If you have had a digital marketing strategy in place for a while, then you will know one thing for sure; digital marketing and SEO changes all the time. Even more so now that you can be specific with your SEO and get some local SEO for your business too.
Being able to optimize your on and off-site SEO for local regions can make a massive difference when clients and customers are looking specifically for local businesses.
Small local businesses are seeing increased competition and if you’re not on top of your local SEO game, then it can put you behind. Especially if your competitors are already doing it.
So here are some tactics to improve your local SEO game. When local people are looking for your services, you want to make sure that you come up as an option.
Titles and Meta Tags Still Matter
Titles of online content and meta description tags are still relevant, even when it comes to local SEO. They are part of the HTML that will show to search engines what your web page or content is about.
Your title and other descriptions will be the things that come up in search results. It can look almost like a small advertisement when you do it, with tags being around fifty words that fits into the space. So think carefully about the words that you are choosing.
Get Into The Local SEO Ecosystem
Around four out of five people that are looking to buy online, will use search engines for a local search. Gone are the days of people scouring the phone book; it is all about online.
But for many small businesses, they haven’t even claimed that vital online space to say ‘look at me, this is my business and I’m in your area.’ So make sure that your business gets listed online in directories like Yelp. It will help you to get more noticed, for sure. Heck, you can get these done at Brightlocal for $2 per citation.
Get Your Social Media Up To Scratch
Having your social media profiles up to date and looking good can be another important aspect of sorting your local SEO. Potential customers are likely to look at your channels, to see your content, as well as any potential reviews. So making sure that it states where you are in the world is very important.
If you’re not too sure what to be doing when it comes to social media and SEO, then you could always outsource to a company like 180 Fusion who might be able to sort it all for you. You don’t want to miss a chance to get plenty of potential customers.
Claim Google My Business
If a customer was to do a Google search for your business specifically, then it can save a lot of time and effort if you have claimed the Google My Business (GMB) page.
It’s free to do and it will come up with your business address, contact details, website, reviews, and things like opening hours. So again, another good opportunity not to be missed. Especially since it’s the doorway to getting your “branded” SERP to be all that it can be.
Engage with local organisations and communities
If you can be seen to be active within the local community, it can help with growing branding, sales and assist consumer advocacy. There are lots of ways to do this, and the best way will depend on your type of business.
Sponsorship of local events or donations to local charities, schools and public organisations can give you an opportunity to earn some links to your website as well as local news coverage.
There are plenty of content-based ways of engaging with local communities too. Look for ‘content gaps’ in local search where you feel you can offer something worth while. A ‘content gap’ might be that there’s no website that features a local events calendar, or there’s no content about the best coffee shops in your area.
This idea should ideally be related to your business services, but even if it’s not directly related there are worthwhile SEO benefits that can come from publishing content for the general local audience.
You want your business to be top-of-mind when someone in your local area thinks about your type of products, and by furthering your brand by reaching into areas of the community you wouldn’t otherwise be found in, you’ll be the first company they think of.