There are many ways in which websites can turn people off in 2019. The fact is, if all of the elements of your website are not working as one to give the user a great, useful, and enjoyable experience, they are going to be turned off by your site. Below, we’ll take a look at some of the most common things that turn people off your site and could cause a higher bounce rate.
Your copy is an extremely important part of your site – some would say the most important part of your site. It needs to be written in such a way that people find useful and informative. It should excite them and get them curious about your product/business. It should answer their questions honestly. It needs to work hard for you! Your copy should never, ever, be misleading, however. Don’t say things about your business/service that just aren't true in an effort to grow. Transparency and authenticity is key, and people will often sense claims that are too good to be true.
Poor Site Design
A poor site design reflects badly on your business, unless that is the sort of image your brand is going for. This is why many companies hire a professional web design agency to create something attractive and dynamic that suits their business. A poor site design can tell people things you don’t want it to about your brand and put them off ever returning again.
Your site might look great, but maybe your branding isn’t quite hitting the mark. Working with experts who have experience in branding could be a big help to you. You need to know exactly who you are as a brand, what your values are, and who you want to appeal to. Only when you know all of these things can you create an effective brand that will do the job you want it to do.
Being Too Difficult To Use
Your site should be easy to use. The navigation should be smooth and simple, and it should be easy to find whatever it is the person using it is looking for. If they can't, they’ll quickly get frustrated and leave. People don’t have a lot of patience for sites that are hard to use these days.
Not Enough Information
You don’t want to overload users with too much information at once, but you definitely need to include plenty of information to inform them and help them figure out that working with you is the right thing to do. You should display transparent pricing, contact information, and anything else that they might want to see at a glance. If these things are too hard to find, it’s unlikely that they will trust you.
No Social Proof
Social proof is a huge help for businesses in this day and age. People often want to see social proof before they decide to work with a business. They want to know that real people have worked with them and had a good experience. This is why being on Facebook, Instagram, and other social sites and linking them with your website is imperative.
Slow Load Times
Slow load times is an old peeve but still a very relevant one. If your site is taking ages to load (and ages in this day and ages is literally a few seconds), they are going to leave. Attention spans are getting shorter and people are used to getting to where they want to be online in a few short moments. Make sure your site isn’t slowing them down.
No site should have pop ups in 2019. You need to make sure your site is safe and secure and that your users aren't going to find themselves with a virus or some unsavory secret tabs open in the background once they have finished browsing your site.
Loud Sounds/Automatic Music
You might think it suits your brand, but people do not want this. They might be on the train or bus, they might be at work, they could be anywhere. The last thing they want is for this to notify everybody of what they are doing.
Not Responsive on Numerous Devices
People like to browse on their mobile phones and tablets. They still use laptops and desktops, but making sure a site is responsive is more important now than ever. If they have to pinch and scroll for miles, they’re probably not going to come back to your site again.