There are billions of web users out there. While many of them may not be interested in the products or services you’re selling, there’s every chance that online marketing could open you up to a much larger and more diverse audience. If you haven’t cracked the digital marketing code yet, and you’re hoping to capitalize on the growth of search engines, online shopping and social media, here’s a handy guide to convert your business into a web wonder.

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Invest in expert web design

Consumers make decisions based on aesthetics, design, and usability several times per day. When it comes to buying products or exploring local businesses online, web users want swift results, a pleasant, enjoyable experience, and a seamless research or purchase process. If you have a dated website, your site is very basic, or there are issues with loading speed or links or content that are no longer relevant, don’t waste any more time. Unless you have expertise in web design or an in-house marketing and development team, it pays to hire a web design agency. Experienced designers will be able to conjure up ideas based on your brand ethos and your target market and ensure you have a slick site that looks fabulous. A professional website will make it easier for customers to find what they want, but it will also create the right first impression, helping you to increase your chances of converting leads.

Promoting your site

Once you’ve built your website, the next stage is to draw crowds and boost traffic. There are several ways to do this, but perhaps the most effective is search engine optimization, or SEO. Google processes more than 40,000 global searches per second, and if you’re not currently taking advantage of this flow of traffic, you might be surprised at just what a difference a targeted, results-driven SEO campaign can make. With SEO, the aim is to climb the search rankings to ensure you occupy the desirable top spots on page 1. Over 75% of search engine users don’t make it past page 1 of the results, so the higher your links, the better. If you don’t have marketing experts on your team, it’s wise to explore the option of outsourcing. You can also promote your site via social media platforms. Research trends within your target demographic. Facebook is the most popular social media channel, but apps like Instagram and SnapChat are much more appealing to younger audiences. Match the platforms you use to your ideal customer.

Enhancing your profile

Branding plays a crucial role in increasing sales and encouraging people to talk about your business. As a business owner, you want online clients and shoppers to form a positive impression when your brand name crops up, and there are multiple ways you can enhance your profile and your reputation. Put your customers first, make sure you are able to deliver on your promises and work on a USP that is likely to appeal to your client base. If you sell clothing that is made from sustainable materials and you’re looking to attract more young customers, for example, you could support an environmental charity or back a campaign to reduce plastic waste or encourage recycling.


There’s a tremendous amount of competition out there, but the web offers incredible opportunities to increase sales, attract new customers, and put your brand name up in lights. If you’re struggling to make it online, hopefully, this guide will point you in the right direction.