You’d hope that after you’d put in so much effort into building and developing your website, that you’d be able to sit back and wait for all those visitors to stop by and check out your little corner of internet space. But it doesn’t always happen that way.
Even though you hope for the best, there are no guarantees that you’ll get the kind of ROI on your SEO efforts that you’d like to see. The good news is that the issue is usually something that can be solved. Below, we take a look at a number of common mistakes that website owners often make. Take a look, and make sure you’re not committing any!
Your Website Lacks Focus
You might have a lot of awesome content on your website, but do you have enough focus? It’s best to concentrate on just one topic or theme. For example, a general lifestyle website, which has articles on how to stay hit, be happy, and so on.
It would look strange if such a website then started commenting on, say, conspiracy theories or something.
In general, it’s best to go in-depth into one subject rather than have an overly broad approach; you’ll only be able to skim the surface if you’re trying to cover every subject.
Your Website Lacks Usefulness
People don’t just mindlessly spend time on websites. They spend time on them because they find it useful in some way. It could be entertaining, it could be inspiring, it could have a lot of information that’s hard to get elsewhere.
When it comes to running your website, you’ll want to think: how useful is it?
A website isn’t the place to go on an ego trip, and just create something that YOU enjoy. It should be designed primarily with the audience in mind.
So ask yourself:
- what are my visitors getting from my website that they can’t get elsewhere?
- What would be their motivation to visit your website not just once, but repeatedly?
You’re Not Ranking & No One Can Find You
You could have the greatest website in the world. It could be useful, well-designed, full of awesome content — you name it, the website has it. But that’ll count for nothing (well, little) if web users aren’t able to find you.
Creating the website is one half of the job; the second is ensuring that it finds its way onto people’s screens. If you’re not showing up on the search engines, then you’ll be severely reducing the number of people who can visit your site.
That’s why it’s a good idea to work with a company that offers SEO services. They’ll help ensure that your website has everything it needs to end up toward the top of the search engine rankings.
If you don’t, then how are they going to find you?
Utilize a Decent Design For Your Website
We all make judgments, every single day. We can’t help it! When it comes to judging people, it’s a good idea to take a step back and ensure we’re looking past those initial thoughts.
When it comes to websites, there are no such rules. If a website looks like it’s committing some serious design crimes, or it looks like it belongs in the early 2000s, then people will — probably rightly — have their doubts.
Your website doesn’t need to have cutting edge looks, but it should at least look like it belongs in the modern world.
Ditch Annoying Website “Features”
It’s hard enough getting visitors to your website, and especially repeat visitors.
Why would you do something to annoy them? It’ll only make them want to leave. Yet there are websites who do this all the time!
If you’ve got too many annoying pop-ups, or use emotionally manipulative wording to get people to sign up to your newsletter (such as “No, I don’t want to be an attractive person”).
Autoplay videos, especially ones that have sound, are to be avoided. If someone wants to watch a video, they’ll hit the play button.
No One Engages With Your Site Content
To run a website isn’t your chance to just send things out into the digital world, and hope it all gets consumed. It should be a conversation.
Website users like it when they feel a part of things, rather than simply like they’re being lectured at. So look at increasing your engagement opportunities. Invite comments, share buttons, and so on.
Too Much Competition
It’s just a fact that there’s no shortage of competition out there. No matter what type of website you’re running, you’re never going to be the only website offering that type of content.
With some topics, you’ll find that there is a seemingly overwhelming number of rival websites. To combat this issue, focus on two things. First, make sure your website is the best that it can be.
Second, focus on the stuff you can offer that no-one else can. For example, there might be a lot of travel websites…but how many travel websites are there that focus on, say, solo travel, or luxury travel?
You might just have to go deeper into your niche.
How Are You Leveraging Social Media and Emails
Unless you end up in a person’s bookmarks tab, there’s every chance that they’ll forget about you sooner rather than later, even if they liked your website.
People are forgetful! That’s why it’s a good idea to remind them every now and again that you’re still there, in a friendly, NON-SPAMMY way.
Two ways to do this is to send them an email, and encourage them to sign up to your social media channels. If they see you every day on their Instagram account, they’re not going to forget that you’re there any time soon.
Did you Actually Take Time and Effort or Just Dial It In?
Finally, keep in mind that standards for websites these days are exceptionally high. If you’re not putting in the time and effort required to get your website watertight and up to standard, then eventually it’s going to flounder, even if you’re doing everything else correct.
While you’ll struggle to build a successful site if you don’t do the above, it’ll be impossible if you’re not also working hard to make your website the best it can be.