Is Your Business Actually Ready For SEO?

An SEO consultant like me can do a lot of good for your website. But, ultimately, we can’t work miracles.


Sure, you might see your site rise to the first page of Google, but there are no guarantees of making any more sales – unless you’re prepped & ready to rock. With that in mind, I thought I’d take a look at some of the things your business should be doing to get ready for SEO.

Try some of them out, and you will make me (or whoever you choose) very happy indeed. 

What Exactly is Your Goal?

I get nauseated when I think of just how many businesses I’ve consulted who open up their Google Analytics account and I find out that for the past 10 years of business they have never, ever configured a Goal for their website. This is actually indicative of a bigger problem

What are your goals again?

Why do you want to invest in SEO, anyway? Is it just because everyone else is? If so, you are making the first big mistake that many businesses do, in my experience.

Ranking for number one on the SERPs is not a validbusiness goal. Neither is getting twice as much traffic as you are getting today.

Your SEO campaigns should be tied in revenue with your overall business and marketing aims so you can measure its results. Spending a small fortune on search is pointless if you don’t improve your sales, for example. So, establish your goals and use SEO as one of the many tactics you can use to achieve them.

Have You Actually Optimized Your Business Itself Not Just A Website?

It was a painful conversation. The client had sent me their email login information so I could setup Google Search console, and I got a peek at the gmail account associated with it during the process. In that moment I saw that the last three email leads sent from their site hadn’t even been opened in the two days since they’d been sent.

  • SEO can’t rescue a bad business model.
  • SEO can’t fix a lack of follow up on leads
  • SEO can’t fix a terrible product
  • SEO can’t fix a snotty receiptionist
  • SEO can’t fix poor customer service

You need to make sure you’re taking every advantage for your business. Local brick and mortars should consider POS software & loyalty programs. Online vendors should review their customer support emails for opportunities to both build time saving articles that answer common questions. Optimize your business, not just a website!

What Makes Your Business Unique?

I’ve talked to dozens of people who “want to rank #1” and I always ask them…do you really think you DESERVE to be number one? What makes you special? Are you actually communicating that in your marketing or not?

Uh...what? Make sure you're saying what you think you're saying.
Uh…what? Make sure you’re saying what you think you’re saying.

Once you know your business goals, you need to develop a strong brand message about your company and it’s value to it’s customers. Doing so is a vital part of your communication, not just to your customers, but also to your employees and the outsourced agencies you work with.

A strong brand message will help you create a stronger foundation for your keyword research and SEO content. It can also help you laser-target the right people for your campaigns. Don’t underestimate how important this step is.

If you are struggling with getting your message across, get some business communication training to help you find your feet. It strengthens your brand marketing, of course. But you will also find you can communicate better with employees – and consultants.

Let It Go, Let it Go!

When you ask an expert about their opinion in what works, you have to trust them. Ask any SEO, and they will all tell you about nightmare clients that take search practices from 5-6 years ago as Bible. Try to avoid being one of these customers, and let the expert do their thing. I know how hard it can be when you have to hand over responsibility – especially when you run a small business.

Let it GO!
Let it GO!

But if you have researched your consultant enough – which is imperative, by the way – you should have nothing to fear. It’s not just your ego you will have to give up, either. A good SEO will want access to your analytics software, sales data and a whole lot more besides. If you aren’t ready to hand over the keys, you won’t get the results you need – it’s as simple as that.

Be prepared for the long haul

SEO takes a long time to get right. You might be tempted to go for a consultant who guarantees you top spot within a week – avoid these snake oil salesmen like the plague. There is a lot of work to do when you are starting out from scratch. And, even when the consultant has given you a solid foundation, there will be lots more to come. You will need to invest in creating amazing content, outreach, constant keyword research, and a whole lot more besides.

Taking these first steps will give your SEO consultant a lot to work with – and you can enjoy better results.

So You Want To Grow Your Online Business? Here’s How It’s Done

Running a successful business is a great achievement. And these days, more and more people are doing just that thanks to the Internet boom. Getting a business up and running, and making a profit has never been easier! But what happens once you are ready to grow and develop your company so it becomes even more of a success? Well, that’s when things start to get slightly harder. In fact, many online companies get it terrible wrong when they try to expand. And mistakes at this stage can always prove fatal. To help you grow your business and increase your profits, here are my top tips.

Aim To Increase Sales To Existing Customers

It is much easier trying to persuade your existing customers to buy more rather than trying to find completely new ones. This also works out a lot cheaper for you as well, as you don’t have to work on expanding your marketing strategies too much.

Instead, just offer some more products that you know your current customers will love. If you aren’t too sure what you should be offering, go with products or services that are similar to the ones that you currently offer and don’t forget to check in with your customer service team to find out what “pain points” they hear about from customers. Solving more of your current client’s problems is more managable than trying to solve problems for people who are not yet aware of your business.

Don’t forget the value of keeping your “Churn rate” under control, the number of people you lose every month vs the number of recurring clients you keep. Many business who are trying to expand also offer reward schemes to loyal customers. This ensures that they keep on coming back for more!

Take Over Another Business

The easiest way to increase your profits and sales is to simply buy out and take over another Internet company. Maybe you know a fellow online entrepreneur who wants to sell their business for a profit? Or perhaps you have heard that someone simply wants a change of career and is ready to sell their part of an online business?

Recycle Reduce Reuse

Whatever the reason, if you have the capital to buy the business, taking over the company and merging it with your own shouldn’t be too difficult. For more advice, you can see TUPE guidelines for employers on different websites.

Don’t Be Scared To Hire A Contractor

If you have never grown a business from scratch before, it can be a fairly daunting task. And that is why many online entrepreneurs prefer to hire specialist consultants to help them increase the size of their company.

Meet & talk SEO yo

Hiring someone as a contractor is also a great way to free up your cash flow. This is because your expenses will be slightly altered. Your consultant will know exactly what you need to do in order to start bringing in large numbers of sales and profits!

Increase Your Online Presence

SEO is like scrabble

As an online business, I am sure you will have a strong online presence already. But this needs to be taken up a notch now that you are ready to expand. So you need to actually commit time and energy to your organic marketing strategy to make sure that your business starts to get noticed by even more people.

Don’t forget that there are skilled SEO consultants who can help shape youre strategies. Share current and shareable content on social media. Start blogging so your website’s SEO improves. These are just some of the ways you can take your business from strength to strength online.

Own a Restaurant? Feast on This Tasty SEO Advice!

SEO is just as important for restaurants as it is for any other business. Even if your food is the best food on the entire planet, you need the harness the power of the Internet to get the word out about it.

Plan your content carefully

Many people would say that content is the main course when it comes to SEO.  Content is a powerful tool in the world of SEO. But that doesn’t mean that you should create and share everything you can think of when it comes to content. New content needs to be frequent, yes. But it’s even more important that it’s new and refreshing. Quality beats quantity.

Believe me when I say that search engine algorithms can detect businesses going for the latter over the former. And they don’t like it one bit.

Content Theory of SEO
Source: WikimediaFlicky

Don’t neglect social media

McDonald’s. Pizza Hut. KFC. Burger King. Subway. Taco Bell. What do all these restaurants have in common? Aside from the fact that they’re all wildly popular? They all have millions of followers on Twitter. You may not think that social media is a powerful marketing tool for restaurants.

But you’re wrong, my friend! It’s just that you need to go about the practice in a very specific way. Make sure you engage in social media. But if you feel stuck, then get help from a service that manages social media for restaurants. The number of followers you have, as well as your “sharing power”, all help boost SEO. Don’t forget that Bing, has stated directly that it uses social signals. What? Bing? Yes, Bing.  Google is NOT the only game in town!

Social media for restaurants
Source: Flickr

Make sure your website is speedy

Google doesn’t want to link users to websites that load really slowly. And yes, their automated algorithm is able to tell how fast your website loads! If your website is crawling, then it’s less likely to be favored by search engines. So make sure it runs as smooth as silk.

How fast is fast enough? You should aim for a 2 second load time at the slowest.

A mistake that restaurant owners usually make? They use images that have enormous file sizes. They want to show off their food with the highest resolution photos possible. But this can lead to an overload when it comes to your website. High-quality photos are important, but they shouldn’t be several megabytes in size! You can use the Imagify plugin in wordpress, or use (like I did for the images in this post) to reduce most images by half or more.

Act Like A Local

Home is where your stomach is! When people search for restaurants, Google automatically narrows down to their specific region!

Restaurants are very local

You need to take hold of your hometown advantage, and spend some time on your local SEO efforts.

Start blogging

You may not think that a blog can do much good for a restaurant. After all, people aren’t exactly after your writing, are they? They want your food! Well, you shouldn’t underestimate people’s appetite for a good article.

You should also avoid underestimating how much Google appreciate well-written content! Enjoyable and useful blog posts are among the most sought-after things when it comes to Google’s algorithm. So get blogging, and make sure they’re good and compatable with your link building strategy.


Just keep blogging!

Get feedback

Google wants to ensure that the websites they link to are of a good quality. Of course, not every website Google finds is “good”. But they websites that show in the first page of results are usually helpful and effective. If they’re not, then that reflects badly on Google.

So you should ensure that your users are actually enjoying the website! Get feedback from the people who use your website. If you notice several people experiencing a problem, then solve it as soon as you can.

Want an expert SEO opinion? Here’s some of my previous clients I’ve worked with,  if you want a skilled seo analysis of your restaurant’s site here’s the cost of my services. Happy ranking restaurateur!

The Top Link Building Strategies in 2016

For a business trying to get off the ground, link building sounds like a nice thought, but something they could never have time to implement. Between broken link building, content marketing, and email outreach, it’s just too much to handle. It can sound impossible, but it’s not.


Today I’ll show you some of the top link building strategies in 2016, followed by an infographic from OnBlastBlog that will expand and build upon that knowledge. You’ll be an expert at this vital SEO tactic before you know it!

The Power of Link Building (Infographic)

Link building infographic

Link building has never, nor will it ever, die. It is the process of connecting your site to other sites, other readers, and other influencers. It drives everything else we do as webmasters, and it is this fundamental truth that makes it so very important. It doesn’t matter if you have a sexy, exciting product or you’re pitching steel doors, roofing or urinal dividers.

Matt Cutts, a veteran Google employee and source of SEO knowledge, once said that link building is “creativity plus sweat,” but what does that mean?

It’s all about tying your link building process into everything else you do. Your ultimate goal is to build relationships and create new and exciting pathways to your content. The more varied and natural links you have, the more PageRank and authority your website receives as well.
If you want to grow a prosperous website, then it needs links to flourish. Otherwise you’re cutting it off from the very connections it needs to grow. Knowing this, take a look at the infographic for all of today’s top link building strategies and let me know how it helped you in the comments!

Websynthesis; growing a healthy website.

Before you commit to planting a website, make sure that you have enough time to commit to the project. Without proper attention over time, your website, links and content will get stale and rot. A good amount of time would be an hour or two each week to make sure you get a successful and blooming website.

Choose carefully when you start out making your website, some breeds require far more skill and handling than others. I would encourage you to practice by making a social network site link, myspace or facebook first. These are starter projects with all the tools you need already provided.

Think About The Niche – Choose The Type Of Seed

Planting your website

Once you’ve had a little bit of practice, take a good long week thinking about what kind of output you want from your site. Just something pretty to look at, an annual website, like for a festival or event, that has it’s season and is done with?Or do you have something in mind that will be perennial and will have interest again and again. What about a site in a boring industry like steel doors or urinal partitions? They may not seem super sexy, but could yield a great amount of leads if nurtured correctly.

Are you looking for something that’s just for looks or do you want something that will produce for you?

When you’ve decided the type of website to plant, lay some ground work out first on paper for you to refer back to so you can keep track of your progress.

Preparing the soil is very important and be sure to pick a domain name that has enough room in it for your site to grow roots and spread out in, domain names can severely restrict your sites ability to grow if chosen poorly.

A lot of websites whither under the glaring sun of Google, so make sure your site is prepared to handle the scrutiny. There is always a temptation to try out “secret tips and tricks” that are supposed to make your plant grow unnaturally fast, but these almost always have side effects and can kill your website.

Get Your Site Hosting – Choose Your Soil

When you know if you want a perennial or annual site, choosing hosting is much easier. If it’s cheap and easy then so much the better for your annual site. But if you’re going long term, then consider slightly more expensive hosting, because it will give you a better structure for your site to grow into.

Helpful Hosting Guide Infographic

Now that you’ve laid your ground work it’s time to dig into that soil and plant your site. There are two basic approaches to this process, either dig in and plant a massive bulb, that already has enough nutrients to burst forth quickly, or start with a smaller site that may need time to germinate.

Naturally, your site won’t be basking in the warm glow of Google for a while, as it germinates, takes root and sends up it’s sprouts. It’s easy to get over anxious in this waiting stage and you will find yourself religiously checking it’s beginning placement in Google. Keep watering your site with additional, relevant, useful content. This could be done by starting a blog or developing a great frequently asked question section that grows over time.

Take a deep breath, and get to work on adding the best fertilizer on the market, good ol’ fashioned backlinks.

Links: Bullshit Makes Great Fertilizer?

You can use many different kinds of links to fertilize your site. These will allow your roots to spread out evenly and their link love will get absorbed into your sites overall quality. Beware, because a lot of links aren’t fertilizer, they’re bull sh*t that you’ll have to pay an arm and a leg for and will have no benefit for your site whatsoever.

Choose quality inbound links, from social networks, other local website growers, or from directories. The best being a combination of all three kinds of links, these will help your site flourish under Google.

Once your site is sprouting, it will be up to you if you want to pay for miracle grow, because pay per click can be expensive over time. You can also use way to much of it and waste your investment very quickly.

Tend to your site, check it’s roots and you’ll most likely want to encourage branches on your site. These branches may come off on different topics, and will give you more area for Google to spread it’s loving glow over. Be mindful to trim and prune over time, because your branches may get too heavy and cause your site to topple over.

Sometimes, you can graft on new branches that weren’t there initially. Be careful when you do this that you aren’t stealing other peoples branches. This practice tends to fail as the branches have little to do with your original site and will wither under Google’s Golden Glare.

A healthy website with evergreen content will yield fruits for years to come, it’s like a garden basically. Tadeusz Szewczyk

The more time you spend pouring your energy into the site, the more it will be watered and continue to grow. Once you energy mixes with the chlorophyll in your website and the warm glow of Google, you will see the magic of Websythnesis. This combining of the site and your time will begin to produce fruit or flowers depending on your original choice. Keep the site fertilized, watered and it will flourish.

So… are you ready to get your hands dirty and start planting?

That’s not SEO. That’s just dumb.

I’ve heard a lot of things over the years as I’ve worked in the unique field of SEO. Ours is an industry without a university, or valid certification program. Where sheisters claim to have the cure-all for everything, and relatives of business owners chime in with all kinds of “helpful advice”. So I sent around some Twitter DMs to other SEOs I’ve run into over the years to ask them one simple question:

What’s the dumbest thing you’ve heard someone claim was a valid SEO strategy?

Who:  Tadeusz Szewczyk   Twitter: @onreact_com Keyword Anchor Text Link: SEO 2.0

After the redesign (that ignored most of my advice) the agency exec says “now we can add some content in the footer for the SEO”.

Who: Callis Twitter: @callis1987  Keyword Anchor Text Link: Further Strategic Digital Marketing

Just last month I was involved in a respected and renowned weekly SEO twitter chat. The first two questions were along the lines of “what can I do to avoid common indexation issues?” and what “what can I do to avoid common content duplication issues?” At least 3 people for each question answered “Use schema markup”… Schema has plenty of uses of course, but if your site isn’t getting indexed correctly or has content duplication issues no amount of schema is going to fix that. It’s the new buzz word.

Who: Tanner Petroff    Twitter: @tannerpetroff Keyword Anchor Text Link: SEO 2.0

[Client said that] “I’m spending $5k/mo on AdWords so I get better natural search placement, too.”

Who: Kaltronis   Reddit: /r/BigSEO

Automotive SEO has not improved much from 2009. We still have vendors claiming you don’t need responsive websites, pagespeed is of no concern, duplicate content across hundreds of sites is par for the course, and no SEO should cost more than $1200 a month. It’s a crazy isolated space that spends all the money, and gets the finest techniques of five years ago. *There ARE a few good companies, but they cost a premium (Just like every vertical)*

Who: Jason Brown  Twitter: @keyserholiday Keyword Anchor Text Link: Orange County SEO

[I was told] that clicks on pages matter more than any other SEO process. The site owner had each employee clicked though 50k pages a day. No joke.

Who: Steven Macdonald  Twitter: @StevenMacd0nald  Keyword Anchor Text Link: Conversion Rate Crash Course

An SEO guy to my client said “You only have 200 pages. That’s not enough pages to rank in Google!”

Who: A.J. Ghergich   Twitter: @SEO Keyword Anchor Text Link: Content Marketing Agency

Here is a dumb thing I actually see over and over. You have a brand new site focusing all their “SEO” efforts into on-page optimization and site architecture. They obsess over title tags and the perfect H1, flawless canonicalization etc. etc.

6 months later they label SEO as snake oil and move their focus into direct sales channels. On-page optimization is vital…but only if you are earning the links that make Google trust those optimizations.

A new site should really focus 80% of their efforts on link earning not keyword tweaking.

Who: Matt O’Connor   Twitter: @OC2015

That you needed to put keywords in white text, on a white background on relevant pages that needed to rank highly.

Who: Don Rhoades  Twitter: @TheGonzoSEO Keyword Anchor Text Link: Search Marketing Savant

I’d have to say “just create great content” meaning: you don’t (shouldn’t have to.. whatever) do any link outreach to your “great content”. I think Paul May crushed dem skulls of that crowd when he wrote about fairy dust.

Who: Wayne Barker Twitter: @wayneb77 Keyword Anchor Text Link: Boom Online Marketing

I guess we are talking tactics over strategy here. It’s often a case that I may infer what has been said by the actions that the unnamed take part in. A common one is that blogging is a solid tactic in isolation from other work. We are currently combining, rewriting, deleting and editing the blog of a client whose last company pumped out average post after average post. Frustrating.

Another is quite prevalent at the moment and that is going big wins everything. Going big can be good if you are really confident that you have tapped into something.

There are just loads and loads of them. “If you are doing PR well you don’t need an SEO”, “You don’t need technical SEO”.

If someone says something can be done in isolation and without tapping into other channels, or without other people involved is BS.”we can do your SEO without input from client or their staff” is a bullshit strategy.

Who: Zak Nicola   Twitter: @ZakNicola

A guy thought that it would be smart to take a car dealership website and break it up into five URLs.
One URL for new cars one for used cars one for service and one for tires and one just for the dealership info. The top navigation would link out to the different URLs and would swap it out depending on which you are all you were on.

His idea was that having five different websites would gather more traffic and that the linking between them would help increase rankings. He basically wanted to take all the pillars of relevant content that are under the category of being a dealership and break them up into individual sites and linking out it just was a bad idea. This was before the EMD update, and it had some legs for about 6 months. But he held to this tactic after the update even in the face of being sandboxed across thousands of dealership websites.

So heard anything stupid recently? Add a comment or DM me on Twitter to get your answer added to my list.


Musings on Service Area vs Location

So I have this Nashville roofing client( Hell yea that’s a followed anchor text link to them. Not sure when we got so scared to link out! But that’s another rant for another day.)

Annnnyyyyways, they do roofing for Nashville and it’s surrounding cities, but they happen to have chosen an office located in Hendersonville, a small suburb North of Nashville.

Of course, when we connected he wasn’t ranking organically for any Nashville area related keywords or phrases in the first page. Nor was he ranking in maps, outside of Hendersonville.

He was more and more worried that given his competitors closer locality to the centroid he was never going to be able to rank for Nashville queries in Maps.

 My View On Service Areas

Here’s what I suggested we do. Change his location to a service area, improve his website, build local links AND cleanup and expand his citations at the same time. Once we started surfacing organically for Nashville queries, then we would look to see if our Map rankings followed suit. If not, then we would look into opening a new office in Nashville proper, and build out the citations for the new locale.

What would you have done?

My View On Brick & Mortar

Another person I recently talked to was Jeremy who runs a Nashville residential & commercial cleaning company called The Cleaning Executives. He DOES have a brick and mortar office location, but really does provide services at his client’s location. So in this situation, I recommended we check for his citations…of which he had 3 or 4. So we checked out the top ranking competitors with Bright Local’s citation tool  and came up with a game plan to get 2x as many citations as the top competitor.

Get A Rough Estimate of Potential Organic Traffic With Excel

Updated: 3/9/2017

I was just wondering earlier on Twitter if it’d be possible for a tool like Ahrefs or SEMrush to take my list of keywords and give me a ~guestimate of just how much traffic you could reasonably expect from them. After all if Gary Vaynerchuck says I need to “figure out how that business makes money in the next six minutes.”[1] then I should get to it, right?

Here’s A Google Spreadsheet That Estimates Organic Traffic Potential

So while the new 2.0 Keywords tool from Ahrefs does do a single keyword traffic estimate of traffic it’s not a bulk or list tool (yet!) I have created a spreadsheet populated with real data for Nashville dentistry with some simple formulas that you can duplicate and then adjust & apply to your own keyword list. ** I created this for some client research but realized it might be cool to put it out there for others to utilize the idea.

Rough Organic Keyword Traffic Projection Spreadsheet

Here Are My Assumptions About Clicks

I was watching an Ahrefs video on keyword research and he shared their assumption about SERP click behavior: They estimate 50% of est. traffic volume per keyword flows to the top 3 ranking domains. I really forget what they sourced that from…maybe they can comment on the post with their source… ANYWHO!

So I took that assumption a little further and estimated:

  • #1 would get about half of overall volume so that’s 25% of traffic
  • #2-3 would get about half each of that half so that’s 15% of traffic
  • #3-10 would get 50% of traffic divided by the 7 rankings
  • #11 and below can assume 0 traffic

Want to learn more about my approach to SEO and the measurable metrics businesses should use to track their online marketing success?

Download My SEO Metrics eBook For Free

My Assumption About a REASONABLE expectation

No. You don’t get to rank #1 across the board. It’s NOT reasonable to expect out of most SEO campaigns.


So let’s paint a rosy, but maybe reasonable picture:

Let’s say that 25% of your keywords get to #1, 50 are #2-3 and 25% are #3-6

If you are more of a pessimist, or the client isn’t offering that much budget or it’s a rough neighborhood for competition then revise those down on the spreadsheet.

  • For 25 Nashville dentist keywords the estimate volume was: 2,540 per month
  • Using my assumptions above I estimate a reasonable ownage of the SERP would net: 458 Organic sessions per month, not including BRAND or LONGTAIL keywords.
  • Multiply that organic traffic by your site’s Organic Conversion rate (if you don’t have access to Google Analytics or have goals configured then you can assume between 2.5% and 5%) to get your est. # of leads. 22 Leads
  • Multiply your est. leads by your estimated Close rate on leads (differs wildly for every niche, I just used 50% arbitrarily) 11 clients
  • Multiply the number of leads by the average Revenue per new client/sale (I assumed $1000) and BOOM You have the estimated organic revenue increase from a “REASONABLE” result of an SEO campaign.  $11,000
    • You need to keep in mind that some of your revenue from those clients might be upfront and some of it might be recurring or monthly revenue. If you have monthly recurring revenue from your clients, then you should take the needed time to figure out your “churn rate” to come up with an idea of how long you usually keep your customers.

      “When you’re figuring out your churn rate, especially at an early stage in your business, the process of acquisition should be taken into account. I.e. Your friends, family or close business referrals are going to have a different shelf life compared to clients you’ve won on your own merits, so to speak” – Chris Sipe of Gigamunch, an international meal delivery service startup based in Nashville.

      1. Btw that Vaynerchuck quote was from this coworking space‘s blog.

Nashville SEO “Group Therapy” Session #2

Depressed about your website’s current lack of rankings and traffic?

Frustrated with your conversion rates?

Are you feeling sad, lonely and confused about SEO for your business? Why not get together and talk it out.

Join me to talk out your current SEO frustrations in a friendly group setting. I’m more than happy to chime in with my own suggestions and advice and give you the opportunity to hear from other Nashville small business owners who might be struggling with the same issues. So come join me, and whoever else shows up for some FREE SEO CONSULTING. 

Where:  Thistlestop Cafe  – West Nashville
5128 Charlotte Ave, Nashville, TN 37209

When: Wednesday, 9am, CST

What: A friendly meetup to talk about SEO

How much: Free!

Properly Leverage Tags in WordPress for SEO Glory

Tags can lead to useless stub pages because each time you make a new tag, it makes a new page. If you’re not careful then you just endup with pages where that same single post appears on 5-10 almost completely duplicate pages. This is bad for users and bad for Google, since they’ll have to crawl that page and disregard that page as having no unique value.

This leads to the most common suggestion: Block them via Robots.txt

Blocking Isn’t ALWAYS The Solution

There’s times however when blocking those tag pages is missing out on creating useful, relevant pages that users and Google will find valuable!

When To Embrace Tags

If your Analytics show decent levels of traffic to certain tag pages, then you might have a good reason to unblock those pages.

If your categories can’t capture a very useful aspect of the content that your users want to find then use those tabs as a secondary method to surface that information for Google and users.

How to Optimize Your Tags

  • Limit their numbers. Think out specific use and don’t just throw them around. The closer you can get to just 1 tag, the less chance of making useless stub pages.
  • Add unique content and call to action to those pages. Turn them into worthwhile landing pages for your site!
  • Update those default Yoast meta titles to remove “Archives”, YUCK!

My Client Example:

One of my clients does property management, and their blog was a mess with over a dozen tags on EVERY post and 2-3 categories too! We initially were going to dump them but realized that using tags for highlighting the City & State was useful for users and search engines too!