Can you make a sandwich with just bread? Not really. You need to add some substance to that carb-fest! Likewise you need to have a strategy for developing some truly unique content in your blog.
Because there is no getting away from the fact that content is one of the most popular digital marketing methods in the world. Because of this, there are millions of new blogs being launched each year – in 2016 2.7 million blog posts were published each day with the website hosting a whopping 966 million websites and blogs.
YIKES! That’s a whole lot of content to compete with!
But Wait! You Can Do It Too!
There is no getting away from the fact that content is still vital for a range of industries, which is why there are so many prosperous and profitable blogs out there. As well as so many freelancers who are able to make a good income working remotely creating content for their sites and for other bloggers too.
Now, the question is, what are the actually prosperous blogs doing that at makes them so much more effective than others who are failing? Why are some blogs ranked highly in Google and have such large social media followings? What is it that makes a blog stand out and prosper while others fail?
The quality of the content
The fact is, you can’t have a ‘good’ blog without high-quality content. The blogs that make headlines and everyone knows the name of, are the sites that share the most interesting, innovative, and well-written content possible.
For a blog to be an industry leader, the content needs to stand out for all of the right reasons. It needs to show that the site is insightful and informative and that the blogger behind it has a good grip on the niche of the site. Then there’s also SEO to worry about – a blog can’t be successful if SEO isn’t being effectively used to market it, can it? Which is why a knowledge of SEO and how to implement it in your content is so crucial to your success.
How it’s marketed AKA You Need Links.
One reason why a lot of blogs do incredibly well compared to others is simply due to how they are marketed. The fact is that when it comes to blogging success, marketing is vital. That is why blogs that are run by bloggers who have undertaken a marketing diploma, course or one of the MBA programs in marketing, tend to be more successful. It doesn’t matter how amazing a blog is, if no one knows it exists, it won’t be successful – it’s as simple as that.
All the best blogs are marketed using all of the newest and most innovative digital marketing methods, hence their success.
You are going NO WHERE without links. Feeling stuck because your blog is not in a popular niche? Here’s some ideas on how to build links for boring industries.
Collaborations with brands
The fact is that blogs that collaborate on posts with brands tend to be more successful. The reason for this is simple: when a blog works with a brand, the blog gets highlighted as being successful because it’s teamed up with a brand. This is especially true for blogs that are owned by bloggers who aim high and collaborate with well-known brands. The more well known a brand is, the more exposure a blog will get for collaborating with them, so it’s worth aiming high.
There you have it, a guide to the backstory of all of the most profitable and prosperous blogs, now go forth and multiply!