A Lone Ranger: What Can You Do When You Know Nothing About Running A Business?

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While you may have the appropriate academic knowledge when you're starting a business, do you need to know about the industry you’re going into? While infinite knowledge of your brand or marketing techniques may serve you well, when we have an instinct that we need to follow, it can lead us up the garden path. Think about Richard Branson, when he started Virgin Atlantic, he knew nothing about running an airline. And we can use this as inspiration to go into any business we so desire, but let's not forget, Richard Branson had money to burn! But, as he has proved, it’s not impossible to become an influencer in an alien field. So, what are the best things we can do when it comes to running a business we know nothing about?

Surround Yourself With The Right People

We can't expect to know everything, especially when it comes to the technological confines of the industry. While you may not have infinite technical knowledge, on the way to go for the best cloud service, or data storage capabilities, there are always IT support agencies and data storage recruitment consultants that you can liaise with to have a professional perspective. In many ways, surrounding yourself with the right people is half the battle. If you know nothing about a specific industry, surround yourself with people who do!

Always Conduct Research

While you may benefit from having the right people around you in every aspect, you still need to keep your finger on the pulse. This is why researching is going to benefit you, not just because it gives you a detailed based knowledge, but it's a blueprint you can apply to any other industry you plan on going into further down the line. The best business people have a working pattern that can be applied to any industry or process. Researching is all well and good, but if you don't know how this research can be implemented in your specific business, or any other business, then you need to start thinking.

Do You Really Want To Go Into An Industry You Know Nothing About All By Yourself?

Some people might consider you foolish to go into an industry you know nothing about, and you may very well be in agreement with them! In which case, if you are looking at launching a business in an alien industry, do you want to look for a co-founder? The great thing about launching a business with someone else is that you are sharing the burden, but have someone to work with closely. You won't feel like you are going it alone, because you are literally not! When you are looking for an appropriate co-founder, it's always a good idea to have someone who has the brains and attitude to work that you don't have. Having the right partner in any respect is going to help you navigate tough times.

And don't forget, when you are launching a business in an alien industry it is your sheer grit and determination that will see you through the other end. There have been many people who have been there before you. So, in many ways, you are not going it alone!

Get People Talking About Your Brand Online

A brand that is already popular online has a significant SEO advantage.

Indeed, at the core of it, SEO measures the popularity score of a specific website. Just like everybody knows the popular kids at school even if they’ve never met them, everybody knows the popular brands online – even if they’re not pre-existing customers. Consequently, the more your brand is mentioned online, the easier it is to find. However, launching a vast brand reputation management campaign can be time-consuming and hugely expensive. Small businesses need to be creative to push their brand names online without breaking the bank – in other words, if you were thinking of launching a branding campaign on Google AdWords, you might want to reconsider your options.

Additionally, customers are becoming more savvy, especially digital users. They have discovered new ways of expressing their disapproval of brands that they judge too pushy. Memes poking fun at L’Oreal, McDonald's and even more recently Nike Just do it slogan have appeared online. While some can affect the reputation of a brand, it’s fair to say that they lack the leverage to damage global brands. But they are an indication that money investing in digital branding campaigns is wasted on discerning users. Consequently, it’s essential for small companies to understand how to make the most of their presence to push their brand online without affecting their reputation. Here are some ideas to get people talking about you.

Let your customers do the talking


Why? For outreach and link building

Thinking back to the popular kids parallel at the beginning, the more your brand is mentioned online, the more your target audience is likely to hear about it. Indeed, just as it would be the case in a schoolyard, each specific user belong to a variety of pocket communities, or friend groups to pursue the school’s parallel. It is likely that the relevant communities might come to talk about the popular kids, aka your brand, in the right context. To put it in marketing terms, getting people to talk about your brand increases your outreach strategy, letting you reach out to relevant users in a variety of audience segments.  

More importantly, when your brand is mentioned online, you are likely to receive a link. A blogger or another website refers to your brand and shares the URL of one of your pages, creating a backlink. Backlinks, in the world of SEO, are the equivalent of a popularity high five. They grow your reputation as a brand and help your site to improve its ranking in the search result pages.

The only thing you need to clarify is how to start the conversation about your brand in the most natural way.


Be impactful

People talk about things that are memorable because they stand out from the crowd. Back in the early 2000s, what got Apple to make a big wave onto the market was the white cable and earplugs that came with the iPod. Wearing these was a symbol of elegance and trend. But more than just the gimmick of the cable, Apple invested in the design of a sleek and stylish package solution that has extended to all its products. The white iPhone boxes are so iconic that everyone can spot them from a distance. The first secret to getting the conversation started is to produce a package design that gets you noticed – if you’re looking for a professional brand designers team with an exciting portfolio, check it out! In the retail industry, your packaging tells the story. Let is reach the market with a wave, just like Apple did.


Don’t give customers a reason to complain

Most online users have 2 reasons to mention brands online. Either because they feel they have been wronged and want to warn other customers, or because they are over the moon with the experience. Ensuring that your customers have the best experience possible is the first step you need to take to promote your brand online. Your branding strategy starts with your employees, as they represent your company when they engage with customers. Consequently, you can’t afford not to invest in their development and presentation. Choose your suppliers equally carefully, as their interactions with your customers will affect your brand image.


Support a cause

As a business, the products or services you sell don’t only propose a solution to your customers’ problems, but they also share your values. A company that is associated with inexpensive labor and poor life qualities for its workers can struggle to maintain a positive brand image. In opposition, a company such as Who Gives A Crap, an Australian company that decided that toilet paper could be used to improve sanitation in the developing world and keep the planet as green as possible. The results speak for themselves. Nowadays, the charity sells toilet rolls, kitchen rolls and tissues across the world and have already donated $1.2m Australian dollars to help tens of thousands of people. And ultimately, their voice has been heard because the business is growing and êople keep talking about it.


Offer information for free

Knowledge is valuable. There’s no denying that if you’ve been following the SEO news in the past few years, you’ve become aware of the importance of informative content that is designed to help customers. The better your content, the more likely you are to get people talking about it. But if you want to land with a BOOM in the middle of a crowded market, you need to offer hyper-relevant and updated information, such as through a free online tutorial. You could discuss a product that is pertinent to your audience such as troubleshooting the latest release of Windows 10 for small businesses or how to make the most of a popular app.


Partner with an influencer

Last, but not least, you might have to boost the conversation by partnering with a social media influencer. However, if you want to keep things manageable and almost natural, you need to pick micro-influencers who have less than 100K followers. Carefully assess relevancy before you can approach them for a project.


Your brand is precious. The more online users talk about it, the more popular it gets, and consequently the stronger your business becomes. From positioning yourself as an expert who shares knowledge for free to giving your customers high-quality experience, your role is to make users want to shout out about the brand!


The Perfect Marriage: UX And SEO


Do you view SEO and UX as separate entities? If so, now is the time to stop. Using black hat techniques, for example, cloaking and utilizing white text, as well as stuffing a poorly designed website with keywords were once successful tactics for climbing search engine result pages. However, these days are most certainly a thing of the past.

When it comes to website ranking, user experience is now one of the most critical website elements. This is because it matters to Google, quite simply. Google algorithms have changed dramatically over the years. All of the time, Google is looking for ways to make their results more user-friendly and more user-focused. If your website does not offer a good experience, i.e. it is slow to load and the content is irrelevant, your ranking will suffer.

This is something that Google made clear when it introduced RankBrain as a search engine metric in 2015. This involves making the most of behavioral metrics to understand search queries and to measure the interaction between searchers and the results. The five main factors considered by RankBrain are as follows:

  • Domain Authority

  • Bounce Rate

  • Organic Click-Through Rate (CTR)

  • Pogo-sticking

  • Dwell Time

Therefore, while there is no denying that content, links, and keywords are important, your website’s performance is just as critical.

At the end of the day, search engine bots and users both want the same thing. There is a common goal, and this is shared between both SEO and UX. You can use this to benefit your website through wowing your potential customers and moving up the search engine result pages.

There are a number of different ways you can enhance the user experience your website providers and, therefore, boost your search engine exposure in the process. Let’s take a look at some examples…

The first thing you should consider is whether or not your website design is mobile-friendly. If it is not, this is a necessity. There is no excuse for not having a responsive design. Your website needs to be easy to view and use no matter the size of the design that is being utilized.

Another important element that influences both UX and SEO is page speed. Do you really want to be forced to wait for numerous seconds for a page to load? You don’t. After all, the Internet is all about convenience. The modern day web user does not have patience or time on their side. They want what they want, and they want it now! You need to be able to provide this.

Other ways you can boost UX and SEO include delivering value with your content both in terms of subject matter and content length, as well as adding image tags and headings.

Hopefully, you now have a better understanding regarding the marriage between user experience and search engine optimization. As you can see, both now go hand-in-hand, and so it is vital to stop viewing them as two different things entirely.

Cashing In On Your Blog


Blogs are hugely popular. Especially now that it’s so easy to start one. New websites start up every day and blogs come in all different shapes, sizes and niches. People blog about their families, their lifestyles, the foods that they enjoy. They blog about crafts, ideas, inventions, illnesses and a mixture of everything. If you’ve got a blog, you’ve got a little bit of the internet that’s yours. Where you can share your thoughts, feelings, emotions and dreams. You can write whatever you want.

When it comes to size, some blogs are tiny, and others are massive. Some have a few views a day, and others have hundreds of thousands. Some bloggers consider themselves to be professionals. Their blog is their career. It’s their only source of income, and they spend hours every day working on them. For others, it’s a hobby. They might make the odd bit of pocket money, but that’s a bonus. Their blogs are just their way to vent their thoughts and feelings. They are happy to meet new people, learn new skills and build a following.

Wherever your blog falls, you can make money from it. If you’ve got a smaller following, you might be surprised to hear that you can still use it to make cash. In fact, in some ways, a small engaged following can be more important than thousands of viewers that you have very little interaction with.

Get You Branding Right


If you want to make money from your blog, one of the first things that you should do is create a brand. You’ve probably already got a logo and some colors that you use more than others, but branding is about more than this. It’s your way to show the world who you are and what you do. Your logo should be clear and concise. Make sure it says who you are and gives people some idea of what your blog is about. If it doesn’t, but you don’t want to change it, add a simple tagline to do the talking.

When it comes to colors, try to limit your scheme to 3 or 4 that work well together and are easy on the eye. Then, start using them, along with your logo wherever you can. Use them on your social media profiles, but also use the colors in things like your Instagram photos. Try to keep things coherent.

Build Your Audience

The size of your audience doesn’t matter as much as you might think, but it can help. Just remember that engagement is as meaningful as numbers. Use social media to grow a following. But, make sure you actually use it. Don’t just follow people, share your blog posts and expect them to follow you back and visit your site. They won’t. You’ll annoy them, and they’ll unfollow. Use social media to get to know people, to engage with your audience and to build relationships.

You should also think about how your audience affects the money that you can make. When it comes to advertising, you need a big audience to do well. But, with things like affiliate marketing, it’s more important that your readers trust your opinions and advice. Ten readers that value what you’ve got to say are more likely to invest in a product or service that you recommend than 10000 viewers that barely skim your work and spend very little time on your site.

Start an Email List

It’s amazing how many bloggers completely ignore email. They fail to get people to sign up to their email newsletters and fail to realize the importance of growing an email list. So, they don’t bother. It’s just another job on their to-do list, but with so much else going on, it often gets pushed to the bottom of the pile. After all, you’ve got your blog itself, and your social media feeds to communicate with your audience, why do you need an email list?

Well, there are a few reasons. Firstly, it’s something that you own. If Facebook were to suddenly close down, or start charging users, you could lose all of those followers. When people subscribe and give you their email, it’s yours. This is a list of followers that you own.

Then, it’s a way to keep people coming back. Social media moves so fast. If you share a post on Twitter, it might only get seen by 10% of your followers. And only 5% of those might click on your link. That’s not what they use Twitter for. When you send someone an email, you already know that they want it, or they wouldn’t have subscribed, and it stays in their inbox. It doesn’t go unnoticed if it’s not opened straight away.

It’s also a fantastic way to sell. You can easily add adverts and affiliate links to your email newsletters, giving you a chance to market to an audience that already trust and value your opinion.

Explore Income Streams

The best way to make money as a blogger is using a variety of income streams. A blogging income can be unreliable and sporadic. One week, you could get a high paid job working with a well-known brand. The next week, you might not have any job offers at all. So, making sure you are earning from different streams means that you can earn more consistently. Look into The most effective tools for Google Ads automation to make adding advertising and monitoring the results of your campaigns easy. Then, think about affiliate marketing, private advertising, hosting sponsored content and working with brands. Explore as many different ideas as you can to make the most money. But, try to remain true to who you are and your own morals.

Put Yourself Out There

Many bloggers, especially newer ones, wait for offers of work to come to them. They wait for emails from brands and companies to come to them. But, most brands are waiting for bloggers to make the first move. If there’s a brand that you admire or a company that you know work with bloggers, why not send them an email? Pitch an idea of how you could work together that would appeal to them. What’s the worst that can happen?

Get Organized


If you want to earn money with your blog, you need to get organized. Start thinking of it as a business and treat it like one. Set yourself some goals, write them down, write a business plan and start managing your time effectively.

How To Use Drones In Marketing


There is no denying that drone technology has had a huge impact. From the military to photography businesses, drones aren’t only being used for fun, they are being used for the greater good and to turn a profit as well. In fact, drone technology is something that all businesses can benefit from, and this is because they can be used in marketing. With that being said, continue reading to find out how drones can be used in marketing to benefit your business.

Unlimited creativity potential – There is only one place to begin, and this is with the unlimited marketing potential drones have with regards to creativity. A drone doesn’t just have to be a camera, a billboard, or a character, it can be a component of art. You can see a great example of this when 500 drones were utilised by Intel to power part of the Super Bowl LI halftime performance, which was delivered by Lady Gaga. The drones were programmed to arrange themselves and sync up so that they could present numerous patterns in accordance with the music. Of course, the Intel trademark was displayed across the night sky, which meant it captured everyone’s attention in attendance, as well as everyone who was watching the major event from the comfort of their own home. This is just one creative way in which drones have been used to make a monumental statement.

Drones as a platform – Drones can be used as an ideal advertising platform because they can travel virtually anywhere. Check this for more information on how drones work if you are unsure. Traditionally, marketing consists of Internet ads, billboards, TV commercials, and print ads. Nevertheless, drones supply new opportunities for marketers and businesses to make the most of. Plus, drones take a business’ message to people aggressively and directly, which makes them a lot more effective.

Drones as a tool – The third and final way drones can be used for marketing is as a tool. This is probably the most obvious manner that drones can be utilized. However, it is also one of the most effective. The drone’s camera can record from various perspectives that would otherwise cost a lot of money, effort, and time. In the past, helicopters and cranes were needed to record from aerial viewpoints. You don’t need us to tell you how expensive this would have been. Today, a drone can do all of this instead.

As you can see, there are a number of different ways in which you can use drone technology to benefit your business. Advancements in drone technology are offering so many benefits, from improving the way they can be used, how easy they are to use, and lowering production costs. Plus, with their unlimited creativity potential and the other advantages that have been presented, they offer an excellent way for businesses to achieve more on the marketing front.

Building A Better Brand Image (It’s Not All About Marketing Campaign)

First impressions count for everything in business. As such, it is imperative that you go the extra mile to ensure your brand hits the mark time and time again. Designing great logos and using SEO and paid social media to spread the word will provide the best foundations. For true success, though, you’ll need to focus on the external issues too.   


Make the right decisions in the following key areas to wow your audience from the start and keep them smiling for years to come.

Brainstorming, Business, Business People, Communication



Build The Right Team


Your employees are a reflection of the business and are likely to conduct most of the interactions enjoyed with customers. Therefore, investing in them needs to be one of the top items on your agenda. Otherwise, they could destroy the image and atmosphere you’re trying to create.


Aside from recruiting candidates with the right skills and traits, you can look to utilize uniforms and name badges. Anything that puts the customers at ease should be seen to be a step in the right direction.


Investing in the staff development is another crucial step. This could mean using team building exercises to grow a sense of unity. Or it may manifest in having sales scripts or a set philosophy to create consistency. Either way, you will see positive returns.


Embrace A Winning Network


In addition to your internal staff, it’s imperative that your business is supported by the best third-party teams too. From finding the best suppliers to using the right couriers, the decisions here will impact the quality of goods and customer service. Quite simply, you cannot afford to let the shortcomings of those outside firms become an obstacle.   

Shake Hands, Corporate Team, Shaking Hands, Business



Build Trust Through Existing Clients


Smart marketing strategies will build a sense of interest in the brand, and can go a long way to bringing prospective clients to your store or site. However, they are unlikely to complete a purchase until they feel that the business can be trusted.


Modern consumers are smarter than ever before. They know that you are going to promote the positives of the brand, and are unlikely to be won over by this alone. Testimonials and positive reviews can change that completely. Ask happy clients for them at every opportunity.


Most customers will be happy to do this, especially if you give them an incentive such as a 5% discount on their next purchase. Meanwhile, affiliate schemes that reward them for bringing new clients to your business will work wonders too.


Promote Clarity Wherever Possible


As well as hearing positive things from other clients, consumers want to know that they are in safe hands. Providing clear contact details on your site, and being responsive to emails, social media, and phone enquiries will make a big impact. Furthermore, a fair returns policy instantly tells them where they stand. This clarity will remove a potential obstacle to establish a greater sense of confidence before they’ve even made a purchase.   

Feedback, Opinion, Customer, Satisfaction, Review



Make The Purchasing Process Easier


The quality of your products should be paramount at all times. Nonetheless, there will be other companies that provide at least a similar level of quality and value for money. Therefore, the process of actually buying the goods can often make all the difference in the war for clients.


Accepting more payment types makes life easier for customers. This is why low rate payment processing systems should be on the agenda for offline and online selling platforms. On a separate note, accepting monthly repayment plans can be another hugely beneficial decision to make.


Other ideas may include free delivery or offering clients the chance to reserve goods before collecting them from the store. These are the types of issues that clients will research before making a decision, and can boost the image of your brand greatly.


Consider Selling On External Platforms


Online businesses may find that some clients won’t want to buy your items regardless of how trustworthy the venture seems. However, they may be willing to purchase goods from an Amazon or eBay store. This makes the third-party platforms particularly useful when you’re eager to gain those initial sales. Once clients can see that your brand delivers on its promises, they may switch directly to your site.   

Ebay, Screen, Monitor, Shopping, Www, Computer



Be Responsible


Modern consumers have higher expectations than ever before. They may even base their decisions partly on issues that aren’t even directly linked to your goods. Unfortunately, if you continue to ignore them, the first impressions may suffer.


Conducting yourself in a responsible way can manifest in several ways. These range from public supports of charities and local causes to going green in the office. Again, if it builds a better brand image and gives clients a reason to trust your brand, you should take advantage.


When supported by the other points mentioned above, you’ll be destined to see far greater results. In turn, that can only send your profits in the right direction.

After SEO: What Happens Next?

If you have read the articles on this site and taken the advice, your SEO will be in great condition. In fact, you should have high levels of traffic, getting interest on the keywords that you have decided to target. But it’s important to be aware that this isn't the end of the story. Ultimately, getting users to your site is just half the battle. You need to think about what happens next.

You need to convert those users into customers because SEO is really just the start of the marketing funnel.

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You Got A Click

But now you have to make sure that they stay on your site and the first issue that you’ll often run into here is a problem with your site loading. If your site doesn’t load properly, then customers are not going to stick around. Instead, they will dash off to a site that does start up correctly and doesn’t have blank images. At this point you have lost a sale. Uh oh, but it’s okay because there’s an easy way to fix this. First, make sure you are hosting and now make sure that you are not overloading pages with too much content that will take an age to load. Don’t forget, customers these days are often visiting your site on a mobile device, not a laptop.

Well It Works But Is It Interesting?

It needs to be. You need to make sure that your site is providing customers with content that they want and the information that they need. Ultimately it needs to be targeted. If you’re not sure what your customers want from your site, use Google analytics to look at what they are searching for once they get on it. Do this, and you should be able to find and then answer the key questions that matter to them.

You can then build up content based on these questions and make sure that your site keeps a user for more than a minute. Remember, the time customers spend on your site does impact SEO.

Where’s What I Want?

Now that you have to provide the content that users want you need to make sure that they can find the products or services they are looking to buy. A user should never be more than three or four clicks away from what they want to purchase from you. If they are, then you need to change up your site structure. Too many links will lead to customers getting lost along the way, and you don’t want that.

I Wonder How Fast I Can Buy

Don’t forget, customers don’t want to spend an age trying to purchase a product that they want. You need it to be quick and easy. You can do this by investing in the right payment solution like BlueSnap on your site. This will allow you to make processing payments easy and fast for you and your customers.

The Final Touch

Lastly, you’ve got the sale, but don’t stop there. Get the repeat purchases by hooking customers on to email marketing. This will give you a way to contact and interact with them even after the first sale is complete. Repeat sales are always going to be key for any business success.

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Barriers To Brand Visibility

As a digitally savvy entrepreneur, you understand the importance of branding. You know that a brand is more than just a pretty logo, a clever slogan or a slick soundbite. It’s a statement of intent. It’s directly tied into your mission statement and is woven into the fabric of your products, your services, your online presence and everything that you and your employees say and do. But while your knowledge of effective branding is formidable, you still bang your head against a wall when it comes to getting your brand in front of the right sets of eyes.

Image by Pexels

Here are some common barriers to brand visibility for new businesses and how to overcome them…

Lack of targeted marketing

Gone are the days when a “spray and pray” approach was the best way to reach your audience. In an age where consumers have so many brands vying for their attention they’ve erected psychological filters that will tune out anything that’s not relevant to them. The net result of this could mean a fortune wasted on marketing material that falls on deaf ears and blind eyes.

It’s essential that you generate customer profiles to determine exactly who you want to market to and tailor your approach accordingly. Make it your business to know what they want and give them a little something for free to get them on board. A white paper or ebook is a great way to give your target market that all important something for nothing while also establishing yourself as an authority in your chosen field.

Lack of mobile responsiveness

In an age where most people now make purchases and consume content through mobile devices, failing to be responsive can seriously inhibit your brand visibility. It’s vital that your online presence is well optimized for mobile devices and that mobile users can get quick access to your content. A page load time of just 7 seconds can increase your bounce rate by over 30%.

Whatever the nature of your business, you will likely benefit from having your very own app. It’s easier and more affordable than ever to find an app developer and could ensure that your services are that much more accessible to your desired market. Even a presence on the app store could ensure that your brand is exposed to millions of people on a daily basis.

Inferior content marketing

Lots of entrepreneurs use content marketing to give their online presence an organic SEO boost and give their target market a reason to check in with them regularly. Nonetheless, you must never fall into the trap of sacrificing quality for quantity. Poor quality outsourced content from overseas content farms not only damages your brand’s reputation it will also have low scroll depths, high bounce rates and other red flags for search engine crawlers.

Reliance on the wrong platforms

Finally, it’s important to ensure that with so many social media platforms out there, your social campaigns are delivered on the right platforms for your target market. Younger consumers, for example, are no longer as active on facebook as they once were, flocking instead to more visually led platforms like Instagram and Snapchat.

Get your content in front of the right sets of eyes, and your brand will flourish.

3 Website Errors That Drive Visitors Away

The world is digital.

Whether you’re looking to buy the latest trends for the back to school season or you’re booking a business appointment with a partner, most essential trading, negotiating, searching and communicating activities happen online. The bad rep that Millennials have gained as permanent smartphone users is unfair but necessary.

No business can afford to ignore the importance of the digital sphere for their audience, their market, and their overall growth. However, despite the constant reminders about going digital to sustain your business, too many companies continue to fail to appeal to their online users. In fact, in a digital world, businesses that can’t adapt to the needs of their customers can experience significant financial backlash. But as everyone is getting more and more digital-savvy, the rules behind the perfect online presence are changing. Companies now need to place the user at the heart of their web strategy, both in terms of experience but also content appeal.

#1. Images that don’t matter

This image doesn't matter.

The importance of image SEO has been repeated often enough to have convinced several websites to add an optimized alt text and follow best practices for all images that are displayed on their pages. But as visitors are more used to exploring the web, they are likely to have come across most standard stock images in the past. The use of the same images throughout different websites leads to a form of visual dullness.

There are only so many times a user can see the same picture before they decide to ignore it, making it a useless addition to the site. Additionally, it’s important to note that as a rule of the thumb, unless the images are not necessary – aka if it’s not an online retail site or a useful illustration – most visitors tend to scroll past.

#2. Traffic peaks not taken care of

There may be issues that you don’t notice from considering your Analytics data only. For instance, a high bounce rate might not be related to the quality of your content. Instead, it could be an indication that the pages might be slow to load at peak times. You can use a solution such as Singularity Networks to collect the relevant data from your from servers,

VMS and routers and analyze how your visitors access your site. This could highlight issues for specific locations – which can be relevant for international websites – or specific times. When your visitors can’t access or navigate the site, they’re less likely to come back and try again.

Site accessibility matters

#3. The quirkiness that everyone shares

Last, but not least, it’s been common practice for modern agencies and customer-facing service businesses to over quirky info in their homepage and about us section. Ultimately, you need to meet the right balance of quirkiness without boring your visitors.

Agencies that provide coffee stats are missing the point. People don’t care about this kind of info. Besides, as it’s been used across several sectors, the playfulness and personality you might have been hoping for are long gone.

Big Tech Changes: Managing Them In Your Business

Major changes in tech can really affect the way your business runs

Sometimes, you realize that you need to make a big change to your business. This is often the case with technology. Even if you’ve been trying to keep up with how things are changing, some of the latest tech can require a big change. Having to completely switch how you do things can be time-consuming and possibly expensive. But it could increase your productivity or organization, and even boost your profits. Once you’ve decided that the change is worth it, you need to manage things well if you want them to go smoothly. Try some of these tips to get it right.

Plan for Disruptions

When you’re making big technology changes for your company, there are likely to be some disruptions. It might mean that you can’t use some tools for a while or even that you’re unable to use your office. Before doing anything, it’s a good idea to plan for these disruptions. How can you work around them? What can you do to make sure they’re as short as possible, and you can get things back to normal quicker? If you’re prepared for disruptions, you should be able to manage them more easily.


If you want to make sure everything goes smoothly, it's a good idea to get expert help

Get Expert Help for a Smooth Transition

If you want to make sure everything goes smoothly, it’s a good idea to get expert help. With the right assistance, you can get all of your updates sorted quickly and possibly have someone to manage your new tech too.

If you’re looking at switching to the cloud, a managed private cloud could be a good option for your business. You can get help with switching over and make sure everything will be managed well once the job is finished. Even if you have in-house IT staff, getting outside support can help to get everything done faster.

Involve and Train Your Employees

Getting your employees involved when you’re making big tech changes for your business is important. FirstManage your big technology changes by preparing well before you get started. Don't rush into anything if you want to pull it off.

Technology Grid Light Board Just Science Trace

, you need to get them on board with the changes so that they’re not reluctant to adapt and they can see the benefits of the new tech. Providing incentives and explaining how it will help them can make it easier to convince employees of the benefits of new technology. You should also make sure they know that they’re going to get the training they need to use this new tech. No one wants to spend hours trying to figure out how to use new tools without any guidance.


Manage your big technology changes by preparing well before you get started. Don't rush into anything if you want to pull it off.

Manage Your Expectations

If you’re making technical changes for your business, make sure you don’t set your expectations too high. You could make a big difference with the changes you choose, but it’s important not to overestimate their impact. Research how other companies similar to yours have benefited from the changes that you want to make. It will help to give you a realistic idea of how you could see improvements in your business.

Manage your big technology changes by preparing well before you get started. Don’t rush into anything if you want to pull it off.