In this day and age, when most of us are glued to either a laptop or a phone, a business website can be an incredibly potent marketing weapon.
The trouble is that it’s not enough just to have a site.
You need to have a brilliant website that will blow your clients away. If you’ve experienced a downturn in sales, or you’re attracting traffic, but not converting visits into sales, it’s worth asking if your website is throwing a spanner in the works. I.e your website might suck.
First impressions count
In business, first impressions count for everything, and this doesn’t just relate to looking smart for a meeting or turning up to a job in a shiny, branded van. If you’ve got a website, and you want it to be an integral part of your marketing strategy, it has to look the part. It takes the average customer around 7 seconds to form that all-important first impression.
If your site looks dull, the homepage is stuffed with paragraphs of text, or it’s hard to decipher what’s going on, this could be a major turn-off for potential clients.
Visit your site, and put yourself in your customer’s shoes.
Are you impressed by what you see? Or is there room for improvement?
If you’ve tried to design your own website, but you’ve failed to succeed, it’s worth contacting a web design agency for advice.
Protecting your customers
Online business is thriving, but security is an issue for many consumers. If you sell products online or you gather or store information about your clients, it’s vital that they feel confident that they can trust you. Your site should be 100% secure. If you have concerns about cybercrime or you’d like to beef up network security at your business, get in touch with companies like Red Key Solutions.
Experts can review your current policies and systems and provide suggestions to make security more robust. If you’ve got customers who want to place orders but they’re not completely sure that your business site is safe, you’ll almost certainly lose out.
It’s also worth working with experts to ensure your site runs smoothly and to reduce the risk of downtime, as time is money.
Enhancing customer experience
Creating a spectacular website doesn’t just involve choosing the right theme or layout. It’s also wise to pay attention to the user experience.
You want your customers to enjoy the time they spend on your site, so that they’ll tell their friends and come back again next time they’re looking for products or services.
Make it easy for people to find what they’re looking for, mix up styles of content to make pages more appealing, and engage with your client base through social media and options like live chat and instant messages.
It doesn’t matter how much traffic you generate if the end product doesn’t deliver.
You don’t want streams of Internet users to visit your site and then close the pages straight away because your virtual shop window looks drab or the links don’t work.
If you’re keen to drive sales, working on your website could make all the difference.