Mastering The Art Of Promotional Website Content

It’s unlikely you entered the business world with writing promotional content in mind. You imagined yourself on the frontline of production or giving jobs to a deserving team. But, trying to sell your products with words?

No thank you. You’d rather get out there and talk about this thing you’re creating.

There is a place for that. But, there’s also no getting around the fact you’ll need to write a fair amount of promotion as well. And, we aren’t even talking about direct marketing. Thanks to online capabilities, you also need to get on top of promotional writing such as blogs and social media updates.

That can become a royal pain in your backside. Aren’t you busy enough without having to worry about this cringe, toot-your-own-horn content?

Sadly, not.

Well, you might be.

But, you need to do it anyway. Posting regular promotions on a blog, for instance, can go a long way towards maximising your SEO efforts. And, that’s one of the best ways to boost sales.

But, how can you get on top of this task? Every time you try, you feel like a phony. The words seem jilted and unnatural. You can never get the gush levels right.

Well, that’s where we come in because we’re going to look at three-pointers which could help you master this art.

Promotion doesn’t have to be obvious

Note, first, that promotion doesn’t have to be obvious.You don’t have to dedicate every upload to how fantastic your product is.

In fact, doing so could damage your efforts, as Google drops ratings for blatant advertising. Instead, write around the trees. If you’re a legal firm, write about coping with the emotional aspect of a lawsuit.

Then, find a way to bring it back to what you do. If you run a fashion store, write posts about the season’s top colors, and link it to your products. You get the idea. This is promotion without the cringe. And, you can bet it’ll take you further.

An outside perspective always helps

Often, we’re embarrassed to shout about our achievements. Us business types can be modest.

So, it makes sense to get someone onboard who doesn’t have to cross that barrier. This could mean turning to a company who specialize in content creation. Or, you might want to turn to the IT support offered by companies like Charles IT, who can work with web designers like Pronto to meet your content needs.  

Either way, a fresh outlook here could be all it takes to get on top.

Let your personality shine

Show me what you got...for SEO!

If you really can’t get past that block, it may be that you aren’t letting your personality shine. You already love your product. That’s why you’ve dedicated your life to it!Yet,, your writing reverts to lifeless cliches. That’s not the way to go. Instead, prove you’re a personality worth trusting by letting your passion show. It might not be polished or perfect, but customers will believe it. And, that’s really what you want!  

Get A Rough Estimate of Potential Organic Traffic With Excel

Updated: 5/7/2018

I was just wondering earlier on Twitter if it’d be possible for a tool like Ahrefs or SEMrush to take my list of keywords and give me a ~guestimate of just how much traffic you could reasonably expect from them.

After all if Gary Vaynerchuck says I need to “figure out how that business makes money in the next six minutes.”[1] then I should get to it, right?

Here’s A Google Spreadsheet That Estimates Organic Traffic Potential

So while the new 2.0 Keywords tool from Ahrefs does do a single keyword traffic estimate of traffic it’s not a bulk or list tool (yet!)

I have created a spreadsheet populated with real data for an example client with some simple formulas that you can duplicate and then adjust & apply to your own keyword list.

** I created this for some client research but realized it might be cool to put it out there for others to utilize the idea.

What would ya say ya do here?

Download The Organic Traffic/Revenue Worksheet

Do you want to know what would happen if you actually do the work to get your site ranking?

Here's a handy worksheet I created for you to download you can use to estimate just how much traffic & revenue your site could potentially capture if it ranked on the first page of Google.

Congratulations!

Industry, Brand & Product Topic Keywords

You may find it useful to dig into your keywords based on the brands your eCommerce store sells. You can also look at all of the topical keywords people search about a particular product or service or it may be better to try and focus on keywords about the industry itself you want to rank for online.

I made three individual sheets for these different verticals of keywords to dig into. Enjoy!

Here Are My Assumptions About Clicks

I was watching an Ahrefs video on keyword research and he shared their assumption about SERP click behavior: They estimate 50% of est. traffic volume per keyword flows to the top 3 ranking domains. I really forget what they sourced that from…maybe they can comment on the post with their source… ANYWHO!

So I took that assumption a little further and estimated:

  • #1 would get about half of overall volume so that’s 25% of traffic
  • #2-3 would get about half each of that half so that’s 15% of traffic
  • #3-10 would get 50% of traffic divided by the 7 rankings
  • #11 and below can assume 0 traffic

Want to learn more about my approach to SEO and the measurable metrics businesses should use to track their online marketing success?

Download My SEO Metrics eBook For Free

My Assumption About a REASONABLE expectation

No. You don’t get to rank #1 across the board. It’s NOT reasonable to expect out of most SEO campaigns.

life-is-pain

So let’s paint a rosy, but maybe reasonable picture:

Let’s say that 25% of your keywords get to #1, 50 are #2-3 and 25% are #3-6

If you are more of a pessimist, or the client isn’t offering that much budget or it’s a rough neighborhood for competition then revise those down on the spreadsheet.

  • For 25 Nashville dentist keywords the estimate volume was: 2,540 per month
  • Using my assumptions above I estimate a reasonable ownage of the SERP would net: 458 Organic sessions per month, not including BRAND or LONGTAIL keywords.
  • Multiply that organic traffic by your site’s Organic Conversion rate (if you don’t have access to Google Analytics or have goals configured then you can assume between 2.5% and 5%) to get your est. # of leads. 22 Leads
  • Multiply your est. leads by your estimated Close rate on leads (differs wildly for every niche, I just used 50% arbitrarily) 11 clients
  • Multiply the number of leads by the average Revenue per new client/sale (I assumed $1000) and BOOM You have the estimated organic revenue increase from a “REASONABLE” result of an SEO campaign.  $11,000
    • You need to keep in mind that some of your revenue from those clients might be upfront and some of it might be recurring or monthly revenue. If you have monthly recurring revenue from your clients, then you should take the needed time to figure out your “churn rate” to come up with an idea of how long you usually keep your customers.

      “When you’re figuring out your churn rate, especially at an early stage in your business, the process of acquisition should be taken into account. I.e. Your friends, family or close business referrals are going to have a different shelf life compared to clients you’ve won on your own merits, so to speak” – Chris Sipe of Gigamunch, an international meal delivery service startup based in Nashville.



      1. Btw that Vaynerchuck quote was from this coworking space‘s blog.

The Fundamentals Of Optimizing Websites For Mobile

These days, every man and his dog understands that mobile optimization and responsiveness are critical to the success of every single website out there.

This is largely because the majority of web users now only browse websites on the smaller screens of their mobile and tablet devices.

So, web designers need to ensure that all the websites they create can fit into these smaller screens and that their designed isn’t skewed and hindered by the smaller dimensions.

But is making sure your websites work on mobile screens enough? It might have been just a year or two ago, but now it is essential that business owners start to look beyond mobile optimization when they design a new site. In doing so, they can inadvertently make their site even more optimized and responsive for mobile. Here are some useful tips that can help you go beyond mobile optimization to improve your company’s site.

Pare Down The Overall Design

First of all, you need to think about the overall design of the website. Ok, so you’ve managed to make it small enough to view on mobile devices, but how does that then look as a whole?

If it is too busy, it could instantly put web users off, and they might navigate away from your site.

So, you should try and pare down the design and keep it as simple as possible. There isn’t much space on mobile screens, and overfilling them with pointless design features won’t sit too well with web users!

Focus On The Font

Once you have sorted out the graphic design of the website, you should then focus on the fonts that you use. Ideally, these need to be unfussy and very easy to read.

It also needs to be large enough for everyone to read on a mobile screen, even those web users who might have sight problems. If you find that people need to zoom in to read your content, you need to change the fonts.

Ensure Quick Loading Times

 

Sometimes, making a mobile responsive website can ever so slightly slow down the loading time. Improving slow site load speed is an issue that needs to be ironed out as slow loading times can significantly reduce your site’s overall SEO ranking.

Generally speaking, your site shouldn’t load any slower than three seconds. Not only will slow loading times negatively affect your SEO, but it will cause impatient web users to look for other, much faster, websites.

Improve Navigation

We’ve all been in this situation before – landing on a website and not being able to find the information that we came for. That’s all because the site’s navigation is terrible.

So, you should take a look at your site on a mobile screen and make sure that all the menus are accessible and that they can be viewed properly on the small screen.

Hopefully, implementing all the fixes and carrying out all the checks mentioned above will help you go above and beyond your site’s mobile optimization. All in all, it will certainly improve it for the better!

Don’t Doom Your Business To Obscurity

Here’s the reality of today’s marketing world for MOST new businesses, without an optimized website you’re doomed from the start.

Show me what you got...for SEO!

Modern customers are spending more and more of their time online these days, and without a website, it’s easy for your business to basically drop off the face of the earth.

However, it’s a mistake to assume that you can just set up a website and call it a day. If your website is poorly optimised then that’s almost as bad as not having one at all.

After all, if your website is bad, then customers will assume the worst about your business as a whole. Not only that but there are so many more platforms that people can use to interact with your website now that optimisation is much more complicated than ever before.

With that in mind, here are some things that you can do to properly optimise your website.

Improve across all platforms

There was a time when you could guarantee that, if someone was visiting your website, they would be doing it on a desktop computer and everyone would see the same things.

It's all about mobile

However, that’s just not the case anymore. Now customers will be accessing your website from laptops, tablets, and even their phonesf. Not only that but some websites need to be differently optimised to run on both Macs and PCs.

They key is to make sure that you’ve got all of the platforms covered so that, no matter what a customer is using to access your website, they’re going to have the best possible experience.

Focus on the local

Local searchers take action ● 50% of consumers who conducted a local search on their smartphone visited a store within a day, and 34% who searched on computer/tablet did the same. ● Local searches lead to more purchases than non-local searches. 18% of local searches on smartphone lead to a purchase within a day vs. 7% of non-local searches. Source: Google

When it comes to their SEO, far too many businesses assume that they re working on a global scale. However, the truth is that connecting with local customers is just as important as spreading your website’s reach all over the world.

Luckily there are plenty of local SEO services that you can use to do this. After all, just because your business is online, that doesn’t mean that your local customers should be neglected.

Improve your content

Just because the functional aspects of your business’s websites are working doesn’t mean that it’s going to be doing the best possible job. You need to remember that in the 21st Century, the trite expression content is king still rings true.

If your content is lacklustre, then you’re just going to end up in a position where you’re unable to connect with customers even if your website draws them in.

Make sure that your content is always dynamic, interesting, and engaging no matter what the subject is. Otherwise, your customers are going to get bored and wander off.

Don't let down your visitors

Of course, it’s important not to focus on your website to the detriment of other aspects of your online presence. The truth is that there are a lot of customers who are going to want to interact with your business in different ways online such as through your blog or your social media presence.

Make sure that you don’t neglect these aspects either since, without them; you could be missing out on an incredibly significant portion of your customer base.

 

How To Use Different Roles To Maximize Your SEO Efforts

You’d be forgiven for thinking that marketing skills during the SEO process are all about a few simple touchstones. The very nature of SEO changes with the wind, and it’s an underestimated part of the process, but when you are analyzing the effective components of an SEO agency, or effective content marketing, a lot of it is utilizing the team you have.

Use the right tool for the job

For those smaller businesses who are learning the ropes when it comes to SEO, or aren’t getting as much traffic as they would like, you might want to consider a few of the following when it comes to making your SEO team as strong as it can possibly be.

Designers Influence First Impressions

This goes hand in hand with great content but you need a strong designer two work with a content creator so the images align with the words.

When you are working at building an effective brand, the designer is, in some ways, the final piece of the puzzle. But in actual fact, they need to be one of the biggest priorities in the Search Engine Optimization infrastructure.

This is because they can either multiply or destroy the way your visitors feel when they see your meta title in a search, read the description and click just to be greeted by a jumbled mess of useless carousels

Content Creators Crafting Valuable Content

Working with content creators, it’s vital that you don’t underestimate the importance of content creation in the SEO structure. When it comes down to it “Content marketing” is pretty much a core element of SEO.

When it comes to generating search traffic, it’s important to have well researched and well executed different types of content, from articles to videos or infographics. Armed with the proper keyword research to identify content with solid revenue potential, a talented writer in-house or on a consulting basis is a powerhouse of driving revenue for a site.

Link Building As A Long-Term Relationship 

Some people include link building in the same breath as PR, but there are some distinctions between the two. But when it comes to SEO, the two are almost intertwined.

View post on imgur.com

The idea behind this is to develop effective working relationships, and by link building, you will, invariably, grow your network. This is a vital component of small business marketing now because so many different networks have to work together, and the smaller businesses that work with others become more than the sum of their parts.

It’s beneficial to build your relationships with other companies in this respect because it helps to leverage your business image. Whether it’s making the most of proactive business IT solutions and consulting services if you work closely with tech companies, or you specialize in fashion and work with clothes outlets, link building is the best form of digital networking now.

Conversion Rate Optimizers

This is an optional role in an SEO team, but if you have the budget, it’s an invaluable addition to your team. The conversion rate optimizer should spend their time conducting split tests, so the processes can be as optimal as possible.

If you are trying to sell your SEO work to different clients, your conversion rate is the bread and butter of your site.

Many clients don’t care about the actual rankings of a specific website, but the results of these rankings, which translate to profits and revenue.

So, by having someone onboard who can conduct split testing and have access to every aspect of your company, this will be the secret weapon in your business arsenal.

Your employees play a vital component in the SEO process, but if you can leverage these four roles, you will see a major change in your company within the SEO process.

Make Your Website Work For YOU

All businesses should be utilizing their online space, and for many nowadays; it’s their only usable environment.

With a digital age that’s getting stronger by the day, it’s an appealing place for consumers and clients to seek products and services.

Digital Marketing Is Flexible (Unlike a physical business)

The internet is also a great place for businesses of any size, whether big or small, to start their entrepreneurial journey and develop as a brand; there are fewer overheads than in physical premises, and it’s far easier to portray the image you desire.

However, with so many brands nestled into the online environment; it can be difficult to compete and stand out from the rest.

 

As well as pushing your social media platforms and any marketing campaigns; you can provide your online visitors with the wow factor when they arrive on your landing page.

Let's make your website

Your website provides you with a great chance to impress and even delight your potential consumers and clients.

Leaving them with a great impression will ensure that you stick in their mind above any of your nearest competitors and they’ll be more likely to visit you again.

That’s why it’s worth investing some time and effort into your business website and learning how to many the visitor’s experience the best it can be. The following are some tips, ideas, and advice for those who want to take their website to new heights, gain more organic traffic,  and give it an edge over their competitors.

Content is Everything

There’s nothing worse than an over-cluttered website that’s challenging to navigate; visitors won’t take long to click elsewhere and seek other services.

It’s vital that you create a site that can provide information quickly, clearly, and efficiently, and ensure that any call-to-action can be carried out with ease.

Investing in a reputable company who can design your website is the best place to start; they will also ensure that it’s responsive across any devices and that you’re uploading high-quality content that will appeal to your audience.

Don’t Kill Your Site In The Re-Design…But It Could Be Worth It

To ensure that the content on your website is working hard for you, you need to ensure that You’ve covered all bases. That’s why it’s worth checking out an ultimate SEO checklist for website redesign so that it’s not just the design and layout that’s continuing to attract the right audience.

Think about the software and tech that you can use; pop-up customer service or contact details is a great way to give your site the personal touch and people will appreciate knowing how to communicate with your business easily.

Your company will only benefit from investing in your online space, so don’t delay and start making the changes needed today.

First Impressions Count

It’s time to make your landing page impactful. It will need to show your logo and branding and also explain your brand identity as quickly as possible so that visitors feel confident they know who they’re looking at. People look at so many sites each day; it’s worth investing in something extra to set you apart from the rest. You don’t want to shock those arriving at your site; however, you want to create an impact so that they associate your business with what they’ve seen and won’t forget you in a hurry.

Six Smart Ways to Make Your Business More Efficient

Businesses are expensive and time consuming to run. Every second counts, and being able to make your business more efficient will increase output exponentially and make things far smoother.

Winning at business

Thankfully, there are many ways to boost your business’s productivity. Here are six of the smartest ways to make your company more efficient.

  1. Leverage Continuous Training
  2. Automate Your Mundane Business Tasks
  3. Outsource Small, Specific Tasks
  4. Maximize Face-to-Face Interaction
  5. Establish Daily Scrum Meetings
  6. Implement Task Management Software

Why Should You Improve Your Workforce With Ongoing Training

Businesses that work in industries like finance and information technology are fast-paced and ever-changing and it’s important that your employees are always at the top of their game.

This means that employees must be able to learn and adapt to the fast-paced environment that a workplace can bring.

Employee training is very important for many reasons.

First, it’s a great way to motivate your employees. Knowing that they’re contributing to your company by learning new skills is a fantastic way to nurture their loyalty and also improve their productivity.

 Employee training is a smart longterm play, if you hired them for their current skills and plan on keeping them then you should increase their capabilities in line with a living wage salary.

Secondly, it’s important to train members of staff so that they can eventually take on the mantle of a senior staff member.

Senior members are typically charged with training new employees, making their role a crucial one in the ecosystem of your business. Would you rather have an employee stuck at the same skill level for their entire time with the company or someone who’s grown?

Lastly, it’s also important to teach employees how to handle new equipment and technologies as they are adopted by your business. By teaching your employees more skills, they can help your business stay ahead of the curve.

When Is It Time To Automate Mundane Tasks?

As with most processes in the world, they are started and carried out via human interaction and human labour.

The two enemies of human happiness are pain and boredom. – Arthur Schopenhauer

This is all well and good when there are very specific and complex tasks, but when it comes to mundane, common and easy everyday tasks, automation will reduce the amount of time spent on these small tasks and greatly improve your efficiency.

Example Of Business Tasks Worth Automating


Whether it be through robotics or programs on a computer, automated tasks will always be much faster than what a human can do and also be much more accurate.

Once your business has adopted automation, your staff can take on maintenance roles instead to ensure that your automated processes don’t fail or slow down.

An example of automation would be sending out weekly newsletters to all of your customers via email.

This typically involves a lot of wasted time and effort by hand, and there’s always the chance of a mistake happening at some point.

Automated methods, on the other hand, are typically longer to set up, but you’ll experience increased productivity and fewer mistakes.

When To Consider Outsourcing Small, Specific Tasks

You may need a specialised skill in the workplace at a particular time, but what happens if you can’t spend the money on training an employee or recruiting a new one?

This is where outsourcing will be of great use. You’ll be able to bring in someone knowledge from outside the company that has the skills that you require.

For instance, if you need help with your computers and networking hardware, then you can find more at ATB-Tech.com for IT consultants.

If you need help with contracting to expand your business or rearrange your office, then it’s usually best to speak with local companies that specialize in those specific skill sets.

How To Make The Most Of Face-to-Face Interaction

 

Depending on the size of your business, the people you need are not always necessarily right next to you for easy communication.

Even if they’re in the same office, people may resort to other methods such as email and instant messaging to get a message across.

As shown in this article from Forbes.com, face-to-face interaction in the office is incredibly important.

When time is short and responses are needed quickly, going to meet said co-worker is usually the best way to get the information you need. In some cases, your staff may get caught up in other important work or phone calls which can easily cause them to miss small messages like emails.

We’re losing social skills, the human interaction skills, how to read a person’s mood, to read their body language, how to be patient until the moment is right to make or press a point. Too much exclusive use of electronic information dehumanises what is a very, very important part of community life and living together. – Vincent Nichols

Face-to-face interaction also helps greatly with the understanding of the problem that is being communicated. Whether it’s hints in body language or small details in the words you use, communicating directly with your staff is entirely different to using text-based methods.

Try Establishing Daily Scrum Meetings

 

Daily scrum meetings is a term taken from the agile working methodology.

These “scrum” meetings involve quick 15-minute meetings at the same time every day.

It allows every member of staff to speak about the progress they’re making, the problems they’re facing on a daily basis and how to solve them.

What Questions Do You Ask At Daily Scrum Meetings?

  • What did you do yesterday?
  • What are you going to do today?
  • Do you have any blockers?

Once these three questions have been asked and answered, every member of staff that attends the scrum meeting will have a good overview of what has happened in the past day, what will be happening today and if there are any major issues preventing their co-workers from progressing.

Because of the nature of this meeting, it’s also a good time for your employees to reach out to each other regarding issues and potential solutions.

Deploy Task Management Software

 

Every work environment has a large number of people working on several different tasks at the same time. It can cause havoc if managed incorrectly and it’s easy to lose track of what everyone is doing. By utilising task management software, it becomes much easier for any worker to see what tasks they have to handle and any tasks others that could be related to theirs.

 

These systems will give employees several different ways to tag their working tasks. For instance, they could use different coloured labels, categories and also assign tasks based on priority.

In a large-scale project, these tools become ever-more important due to the cost of wasted time when there are hundreds or even thousands of employees involved.

Looking after your business’s efficiency is an important and fundamental part of any business.

If you don’t take enough care of your business’s productivity, then it could lead to the downfall of your business.

What Other Ways Can You Optimize Your Business?

Of course you realize that there are hundreds of ways to optimize your business’s workflow. What do you think it takes for a business to run smoothly and fine-tuned as possible?

Using Music to Produce Your Best Work Yet

Once upon a time, there was an office. In this office, every man at a desk wore a suit, a well cut, heavy set suit. Each desk was piled high with papers, pens, an ashtray and probably a bottle of whiskey tucked in a drawer somewhere.

It might sound a little too Mad Men for your liking. However, Mad Men is based very heavily on old office structures.

Rush forward a couple of years, there are now large hot monitors on desks, the ashtrays are gone now, and it’s not acceptable to have a bottle of anything in your drawers.

Coffee and sweat is the smell of these times. Working hard, staying late nights, ticking off things at your worker reviews and never really asking for a raise.

Don't let down your visitors

But, where are we now?

Well, we are in the era of working productivity, open plan offices, ‘beer Fridays,’ training support and t-shirt in jeans in many offices. The laptops are lighter than ever, the commuting options opened up with the speed of the local trains, asking for ‘what you’re worth’ rather than settling is commonplace and people work in harmony with new technology like text better.

You’re more likely to see a no smoking sign than a cigarette butt and carpooling might earn you a free lunch.

But what can we still do to improve the working environment and improve productivity even more? Music.

Bored finger tapping cinemagraph

When employees are heading to work, they are usually listening to a set playlist or the radio, and when allowed they will often listen to music on headphones while working.

But there is a select list of songs that are proven to up spirits in the office, and the higher the spirits, the more significant work people produce.

So, let’s take a look at some of the tunes that you should be either playing in the office or handing out on a playlist for them to listen to when they like.

Firstly, think about the work that is most often produced within your office space, is it rapid paced, is it creative? This is important because writing requires a different part of the brain to say – creating artwork.

When writing (or similar tasks) you’re better to listen to something with little to no vocals and reasonably downtempo.

This allows you to make full use of the language part of your brain because you won’t be a) singing along or b) mentally giving words space to the lyrics. A few ideas?

  • “Intro” by The XX
  • “You & Me” DR.Unkenbeat (Jacques Gusto Remix)
  • “Sensify Me” Zimmer (Crayon Remix)

But when it comes to tedious tasks, like checking emails, checking paperwork or anything you are likely to not engage in fully, something upbeat and positive is what you need. Think a quicker beat, and a bit more bouncy.

 

  • “Gold” by Kiiara (Achtabahn Remix)
  • “Fast Car” Jonas Blue. Dakota
  • “Dakota” Stereophonics
  • “Bad Bad News” Leon Bridges

Your brain is let loose to work along with the beat of the music without investing time on distractions.

Regular As Clockwork: Tech-Based Tips To A Regular Uploading Schedule

If you’ve been in the business for a while, you’ll be sick of hearing the need for regular uploads. Whether it be on Twitter or your company blog, this is all the advice you ever get. Though you’ll hate us for saying so, it’s a damn good piece of advice.

You may be wondering just WHY a regular uploading schedule is so important. If everyone keeps talking about it, there’s got to be a reason, right?

In truth, there’s more than one. Regular uploads help to maximize your SEO efforts by making you more attractive to search engines. They also make you more attractive to customers, who will come to rely on those days. You can bet you’d soon lose followers if you slip up.

So, that’s why. But, we haven’t told you how.

Admittedly, this is another area in which you’re probably well versed. The idea of scheduling posts is ingrained so hard you likely see it when you close your eyes.

But, that’s not the be all and end all here. In truth, there are three tech-based options which could also help you get on top. That’s what we’re going to look at.

Use the algorithms

Whether you know what they are or not, algorithms are essential. In short; these are patterns of behavior. And, they can help by letting you know when you should post.

Given that setting times is a crucial part of getting the hang of this, that can take you far. So, how do you approach those algorithms?

For the most part, you should study these to judge which times of day see the most activity. Start by uploading at different times. Then, as patterns emerge, pick the ones which work best and stick with them moving forward.

Store posts in the cloud

So, you know when you’re uploading. But, what happens if you aren’t in the office when the time comes? We aren’t going to patronise you by giving you the talk about writing posts ahead of time.

We’ll assume you’re already on top of that. But, you need to be able to post them. That’s why it’s handy to find ways to upload when you’re out and about. Companies like Refresh Tech offer computer and network consulting for businesses, including cloud computing. And, if you put your pre-prepared posts in the trusty cloud, you won’t need to think twice before pressing publish.

Set reminders on your phone

This little tidbit seems so simple as to be unworthy of mention. Yet, you’d be amazed how much it can help.

Forget advanced tech.

Sometimes, getting on top of your schedule is as simple as reminding yourself at the time. And, given that we’re all attached to our phones, setting a reminder on yours could be your best bet.

If you plan these reminders at the start of each month, you won’t even need to spare a thought for this. Yet, each time that little alarm rings, you’ll be able to get to work.

Want Brand Recognition? Recognize The Power Of Your Brand

Brand recognition is, to put it bluntly, what separates the wheat from the chaff. The number of brands that can immediately be recognized by the average member of your target market is incredibly small compared to all the competitors out there. If you want brand recognition, you have to realize just how important your brand is and work on building that familiarity. Here, we’re going to look at how you lay the foundations that can see your brand becoming more than well-known, it can become iconic.

Tell it

What is the story behind your brand? What’s the value that your business offers and the solution that it provides to your target market? Figure out the narrative that gives it the most emotional and practical appeal. Then find the single best way to tell that brand story. Video marketing is easily one of the most attention catching and efficient methods of telling a story. The right mix of visuals and audio can create an experience that lingers in the consumer’s head long after it’s done and can convey the most information in the shortest amount of time. But content marketing and product packaging can help tell and reinforce your brand story, too. Ensure you keep it consistent, or else you’re asking customers to track more than one narrative which will confuse things.

Display it

It’s not all about direct marketing, either. Your brand has to drip from every location your business runs in.

 

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Think, for instance, of Apple’s stores. They are more than just your average tech business shopfront. From the first glance, they have an identity all their own. The same goes for your offices, too. Use office fit outs to ensure that both the imagery and the idea of the brand if well-reflected. If your company is to be a bastion of creativity and bold ideas, then your office needs to look bold and be engaging. Both your customers and your team have to buy into the brand, after all.

Wear it

With that in mind, make sure that your team is representing the brand. Professional dress codes are one thing, but you can make sure that they actually wear the brand when they’re out and about. Whether it’s at a trade show, conference, networking event, or a business meeting, you can equip them with little accessories that keep your visual branding in the mix. Custom lanyards, wristbands, business cards, whatever you choose, just make sure that your branding is somewhere there on the display. At trade shows, you can go even further with elaborate booth design to draw attention and help you stand out from a crowd that’s actively competing against you. Beyond giving your brand a little visual reinforcement, it reminds your employees of which team they represent, which can boost their own motivation and sense of belonging within the company.

Communicate it

The brand voice is playing a more and more important role in making your business recognizable. If you want a good example of that, then look no further at Wendy’s social media marketing as of late. One might wonder how exactly their distinct brand of online sass ties into their food brand, but the truth that it repeats the same values and message while adjusting it to the digital medium. You don’t necessarily have to start calling out competitors and lightly trolling fans, but you do have to find your own personality and your own strengths on social media. If you have a team member that can establish their own identity and voice on the platform to better represent your products, let them run with it. Even if it doesn’t match your “usual” brand voice.

Live it

If you ever plan on representing your business personally, whether it’s at a business meeting or at a conference, then having your own kind of familiarity can help as well. Steve Jobs, Elon Musk, Phil Spencer, some leaders have brand recognition all on their own. Build your personal brand by contributing columns and posts to established media channels. Host your own conferences. Network and make sure that others in the industry know who you are. Make your personality distinct and be confident in your message. You can be your own best ambassador and help prop up your brand if you’re just willing to back yourself.

Teach it

That’s not to say that your team members can’t be your brand ambassadors, too. If you’re entrusting them with customer support, sales, event hosting, or anything else that puts them on the front line, they need to be on board with the brand message. In fact, getting the whole team on board can do wonders for their motivation and sense of purpose. When you’re sharing new business plans or communicating a strategy, make sure you touch back on that brand story and what, exactly, your mission statement is. They may well understand what they’re doing it, but the brand objective can provide the why and give it a context that makes them much more engaged in their own tasks and aims.

Share it

Besides you, your team, and your marketing, there is another who can tell your brand story to great effect: your market. If you include customers in your marketing efforts, it adds more a human voice to the branding while reinforcing the legitimacy of your message. People are a lot more likely to believe other consumers than they believe marketing messages, that’s the simple fact of the matter. Ask them for their success stories, use case studies from real people, get them to leave reviews and testimonials, request they share their experience through social media. Leverage the real-life experiences of customers in whatever way you can get them to agree to. Word-of-mouth and real customer engagement is too valuable to waste.

Brand recognition makes converting and marketing more effective than ever. Before you have to sell customers on what you do, they already know it. Aim for it in everything you do by keeping it consistent, keeping it powerful, and disseminating it when possible.