Few websites are plain bad – they’re just plain boring. Here are seven tell-tale signs that your website is dull and how you can spice it up to get more visitors engaged and more visitors returning.
The Bounce Rate is High
A clear sign that people aren’t interested in your website is a high bounce rate. This is when visitors only stay a short duration on your website before looking elsewhere.
Some websites get lots of visitors but none that stay any longer than a few second. This shows that you may have good search engine rankings and a good web presence, but your website itself isn’t gripping people. Of course, this could be for a variety of reasons (of which are listed below).
You can use tools such as Google Analytics to look up your website’s bounce rate.
It’s a Blah Template Job
A lot of people now use sites like WordPress to build their own website for free. These free website builders offer templates which you can use to build your website around. Whilst relying on a template is easy, it can risk your website looking identical to fifty thousand other websites. As a result, it can look boring.
You’ll know if it’s template job if you built the website yourself. If you got a professional to build your website, but you still suspect that it was built using a template, you can read more here to help look for extra signs.
It’s possible to still start with a template, but edit it enough to make it your own by adding extra plug-ins and messing around with the layout. Alternatively, you could get a credible website designer to build you a website from scratch with no template use involved.
It’s All Text, No Images
In the early days of the internet, it was common for websites to rely heavily on text. Nowadays, large walls of text are a turn-off for most people. Unless your website is a blog dedicated to in-detail discussion, few people will have the patience to scroll through large chunks of text.
The most effective way to break up this text is with images. Modern website prioritise space for images over space for text. In fact, most homepages are now largely dedicated to an image. This gives your website more visual oomph, helping to draw in the reader.
There are many other ways to break up text. You could try using infographics, videos, bullet points, call to action buttons and even graphs to help make your website look more exciting. Even regularly using paragraph breaks and allowing room for some white space can help to text to look less intimidating.
The Language is Overly Technical
A lot of websites – particularly company websites – can rely too heavily on technical language in order to come across more professional and more knowledgeable. Sometimes this technical language can just come across pretentious and impenetrable, preventing people from wanting to read further.
Unless your website is aimed at a niche that is likely to know all this fancy lingo, try to communicate in layman’s terms to get people hooked. Don’t refer to yourself as a ‘human resources procurement company’ when ‘recruitment’ will do – you’ll put off customers who may feel they’ve arrives at the wrong place.
To determine whether your website is written with too much technical jargon, consider doing some market research with some strangers and asking them to tell you what they think your website is about – if they can’t decipher what you’re writing, it could be time to simplify it.
The Fonts and Colours are Generic
Certain fonts and colour schemes can also be too familiar, preventing your website from standing out.
Popular examples of generic fonts include Times New Roman and Comic Sans. Such fonts could make your website look amateurish given that they’re used practically everywhere. This website has some great fixes for these boring fonts.
As for boring colour schemes, think beyond black and white – the minimal look was popular a couple years ago, but nowadays it feels very plain. Whilst you shouldn’t opt for too many gaudy colours, there are many ways to bring your website to life with a splash of colour. This site offers just a few inspirational colour schemes to play with.
You Never Update Your Content
When it comes to attracting return visitors, it’s important that your website is regularly updated – if it’s just the same content as before, your customers aren’t going to want to come back as you have nothing new to offer them.
The easiest way to keep your website regularly updated is to start a blog. You can create regular blog posts on topic surrounding the theme of your website. Alternatively, if it’s a company website, you may be able to advertise seasonal deals and add new testimonials.#
Your Website Takes Ages to Load
Slow loading websites can also put off visitors. If you have to wait thirty seconds to fully load each page, it could be time to look into tools to identify site speed issues and monitor them.
Slow loading times could be the result of too much code. Heavy use of plug-ins, videos, animations and high resolution images can often lead to slow loading times. Where possible, try to keep each page simpler. Rather than having multiple videos on one page, divide them up onto different pages. Similarly, if you’re relying heavily on plug-ins, consider whether it might be better to code a website from scratch so that you can cut down on the amount of code.
A slow loading website could also be the result of the server you’re use. Whilst it can be more costly, you could consider switching to a private server rather than sharing a server with lots of other websites – this is likely to reduce your site’s loading time.