Building Trust In The Digital Age Of Marketing

Business can be a very tricky thing to balance when you’re first getting started. You have to work incredibly hard on the projects you get, proving yourself as someone people can trust especially if you’re providing digital services where the client can’t directly see the results of your efforts like a roofer or carpenter.

Along with this, though, you also have to make sure that you’re not making idle promises. It can be very easy to quote an estimated time to someone and have other work cause delays, and this is just a single example. Let’s explore how trust can be built with your clients as a digital provider.

There are a lot of risks which come with making promises you can’t keep in business. Unfortunately, customers won’t be happy with the excuses you give them, instead expecting their goods, services, or other purchases to be ready the moment you suggested. Below, you can find some examples of the impact failing to meet this demand can have.

Word travels very fast about businesses, even when you’re still small and growing. The impact this can have on your sales is huge, and it’s something you have work hard on, pushing to improve your reputation all the time. Especially when there’s businesses like Yelp and Google who are eagerly collecting feedback about people’s experiences with businesses.

Making a promise you can’t keep will have a huge negative impact on the way customers feel about you. A PR agent can help you with this, but it’s also worth doing some research for yourself; this area is a very broad one.

In some cases, the promises you make could impact other jobs a very long way down the line. For example, an e-commerce company needs a website when they first launch, or they can’t sell their goods.

If the designer failed to meet this goal, they could lose the company money. Profesional risk indemnity insurance can solve this sort of issue for you, protecting your business from claims of liability. Along with this, though, you should also be working towards avoiding it altogether.

As the result of both of these issues, companies can easily find themselves without any customers.

Making people’s lives harder will be well-documented, and a lot of people will know if you make mistakes. Most bad customer situations can be solved with the right attitude and words. This gives you the chance to get yourself out of a mess, but you’ll have to take the right action, and it won’t be easy.

Once you have an idea of the problems your business could face if you make unrealistic promises, it’s time to put a plan in place to help you avoid them going into the future. Below, you can find some methods to help you with this. Of course, though, you will have to do most of this for yourself.

  • Manage Expectations
  • Set appropriate timelines
  • Use Your Time Wisely
  • Include Adjustments For Challenges

Don’t Set The Bar Too High For Yourself

Most people have no idea how long a job will take unless they have experience in the field. This gives you an excellent chance to bend and change your estimates to give yourself a little bit of extra time.

When taking on a big project, a month can easily disappear before anything is done. To avoid this, promising something late and delivering it early will only impress people, making them think you’ve done the work quicker than expected.

Keep Track of Your OWN Time Usage

Time management skills can also go a long way to improving the estimates you give people. As you get to know your habits better, you will slowly get better and better at giving accurate quotes. To enhance this, it’s a good idea to monitor the time it takes to do your work. Even when you’re not being paid hourly, you should always make sure that you’re recording your hours,

Remember about Murphy’s Law

Finally, it’s time to think about the outside forces which can impact the work you’re doing. In a lot of cases, you’ll also be waiting on people to get work done for you, and this has to be considered, too. Emergencies can occur at any time.

You won’t have the chance to prepare for them before a job and have to think about this when you’re making promises. Most people will be completely happy with delays, as long as there’s still time for the job to be done, and they know as soon as possible.

Hopefully, this post will inspire you to start working harder on the time you put into the estimates you give your customers and the promises you make. In business, a company is only as good as the work they produce.

So, if you are making mistakes with this all the time, it will almost certainly cause you some issues, and solving them could be much harder than avoiding them in the first place.

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