The thing that I love about search engines is that common sense rules the methods they use to determine value. It’s common sense that if you’re providing valuable content for website visitors about a particular topic, the search engines will view that positively and increase your relevancy to the keyword.
This brings us back to the concept of keywords specific to a geographic area, I’ll call them Geo Keywords for short. When your business is based around a Geo keyword, you have a open door for content writing that you shouldn’t ignore. Your opening is that when you have a Geo keyword, you aren’t competing against all of the people across the world for the term.
Look at the term “Content Writing Advice“, the search engines are going to look for information relevant to Content, Writing, Advice, Content Writing, Content Advice, Writing Advice, and other terms that are relative to that area of information on your website. This means that anybody, anywhere who posts information to the world wide web that the search engines see is going to be competing for that keyword.
Now lets take a look at “Riverside Content Writing”, now the search engines are going to look for content writing, but also for your relevance to Riverside. The advantage is that you have now narrowed down your competition from a international scale where large companies are most likely going to dominate, to a more local scale where your competition less fierce.
Relevance to specific area
The second advantage to Geo Keywords is that you have a term of relevance that has large amounts of information available to you to use. You can go to city hall and pickup a fly-er on the city, pick up a book from the library and like we learned in our public school system, paraphrase to success! This approach makes writing content half as difficult to achieve, because the research is done for you already.
This also applies to your strategy for your site visitors. If your a real estate agent, and are trying to get people to buy homes in your area, having unique relevant content about the community they will be moving to is paramount to capturing out of state buyers. Having that content at your fingertips just makes it easier for you to build up your content.
Good Night and Good Luck