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When it comes to growing your business, marketing really lies at the heart of your success, so although it can definitely feel quite overwhelming and scary at times, it’s important that you don’t allow it to fall to the side because if you want to grow your business and be able to make money from it, then you’ll need to start accepting that marketing is what will allow that to happen.

As mentioned above, marketing can be overwhelming and confusing sometimes, but it’s really not that difficult to understand or implement, it’s simply that nowadays thanks to the rise of the internet and online marketer there are so many people thinking that they can just tell everyone that their strategy is the next big thing, and with so much conflicting information available, it’s difficult to know who to trust and listen to, so in this post we’re going to share with you some of the most simple, yet highly effective marketing strategies for growing your online business.

Blogging:

If you spend a lot of time on social media listening to aforementioned online marketers, you’ll likely have heard at some point how blogging is dead, and whilst there are certainly other ways to reach your audience online, blogging is far from dead when done right – the problem is that most people are not doing it right, so that’s what causes the problems and leads them to believe that it’s dead simply because they haven’t figured out how to make it work for them.

Especially if you’re looking to drive organic traffic to your blog through things like SEO, then blogging is truly the best way you can do this. If the ins and outs of SEO are confusing for you, then you should perhaps look at hiring a Search Engine Optimization agency like seoexplode.com who can take care of this for you and ensure you get the best results.

Social Media:

Social media is definitely right up there when it comes to the must-use strategies for growing your online business and because of how affordable and accessible it is, you’re basically leaving money on the table by not using it or learning how to make it work for your business. The first step when it comes to using social media for your business is understanding your ideal client so that you can identify the platforms you need to use in order to reach them – there is no point in using Instagram every day to market if your audience are on Twitter or Facebook.

Email Marketing:

If you have an existing audience built up, for example as a result of your blogging or social media strategy, then the way you build and nurture relationships with those people is through email marketing. The great thing about email is that it feels a bit more personal than other forms of online marketing, so it’s a great way to build trust and relationships with people who you’re hoping will become your customers after you’ve been sending them lots of value through your emails and blog posts.