for new website owners?

Be hilarious. Or just not stuffy. The web is an impersonal medium, so letting personality shine through like the glorious rays of the sun parting the clouds is good. Letting your humorous anecdotes split forth into the internet like the Earth does in The Land Before Time. Let all readers bow in gratitude and good spirits, like gracious dinosaurs on the ridge of the paradise that is your site.

Update: Found a really great related post about new bloggers driving traffic to their site.

tos

The Sugarrae Twitter Follower TOS

I’ve been promising a certain someone that I would publish this Sugarrae specific Twitter terms of service for quite a while (it’s half tongue in cheek, half not).

After seeing constant “experts” talk about the proper ways to use Twitter and having one person flip out over my personal use of Twitter, it’s become apparent that it’s time.

First, there are no “rules” on “how” to Twitter. What works for me may not work for you and vice versa. Sure, there may be guidelines you can follow that seems to have better odds at success, but much like television shows or movies, you can’t follow an exact blueprint to ratings and box office smashes. You never know what will resonate with people. And even the best storyline can flop with the wrong actors.

I came across an interesting post about the official Twitter terms of service that paraphrased Twitter’s stance pretty well:

“We are not really a community – we are a communication tool like the phone or email. Moderating content doesn’t scale. If somebody’s mean to you on the phone, you’re not going to complain to the phone company, are you?”

Seems Twitter is going to stay away from moderating how individuals can and can’t use Twitter and are leaving it up to us to decide how we’re going to use it individually. Since how I use my Twitter is up to me, the following is what you can expect as a follower…

1. I curse a lot, if that bothers you, you’ll want to unfollow as soon as possible.
2. I tweet a lot, I’m not sure what my average is, but I can guarantee you I will flood your screen with Tweets at least once per month.
3. If you’re a tool, asshat or otherwise moronic, I will tell you in 140 characters or less, which of my fantastic ass cheeks to kiss.
4. I will offend you at least once. My purpose isn’t to do so, but I can almost guarantee it.
5. Just because you follow me does not entitle you to be followed back. If you’re only following me to get me to follow you, don’t waste your time. I follow what I can keep up with, and that isn’t everyone who follows me. You can however expect that if you speak to me directly, I will read it and answer it if applicable.
6. I rant quite a bit. If you’d like total positivity, unicorns and rainbows, I’m the wrong girl for you.
7. I never send automated tweets. Any links dropped or promotion done in my feed is done by hand. If it wasn’t worth me taking one minute to do, it isn’t worth you having to read.
8. I occasionally Tweet while out partying. You’ll be able to easily define these Tweets by my total lack of spell and typo checking them.
9. I talk about MMA, my BlackBerry and football quite a bit. I’m a total geek tomboy. If you’d like to discuss shoes or fashion, there are better streams to follow.

It’s pretty simple. If you’re bothered by any of the above, don’t follow my Twitter stream. Otherwise, by following me, any annoyance my Twitter stream provides you is your problem.

Twitter is like sex folks. There are a ton of ways to do it and not everyone will find pleasure in the same way. Different strokes for different folks (pun completely intended). 😉

This post originated at the Sugarrae internet marketing blog, home to internet marketing consultant Rae Hoffman.

The Sugarrae Twitter Follower TOS

All it takes is someone swearing at me to make me happy

Today, as I was exiting the movie theater( where we had just watch the new James Bond thriller Quantum of Solace, and the pay phone was randomly ringing. No one was picking it up, so on an impulse I decided to answer.

“Uhm Hello?”
“@#$() have you been @&@$#(* you @*@#(* !(@* !(@!*)!#)!&!*^!*&^~#@(“
“Actually, there is no one else around, I’m not who you think- “
[email protected]*! *[email protected]*[email protected]*#! *!&@”
“I’m sorry, but you called a pay phone and I just picked it up and “
“!*!&#* you !*!*# do You want to die? 1(#!* 181##(#*”
“Hmm , no thanks”
“!#&^$ !&!*& You I’m Gona !*!#(*#! Kill you #!(*#&!”
“Oh ok, Well, Love you bye!”

After this conversation I felt really good. It took a while to figure out why, because I had just been called some very interesting profanities and had my life threatend by a random stranger. Here’s my reasons:

  1. I stepped out of my usual shell and did something spontaneous to pick up a random payphone
  2. I wasn’t the intended recipient of the call, which make me happy that I have a cell phone and don’t have to wait to pick up a payphone to be verbally abused- I can be called directly 🙂
  3. I wasn’t phased or intimidated by his threats or profanity.

I’m not sure about where his life is headed, but I feel far more positive now about mine, and I think I’ll make it a habit to answer random payphone calls in the future.