Making Better Use Of The Internet In Your Marketing Strategy

Picture Source

Marketing your business online might increase your odds of reeling in customers, but that doesn’t necessarily mean it’s an easier form of marketing to master. In fact, the competition between businesses on the internet is so fierce that it can feel almost impossible to differentiate yourself from the crowd. However, with the right understanding of modern marketing methods, you can start to capture the attention of your target audience. Here are some ways to start making better use of the internet in your marketing strategy.

Target your content at specific markets.

If your business is trying to grow then it’s understandable that you’d want to widen your reach and chase potential customers in a much larger marketplace. However, it’s never wise to spread yourself too thinly when advertising your business. A targeted approach is a much better way to gradually increase your client base with loyal long-term customers. The goal is to find customers who’ll stick around rather than gaining lots of individual sales from one-time customers who don’t return for repeat purchases.

You can get better results from your advertising campaign by targeting your content at specific markets. Localizing your SEO approach, for example, is a very smart move. If you usually fail to reel in visitors with your keyword choice then it might be the result of casting the net too wide, as was just discussed. But if you make sure that your keywords are relevant to potential customers in your local area then you’ll stand a better chance of beating local competitors and growing a client base of local people.

Do your research.

Online research can also help your business to thrive if you do it effectively. For instance, you could use social media to connect with customers and find out what they want to change in the industry. Maybe you’ll even find problems that your rivals aren’t solving; that’s a chance to stand out from the crowd. You also need to make sure that your online content meets the needs of potential customers. When at GrowthSupermarket, you’ll be able to find PPC tools that could help you to keep your campaign updated and relevant to the current needs of the market. Pay-Per-Click advertising is a very effective online advertising method, but that’s only the case if you’re offering adverts and links that attract clicks. Sometimes, better tools can improve your likelihood of success. With the right research and data, you can make sure that you’re using relevant keywords to attract customers in your PPC adverts, your website, and your social media pages.

Keep content concise.

The internet is instantaneous. As a result, consumers have short attention spans (we’re all guilty of this). If you want your online marketing campaign to have an impact then you need to be clear and concise with your content. You need to get your point across quickly and effectively if you want to stand a chance of getting the attention of potential customers. For example, if you’re running an advert that links to your online store then you need to make sure the text is short and captivating. Calls to action need to be catchy and concise. “FREE trial for first 7 days” or “2 for 1 on all initial purchases” are good examples of adverts that’ll catch people’s attention quickly. You need to make sure your advertising approach fits the platform you’re using. On the internet, everything needs to be concise.

Is Technology The Key To Safer Roads?

(Image Source)

There have been some huge advancements in car safety equipment over the last few years. The sorts of tools you find in this field have been improving for a long time, and the introduction of small computers has had a massive impact on this part of life. Of course, though, even with technology as powerful as a driverless car, there can still be issues which make your time on the road unsafe. To give you an idea of what technology is doing to solve issues like this, this post will be exploring some of the options you can choose for your car, going over exactly what they can do to make you safer during day to day life.

Automatic Braking: While it has only been around for a few years, collision detection has become a standard feature on a lot of different cars. This sort of tool is designed to spot when a car might be heading towards an obstacle, applying the brakes once it thinks that you are getting too close, effectively making it impossible to crash at low speeds. Unlike other tools, this has been proven to save lives, especially when the sensors are able to pick up pedestrians which the driver hasn’t noticed.

Cameras: Over the last few years, it’s become increasingly common to find cars with cameras on their dashboards. A tool like this isn’t designed to be for creating content for sites like YouTube, though. Instead, by recording all of your commutes, you will have the perfect evidence if you ever need to use a lawyer. You can find out more about this at DolmanLaw.com today, giving you an idea of how powerful this sort of tool can be. Video is always the best evidence to have if you find yourself in a dispute.

GPS & Location: There has long been a dream amongst car safety experts which hasn’t been possible to achieve. With most of today’s cars being connected to GPS services, knowing the locations of vehicles is very easy. If each car were able to receive this information, it would make it possible to avoid all sorts of collisions, even if the drivers never know about it. Companies like BMW are hard at work trying to solve this problem for the future.

Diagnostics: Finally, as the last area to consider, it’s time to think about diagnostics, and what it can tell people far away about the state of your car. If you’ve been in an accident, it isn’t always easy to get in contact with the emergency services by yourself. With a tool like a blackbox, your insurance company can be made aware of the accident, prompting them to call for help, even if you unconscious for the whole ordeal.

Hopefully, this post will give you an idea of where technology is moving when it comes to keep you safe when you’re behind the wheel. There are loads of tools being developed in this field, and this means that roads are only going to be getting safer.

The Smartphone That Aims To Combat E-Waste

Fairphone 2 is a smartphone that has been designed to combat the electronic waste issue. It is a sequel to the first ‘ethical smartphone.’ Discover more below.

https://pixabay.com/en/iphone-template-mockup-mock-up-500291/

The original Fairphone had relative success. This phone was launched in 2013 by the Amsterdam-based social enterprise. What made it different from other smartphones on the market? Well, the Fairphone came with the promise that it would lower electronic waste, improve the working conditions for the factory staff that were based in China, and that it would not use any components that were made using minerals from conflict mines. Thanks to the 60,000 people that bought the original version of the phone, the company were able to upgrade it and create the Fairphone 2 without requiring investment from external sources.

So, what makes Fairphone 2 different from the first version? Well, the phone has been designed in such a way to combat the throwaway nature we have developed in regards to phones and other electronic items. One of the ways it does this is by being easy to repair, which saves consumers money too. The phone can be opened with ease, and it is constructed in such a manner that makes repairs more straightforward. The company has made spare parts easy to access as well. It is hoped that this will encourage people to get problems fixed, rather than throw their phones away.

Not only this, but the back cover of the phone is also shatterproof. This wraps around the edges of the screen. We have probably all experienced that dreaded moment when we drop our phone on the floor and take a deep breath as we pick it up to see if it has shattered. Well, the chances of this happening are minimised with the Fairphone 2, which in turn aims to reduce the number of damaged phones that get thrown away.

The phone, which has been co-designed with Seymourpowell, a London design agency, also aims to improve conditions for factory workers. A contribution from the sale of every phone will go to a worker welfare fund at their factory in Suzhou in China. This is where all of the phones are manufactured.

Not only this, but the business works directly with suppliers that trace their materials back to mines that are validated as being conflict-free. They ensure that every material can be traced back to its source so that there is full clarity regarding where it came from. Another unique aspect associated with the Fairphone is the fact that the company has placed a detailed breakdown of costs on their website. This shows people how much it takes to make, service, and sell the phone, ensuring full transparency. This is something we have already seen with some mobile phone contract plans like the Tracfone plans, which are very transparent when it comes to costs.

Finally, on their website, you can also take a look at the milestones they have reached so far, and their goals. For example, they have begun researching to set up an electronics repair centre, they have reached the goal of fully supporting conflict-free tantalum, and they have received a 10/10 for repairability from iFixit.

Wait, What! I Shouldn’t Do This Digital Business Thing Alone?

https://unsplash.com/photos/vZJdYl5JVXY

When you first start to think about having your own business, it can be so exciting. You can just take a laptop, an idea, and go with it. Because when you’re running a business, you can do it alone. You don’t need a team or startup money or anything else. You can just take an idea and a ton of hard work and you can make it work out for you. It really is that simple. But, there is one thing that you may want to be aware of, and that’s not to do it alone. You could, but you shouldn’t want to – and here’s why. Here are five key reasons for why you should look to work with, hire, or contact others to work on it for you.

Bring In New Ideas

The first reason is that it’s going to give you fresh ideas. Just think about it. If you’re working on things alone, you only have your ideas. It’s just you. One person – one set of ideas. And while your ideas might be great, they are just your ideas alone. When you bring in other people, you get their ideas too. And this is the most exciting part of it. Because you’re going to be able to grow things and make them even better when you get additional great ideas.

Network, Connect, Grow

And then, another really cool thing about not doing this all alone, is that you get to network. And when you’re networking it really helps you to grow as a person. You’ll connect with others that push you and help you to learn new things. And that, in turn, then goes on to help your business. So go ahead and put yourself out there to meet others that can help you to better yourself and your business.

https://unsplash.com/photos/PT0IuLU6d8w

Get Valuable Support

It’s also a huge plus for you to be able to get some help. Because maybe you’re struggling or you just not an expert on a set thing. Then getting some help on that matter will be so beneficial to your business. Get a security team or an IT consultant, like eSudo, to help you. Get the valuable support you know you need to grow your business.

Work With Key Experts

And it’s super amazing for you to be able to work with key experts that will help you to grow the business. You will be able to take on their advice and benefit from their incredible work too. And we all know that’s great for business.

Be More Efficient

And finally, one of the best and most interesting parts of outsourcing your work and connecting with other businesses and experts, is that it makes you more efficient. Outsourcing really does increase your productivity! Because when you are trying to do it all, you are stretching yourself thin. So not only are you going to get that expert work done and support in set areas, but then you are also free to put your time and attention into the things that you can do the best.

Digital Marketing In the Real World: A Primer

If digital marketing is east, and the real world is west, it may seem at first glance that never the twain shall meet. However, in the assumption, you would be quite wrong. In fact, a synergy of the two can be a hugely effective way of capturing your customers' attention and spreading the word about your brand. Read on for more information.

QR codes

One way that you can marry digital and real work marketing is to use QR codes in your campaigns and promotions. A QR or quick response code is a barcode that is expressed in two dimensions that can be scanned by a reader and direct a user directly to a webpage. Specialized readers are not necessary as this can be done via a process of mobile tagging where a smartphone camera can be used to read the code.

Picture link

Of course, this an excellent way of encouraging customer engagement, and the real strength of it is that it can be personalized for each client quickly, efficiently, and cheaply. What this means is that you can not only get them to visit a specific page but also add content and a welcome that is specifically targeted to them. Something that can be a very effective marketing technique and that you can go to www.smartinsights.com to read more about.

Digital displays and signage

Next, when it comes to digital marketing we tend to think of it as a way of getting users to visit our sites. However, it can also be embedded effectively in a real word environment too.

One way of doing this is by using digital signage and displays in brick and mortar shops and businesses. This being a method that can be far more dynamic than traditional print media signage.

To that end, many businesses invest in digital screen displays for their stores. Although, a much more reasonable yet still effective method for adding this is to visit a site like www.projecticodis.com and invest in an LED projector. This can then be hooked up to a tablet or laptop, and project images and video of your choice on nothing but a plain white wall.

Touchscreens

Last, of all, a true synthesis of the digital and physical world is the adoption of touchscreen technology in commercial businesses. Of course, this is where customers are presented with screen displays that they can physically interact with to choose a product or leave feedback about the level of service they have received.

The important thing here is that while this is a way of displaying and collecting information digitally, it also involves real-world physical interactions, as well. Something that can help to increase customer engagement levels.

Such tech is also seen as both novel, and instinctive too. Also, both positive aspects that can help commercial businesses encourage customer interaction with the intention of streamlining their processes, providing better services, and collect data that would have previously been difficult to source.   

This, of course, makes, touchscreen tech one of the most crucial tools in bridging the digital-real; world divide when it comes to marketing.

Using Your Industry Knowledge To Get Ahead

Before we get into business we sometimes think that what happens behind closed doors is a little mysterious. For example, when we go into a restaurant, we wonder about how much it would have cost to turn a building into a complex area where the look and feel of it becomes unique to the business. We consider how the marketing campaigns were probably made by experts who have concrete knowledge of how to get customers through the door. All of these things are in our minds because we feel intimidated by the question of ‘could you do it better?’. We like to think that if we were thrown into the challenge we could do it better and be more successful. However, self-doubt creeps in and that’s why we feel intimidated by the mere thought of having the existence of a food business on our shoulders. On the other hand, if you have been in the industry for a little while, you’ll know that because of how things are you can use them to your advantage to make profits no matter the time of the year.

<iframe width="560" height="315" src="https://www.youtube.com/embed/Z5EUwYy1QUs" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

Target habits

Those who have opened up a restaurant, coffee shop or bar will know there are certain quirks of doing business with different groups. In London there’s is an insatiable appetite for avocado. It's used in juices, lots of breakfast dishes and salads. If you pay close attention it's mainly eaten in large numbers by the younger generation. Do a little industry research and you’ll find the millennials that dine at food and beverage establishments will on average spend more money than their older counterparts. They will also tend to pay more for creativity and value presentation very highly for that social media snap. Therefore, create something new with a favored ingredient such as the avocado and see what price you can put this dish up on the menu for. Make it look pretty and you can make it a staple in your business.

<iframe width="560" height="315" src="https://www.youtube.com/embed/UXjTMB0GneY" frameborder="0" allow="autoplay; encrypted-media" allowfullscreen></iframe>

In season and popularity

Being in the food and beverage industry allows you to absorb what foods are popular on the mass market and what are not. It gives you clarity of thought to know that even though some foods may be in season, they fluctuate in price and can be passed over for something that is not. Taking this knowledge in popularity among taste buds, you can trade these commodities via CMC Markets. CFD trading is when you take up a position that predicts the falling or rising of a financial asset such as a commodity. This includes food so you could take up a position that believes corn will fall in price due to customers not wanting to buy a dish or food with corn in it. Flavors of the month change and so when this does happen to come true, you will make a profit based off the difference in the margin field i.e. the percentage of which the price dropped.

 

Using knowledge from your own industry shouldn’t just be for adjusting your business plan. You can use it to make money that can then be used to grow your business. Target the habits of groups, give them what they want and have shown to desire.

 

Why Local SEO Is A Must For All Businesses

If you ask people to say the first thing that comes to mind when someone says ‘online marketing,’ you can be sure that most people will say SEO, or search engine optimisation.  

However, as is the case with all things in business, SEO has progressed rapidly over the years, and with competition being fierce, companies have had to look for different ways to stand out with their SEO campaign. This is where local SEO, otherwise known as geo-targeting, comes in.

Local SEO has presented SMEs and start-ups with an effective way to maximise their profits while a lot of national businesses have also used this approach to target specific locations.

Local SEO is based on the logic that when customers do not define their geographic needs when using a search engine, the results frustrate them. For example, let’s say you are looking for a cake shop. However, when you do a search, it shows up cake shops located in places ranging from China to Belgium. This is of no use, which is why local SEO is so valuable.

With that being said, let’s take a look at the different reasons why local SEO is a necessity for all businesses today.

Drive targeted traffic to your company

Since local search engine optimisation is based on the generation of more targeted traffic to your company, you are more likely to receive traffic from local people that have the greatest chance of turning into a paying customer. One of the main reasons for high bounce rates today is because of a lack of keyword relevancy. Well, this is something you never have to worry about with local SEO.

Google loves local companies

If there is one reason why you should invest in local SEO, it is because Google loves it. Do you need any other reason? Google has worked hard to ensure that it provides user-friendly results. They view local SEO is very influential in ensuring they meet their customers’ demands.

Local SEO converts searches to purchases

Another reason why you should consider investing in local search engine optimisation is because it will cause you to make purchases. This is not something you need to take our word for. According to Go-Globe, offline purchases come from 78 per cent of local-mobile searches today. This means that for every ten local searches on mobiles, purchases are made from them at least seven of them.

You can expect a great return on your investment

This leads on from the former section where we spoke about making a higher number of purchases. Featuring high conversion rates and low expenses, local SEO is one of the most valuable online marketing methods available today. There are statistics to back this up. Did you know that every one in two consumers that do a local search on their smartphone will visit the store in question within one day? That’s not all. For those using tablets or computers, 34 per cent will visit the store within a day as well.

A great way for SMEs and startup businesses to fight the competition

In commerce, competition is omnipresent. Name any service or product, and you are going to find hundreds if not thousands of competitors in the marketplace. It is impossible for any company to enjoy 100 per cent market monopoly for a lengthy period of time. When it comes to brand loyalty, your most direct threat is the competition. Local SEO gives you a platform to increase your visibility, which helps to strengthen your brand image.

You don’t have to spend a penny

Of course, you can engage the services of a search engine marketing company or an expert online consultant, and if you can afford to do so, this comes highly recommended. However, if you cannot, this does not mean that you cannot make the most of local SEO. There are still plenty of free tools and approaches that you can make the most of until you have the money available to enlist the assistance of an expert.

Remember, it’s not enough on its own…

As you can see, there are many different benefits that are associated with local SEO. However, it is critical to recognise that this is no longer enough on its own. In recent years, Google has made an effort to make its results more user-friendly and user-focused. While local search engine optimisation caters to this, it is not sufficient without user experience.

You need to make sure that your website is not letting down your local SEO efforts. UX has a massive impact on your overall search engine ranking. This means you need a website that is easy to use and provides tons of value in terms of content. It also needs to be quick to load, which requires a fast hosting provider, and it needs to be secure, which requires a reputable online payment processer. You also need to make sure that navigation is seamless. If you do this, and combine it with local SEO, you have the perfect recipe for search engine success.
Hopefully, you now have a better understanding regarding what local SEO is and how it can benefit your business.
From driving targeted traffic to your company to beating the competition, local search engine optimisation presents you with a great way to get ahead. It is especially beneficial for small businesses and SMEs.

A Lone Ranger: What Can You Do When You Know Nothing About Running A Business?

question mark questions and answers faq answer thinking qa confused question icon quiz asking questions business back view isolated briefcase full people side businessman length body suit suitcase model boss case forward guy hold look man manager person smart stepping success tie walking green standing product human behavior silhouette font logo computer wallpaper graphics illustration gentleman brand

Picture

While you may have the appropriate academic knowledge when you're starting a business, do you need to know about the industry you’re going into? While infinite knowledge of your brand or marketing techniques may serve you well, when we have an instinct that we need to follow, it can lead us up the garden path. Think about Richard Branson, when he started Virgin Atlantic, he knew nothing about running an airline. And we can use this as inspiration to go into any business we so desire, but let's not forget, Richard Branson had money to burn! But, as he has proved, it’s not impossible to become an influencer in an alien field. So, what are the best things we can do when it comes to running a business we know nothing about?

Surround Yourself With The Right People

We can't expect to know everything, especially when it comes to the technological confines of the industry. While you may not have infinite technical knowledge, on the way to go for the best cloud service, or data storage capabilities, there are always IT support agencies and data storage recruitment consultants that you can liaise with to have a professional perspective. In many ways, surrounding yourself with the right people is half the battle. If you know nothing about a specific industry, surround yourself with people who do!

Always Conduct Research

While you may benefit from having the right people around you in every aspect, you still need to keep your finger on the pulse. This is why researching is going to benefit you, not just because it gives you a detailed based knowledge, but it's a blueprint you can apply to any other industry you plan on going into further down the line. The best business people have a working pattern that can be applied to any industry or process. Researching is all well and good, but if you don't know how this research can be implemented in your specific business, or any other business, then you need to start thinking.

Do You Really Want To Go Into An Industry You Know Nothing About All By Yourself?

Some people might consider you foolish to go into an industry you know nothing about, and you may very well be in agreement with them! In which case, if you are looking at launching a business in an alien industry, do you want to look for a co-founder? The great thing about launching a business with someone else is that you are sharing the burden, but have someone to work with closely. You won't feel like you are going it alone, because you are literally not! When you are looking for an appropriate co-founder, it's always a good idea to have someone who has the brains and attitude to work that you don't have. Having the right partner in any respect is going to help you navigate tough times.

And don't forget, when you are launching a business in an alien industry it is your sheer grit and determination that will see you through the other end. There have been many people who have been there before you. So, in many ways, you are not going it alone!

Get People Talking About Your Brand Online

A brand that is already popular online has a significant SEO advantage.

Indeed, at the core of it, SEO measures the popularity score of a specific website. Just like everybody knows the popular kids at school even if they’ve never met them, everybody knows the popular brands online – even if they’re not pre-existing customers. Consequently, the more your brand is mentioned online, the easier it is to find. However, launching a vast brand reputation management campaign can be time-consuming and hugely expensive. Small businesses need to be creative to push their brand names online without breaking the bank – in other words, if you were thinking of launching a branding campaign on Google AdWords, you might want to reconsider your options.

Additionally, customers are becoming more savvy, especially digital users. They have discovered new ways of expressing their disapproval of brands that they judge too pushy. Memes poking fun at L’Oreal, McDonald's and even more recently Nike Just do it slogan have appeared online. While some can affect the reputation of a brand, it’s fair to say that they lack the leverage to damage global brands. But they are an indication that money investing in digital branding campaigns is wasted on discerning users. Consequently, it’s essential for small companies to understand how to make the most of their presence to push their brand online without affecting their reputation. Here are some ideas to get people talking about you.

Let your customers do the talking

 

Why? For outreach and link building

Thinking back to the popular kids parallel at the beginning, the more your brand is mentioned online, the more your target audience is likely to hear about it. Indeed, just as it would be the case in a schoolyard, each specific user belong to a variety of pocket communities, or friend groups to pursue the school’s parallel. It is likely that the relevant communities might come to talk about the popular kids, aka your brand, in the right context. To put it in marketing terms, getting people to talk about your brand increases your outreach strategy, letting you reach out to relevant users in a variety of audience segments.  

More importantly, when your brand is mentioned online, you are likely to receive a link. A blogger or another website refers to your brand and shares the URL of one of your pages, creating a backlink. Backlinks, in the world of SEO, are the equivalent of a popularity high five. They grow your reputation as a brand and help your site to improve its ranking in the search result pages.

The only thing you need to clarify is how to start the conversation about your brand in the most natural way.

 

Be impactful

People talk about things that are memorable because they stand out from the crowd. Back in the early 2000s, what got Apple to make a big wave onto the market was the white cable and earplugs that came with the iPod. Wearing these was a symbol of elegance and trend. But more than just the gimmick of the cable, Apple invested in the design of a sleek and stylish package solution that has extended to all its products. The white iPhone boxes are so iconic that everyone can spot them from a distance. The first secret to getting the conversation started is to produce a package design that gets you noticed – if you’re looking for a professional brand designers team with an exciting portfolio, check it out! In the retail industry, your packaging tells the story. Let is reach the market with a wave, just like Apple did.

 

Don’t give customers a reason to complain

Most online users have 2 reasons to mention brands online. Either because they feel they have been wronged and want to warn other customers, or because they are over the moon with the experience. Ensuring that your customers have the best experience possible is the first step you need to take to promote your brand online. Your branding strategy starts with your employees, as they represent your company when they engage with customers. Consequently, you can’t afford not to invest in their development and presentation. Choose your suppliers equally carefully, as their interactions with your customers will affect your brand image.

 

Support a cause

As a business, the products or services you sell don’t only propose a solution to your customers’ problems, but they also share your values. A company that is associated with inexpensive labor and poor life qualities for its workers can struggle to maintain a positive brand image. In opposition, a company such as Who Gives A Crap, an Australian company that decided that toilet paper could be used to improve sanitation in the developing world and keep the planet as green as possible. The results speak for themselves. Nowadays, the charity sells toilet rolls, kitchen rolls and tissues across the world and have already donated $1.2m Australian dollars to help tens of thousands of people. And ultimately, their voice has been heard because the business is growing and êople keep talking about it.

 

Offer information for free

Knowledge is valuable. There’s no denying that if you’ve been following the SEO news in the past few years, you’ve become aware of the importance of informative content that is designed to help customers. The better your content, the more likely you are to get people talking about it. But if you want to land with a BOOM in the middle of a crowded market, you need to offer hyper-relevant and updated information, such as through a free online tutorial. You could discuss a product that is pertinent to your audience such as troubleshooting the latest release of Windows 10 for small businesses or how to make the most of a popular app.

 

Partner with an influencer

Last, but not least, you might have to boost the conversation by partnering with a social media influencer. However, if you want to keep things manageable and almost natural, you need to pick micro-influencers who have less than 100K followers. Carefully assess relevancy before you can approach them for a project.

 

Your brand is precious. The more online users talk about it, the more popular it gets, and consequently the stronger your business becomes. From positioning yourself as an expert who shares knowledge for free to giving your customers high-quality experience, your role is to make users want to shout out about the brand!

 

The Perfect Marriage: UX And SEO

https://images.pexels.com/photos/374631/pexels-photo-374631.jpeg?auto=compress&cs=tinysrgb&h=350

Do you view SEO and UX as separate entities? If so, now is the time to stop. Using black hat techniques, for example, cloaking and utilizing white text, as well as stuffing a poorly designed website with keywords were once successful tactics for climbing search engine result pages. However, these days are most certainly a thing of the past.

When it comes to website ranking, user experience is now one of the most critical website elements. This is because it matters to Google, quite simply. Google algorithms have changed dramatically over the years. All of the time, Google is looking for ways to make their results more user-friendly and more user-focused. If your website does not offer a good experience, i.e. it is slow to load and the content is irrelevant, your ranking will suffer.

This is something that Google made clear when it introduced RankBrain as a search engine metric in 2015. This involves making the most of behavioral metrics to understand search queries and to measure the interaction between searchers and the results. The five main factors considered by RankBrain are as follows:

  • Domain Authority

  • Bounce Rate

  • Organic Click-Through Rate (CTR)

  • Pogo-sticking

  • Dwell Time

Therefore, while there is no denying that content, links, and keywords are important, your website’s performance is just as critical.

At the end of the day, search engine bots and users both want the same thing. There is a common goal, and this is shared between both SEO and UX. You can use this to benefit your website through wowing your potential customers and moving up the search engine result pages.

There are a number of different ways you can enhance the user experience your website providers and, therefore, boost your search engine exposure in the process. Let’s take a look at some examples…

The first thing you should consider is whether or not your website design is mobile-friendly. If it is not, this is a necessity. There is no excuse for not having a responsive design. Your website needs to be easy to view and use no matter the size of the design that is being utilized.

Another important element that influences both UX and SEO is page speed. Do you really want to be forced to wait for numerous seconds for a page to load? You don’t. After all, the Internet is all about convenience. The modern day web user does not have patience or time on their side. They want what they want, and they want it now! You need to be able to provide this.

Other ways you can boost UX and SEO include delivering value with your content both in terms of subject matter and content length, as well as adding image tags and headings.

Hopefully, you now have a better understanding regarding the marriage between user experience and search engine optimization. As you can see, both now go hand-in-hand, and so it is vital to stop viewing them as two different things entirely.