These days, every man and his dog understands that mobile optimization and responsiveness are critical to the success of every single website out there.
This is largely because the majority of web users now only browse websites on the smaller screens of their mobile and tablet devices.
So, web designers need to ensure that all the websites they create can fit into these smaller screens and that their designed isn’t skewed and hindered by the smaller dimensions.
But is making sure your websites work on mobile screens enough? It might have been just a year or two ago, but now it is essential that business owners start to look beyond mobile optimization when they design a new site. In doing so, they can inadvertently make their site even more optimized and responsive for mobile. Here are some useful tips that can help you go beyond mobile optimization to improve your company’s site.
Pare Down The Overall Design
First of all, you need to think about the overall design of the website. Ok, so you’ve managed to make it small enough to view on mobile devices, but how does that then look as a whole?
If it is too busy, it could instantly put web users off, and they might navigate away from your site.
So, you should try and pare down the design and keep it as simple as possible. There isn’t much space on mobile screens, and overfilling them with pointless design features won’t sit too well with web users!
Focus On The Font
Once you have sorted out the graphic design of the website, you should then focus on the fonts that you use. Ideally, these need to be unfussy and very easy to read.
It also needs to be large enough for everyone to read on a mobile screen, even those web users who might have sight problems. If you find that people need to zoom in to read your content, you need to change the fonts.
Ensure Quick Loading Times
Sometimes, making a mobile responsive website can ever so slightly slow down the loading time. Improving slow site load speed is an issue that needs to be ironed out as slow loading times can significantly reduce your site’s overall SEO ranking.
Generally speaking, your site shouldn’t load any slower than three seconds. Not only will slow loading times negatively affect your SEO, but it will cause impatient web users to look for other, much faster, websites.
We’ve all been in this situation before – landing on a website and not being able to find the information that we came for. That’s all because the site’s navigation is terrible.
So, you should take a look at your site on a mobile screen and make sure that all the menus are accessible and that they can be viewed properly on the small screen.
Hopefully, implementing all the fixes and carrying out all the checks mentioned above will help you go above and beyond your site’s mobile optimization. All in all, it will certainly improve it for the better!